Clay and Friends
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
60,291
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
Updated 2025-10-04 10:53:48 UTC
Genres
Scores
Biography
Their EP La Musica Popular De Verdun has garnered over 30 million plays since its 2019 release, with subsequent projects including Grouillades (2020), AGUÀ (2021), AGUÀ EXTEND'EAU (2022), and the mini-EP Loonie (2023). For management, bookings, and PR inquiries, contact the respective email addresses provided.
Clay and Friends commands interest from 18-24 & 25-34 audiences in CANADA, FRANCE, SOUTH KOREA. With a heavily male (57%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (4,083 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Air Canada, Cartier, Arc'teryx points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,291 · Engagements 398 · Rate 0.7% Posts 917 · Views 4,683 · Avg Likes 392 · Avg Comments 7 · Avg Views 4,683 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 37% 35-44: 9% 13-17: 6% |
Largest: 18-24 (43%); next: 25-34 (37%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
CANADA (62%) FRANCE (10%) SOUTH KOREA (6%) INDONESIA (3%) UNITED KINGDOM (3%) |
Top regions: CANADA (62%), FRANCE (10%), SOUTH KOREA (6%) |
| Platform Engagement | Instagram: 290 avg likes/post · Tiktok: 4,083 avg views/post · Youtube: 600 avg views/post | Best reach: Tiktok 4,083 avg views; best engagement: Instagram 290 avg likes |
Top Brand Affinities
Air Canada
Cartier
Arc'teryx
Burton Snowboards
Rossignol
Chop-Chop
Scotiabank
Tim Hortons
Ableton
Ricard
Amazon Music
NHL
| Brand | Category | Score |
|---|---|---|
| Air Canada | 23.42 | |
| Cartier | 19.71 | |
| Arc'teryx | 17.93 | |
| Burton Snowboards | 13.53 | |
| Rossignol | 13.22 | |
| Chop-Chop | 11.42 | |
| Scotiabank | 10.92 | |
| Tim Hortons | 9.04 | |
| Ableton | 8.99 | |
| Ricard | 8.59 | |
| Amazon Music | 8.20 | |
| NHL | 6.76 | |
| JACQUEMUS | 6.68 | |
| The North Face | 6.35 | |
| Carrefour | 5.96 | |
| Lululemon Athletica | 4.96 | |
| American Eagle | 4.80 | |
| Coors | 4.33 | |
| Urban Outfitters | 4.19 | |
| iHeartRadio Music Awards | 4.01 | |
| Kodak | 3.87 | |
| Polaroid | 3.76 | |
| Spotify Music | 3.76 | |
| Billabong | 3.65 | |
| Gatorade | 3.46 | |
| Dr. Martens | 3.19 | |
| Airbnb | 2.91 | |
| Tinder | 2.88 | |
| Montblanc | 2.87 | |
| Fujifilm | 2.77 | |
| Aperol | 2.73 | |
| Budweiser | 2.71 | |
| Garnier | 2.66 | |
| Vans | 2.59 | |
| Levi's | 2.58 | |
| Beats Electronics | 2.51 | |
| SoundCloud | 2.49 | |
| Ubisoft | 2.44 | |
| A Game of Tones | 2.43 | |
| Baileys | 2.35 | |
| Converse | 2.26 | |
| Under Armour | 2.21 | |
| Costco | 2.18 | |
| Lush | 2.14 | |
| Oakley | 2.07 | |
| Showtime | 2.06 | |
| ASOS | 2.05 | |
| Fenty beauty | 2.03 | |
| Yves Saint Laurent | 1.87 | |
| Guinness | 1.81 |
Official Profiles
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LoginArtist: Clay and Friends
The map shows every radio station that aired Clay and Friends today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:04:27 | C'est tout | Codiac FM 93.5 | Moncton, CA | 153 |
| 2025-08-21 04:47:19 | Ce n'est que de l'eau | CFAK | Skerbrooke, QC, CA | 216 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |