Clay Aiken

Clay Aiken — pop artist from US.

Clay Aiken rose to fame on American Idol's second season, captivating nearly 40 million viewers during the finale - the highest rated episode of live TV in the…

Influential: 51.79% Fanbase: 26.70% Trending: 64.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

21,800

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 16:52:34 UTC

Genres

poppopmainstream pop

Biography

Clay Aiken rose to fame on American Idol's second season, captivating nearly 40 million viewers during the finale - the highest rated episode of live TV in the 21st Century. This catapulted him to household name status. His debut single, "This Is The Night," made history by debuting at number one on the Billboard Hot 100 with record-breaking sales of 393,000 copies in its first week.

Following his explosive start, Clay's album "Measure of a Man" topped the Billboard 200 and achieved the highest first-week sales by a debut artist in a decade, selling 613,000 copies and earning Triple Platinum certification from the RIAA. His subsequent holiday album, "Merry Christmas With Love," set a SoundScan record for holiday album debut week sales and further solidified his place as a beloved artist with a combined 6 million in sales and millions more tuning in to his TV performances.

Top Brand Affinities

Report Date: 2025-08-16

Clay Aiken resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, INDONESIA, CANADA. With a heavily female (66%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,092 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Spotify, Apple Music, YouTube makes Merchandise (apparel, accessories), Exclusive fan club memberships, Digital music downloads the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Clay Aiken score 0.43% — Low bucket.

Product: Merchandise (apparel, accessories)Product: Exclusive fan club membershipsProduct: Digital music downloads

Followers:21,800

Engagements:94

Rate:0.4%

Posts:49

Avg Likes:80

Avg Comments:15

Avg Views:1,092

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,800 · Engagements 94 · Rate 0.4% Posts 49 · Views 1,092 · Avg Likes 80 · Avg Comments 15 · Avg Views 1,092	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 33% 35-44: 15% 45-64: 14%	Largest: 25-34 (33%); next: 18-24 (33%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (51%) INDONESIA (8%) CANADA (7%) PHILIPPINES (5%) MEXICO (3%)	Top regions: UNITED STATES (51%), INDONESIA (8%), CANADA (7%)
Platform Engagement	Youtube: 1,092 avg views/post	Best reach: Youtube 1,092 avg views; best engagement: Youtube 80 avg likes