Cloakroom
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
21,269
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-07 18:46:34 UTC
Genres
Biography
With a sound that draws from a mix of influences and a discography that includes standout releases like Time Well in 2017, Cloakroom's journey as a band has been marked by sonic exploration and growth, culminating in their latest album recorded at Steve Albini's Electrical Audio studios. From early beginnings to their most recent work, Cloakroom's unique blend of heavy guitars and emotive vocals continues to captivate audiences, solidifying their place in the realm of alternative rock music.
Cloakroom cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,608 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, MOOG, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,269 · Engagements 1,513 · Rate 7.1% Posts 292 · Views 2,608 · Avg Likes 1,513 · Avg Comments 22 · Avg Views 2,608 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 31% 35-44: 15% 45-64: 9% |
Largest: 25-34 (43%); next: 18-24 (31%) |
| Gender Split |
Female: 22% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (74%) UNITED KINGDOM (5%) CANADA (4%) AUSTRALIA (2%) GERMANY (1%) |
Top regions: UNITED STATES (74%), UNITED KINGDOM (5%), CANADA (4%) |
| Platform Engagement | Instagram: 1,473 avg likes/post · Youtube: 2,608 avg views/post | Best reach: Youtube 2,608 avg views; best engagement: Instagram 1,473 avg likes |
Top Brand Affinities
Ampeg
MOOG
Live Nation
Akg
Pro Tools
Akai
Sennheiser
Spotify Music
Ableton
Pilsner Urquell
Kodak
Kickstarter
| Brand | Category | Score |
|---|---|---|
| Ampeg | 157.91 | |
| MOOG | 40.71 | |
| Live Nation | 24.43 | |
| Akg | 17.36 | |
| Pro Tools | 14.39 | |
| Akai | 12.77 | |
| Sennheiser | 11.09 | |
| Spotify Music | 9.52 | |
| Ableton | 8.59 | |
| Pilsner Urquell | 6.32 | |
| Kodak | 6.24 | |
| Kickstarter | 5.54 | |
| Hot Topic | 5.26 | |
| Emporium | 5.15 | |
| Walgreens | 5.10 | |
| Coors | 5.04 | |
| Margaritaville | 4.92 | |
| SoundCloud | 4.82 | |
| Kroger | 4.70 | |
| Fujifilm | 4.34 | |
| Carhartt | 4.34 | |
| Paramount Pictures | 4.31 | |
| Columbia Pictures | 4.26 | |
| Final Fantasy | 4.23 | |
| Gatorade | 4.16 | |
| NHL | 3.95 | |
| Showtime | 3.94 | |
| Taco Bell | 3.91 | |
| Polaroid | 3.90 | |
| Busch | 3.84 | |
| Fallout | 3.75 | |
| Verizon | 3.70 | |
| Dr. Martens | 3.46 | |
| Nickelodeon | 3.42 | |
| Leica | 3.38 | |
| Tinder | 3.38 | |
| WWE | 3.37 | |
| Heinz | 3.36 | |
| Jaguar | 3.33 | |
| Gundam | 3.33 | |
| Warner Bros | 3.26 | |
| Nintendo | 3.26 | |
| MTV | 3.11 | |
| Lollapalooza | 3.02 | |
| Vans | 3.02 | |
| Monster Beverage | 3.01 | |
| Budweiser | 2.95 | |
| Urban Outfitters | 2.87 | |
| Chrysler | 2.52 | |
| Star Wars | 2.42 |
Official Profiles
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LoginArtist: Cloakroom
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Total Streams
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Radio Spins (2025-10-07)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-06)
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