Cloud Cult is praised for their philosophical lyrics and alternative-orchestral-rock sound, earning them a dedicated following in the unique genre of "Self-Help Rock." The band's commitment to environmental sustainability is evident through their independent music releases on Earthology Records and their recognition as one of Rolling Stone's Top 10 green bands. Initially a solo project by Craig Minowa, Cloud Cult has evolved into a collective of talented musicians and artists known for their incorporation of live art into their performances.