Clairo Brand Affinity ranks highest Glossier at 11.16% . Very Strong. Score DMDB 71.01% | Fanbase 71.24%

Clairo — pop artist from US.

Clairo, born Claire Cottrill in Atlanta, GA, is an American indie artist known for her unique blend of soft rock, '70s soul, and R&B influences. She gained…

Clairo

Superstar

Country: US | Gender: female | Artist ID: 11e81bc2-6d4b-427e-ae88-a0369fe50396

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Genres

poppopindie popbedroom popalternativealternativeindie rock

Influential: 71.01% Fanbase: 71.24% Trending: 70.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 11.16% • Very Strong

As of 2025-09-09

8,066,408

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.01% | Fanbase 71.24% | Trending 70.90% | CAREER STAGE: SUPERSTAR

Biography

Clairo, born Claire Cottrill in Atlanta, GA, is an American indie artist known for her unique blend of soft rock, '70s soul, and R&B influences. She gained early recognition for self-recording songs and music videos on YouTube at the age of 13. Clairo's breakout hit, "Pretty Girl," went viral in 2017, leading to a record deal with Fader Label. Her albums Immunity (2019) and Sling (2021) have achieved commercial success and critical acclaim, with collaborations with producers like Rostam Batmanglij and Jack Antonoff. Clairo's upcoming album, Charm, is set for release on July 12.

Throughout her career, Clairo has performed at major music festivals such as Coachella and the Newport Folk Festival, as well as making appearances on The Tonight Show Starring Jimmy Fallon. Her music has captivated audiences of all ages, with a sound that pushes the boundaries of traditional pop conventions.

Report Date: 2025-09-09

Clairo indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, MEXICO. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 847,200 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Glossier, Lollapalooza, JACQUEMUS, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Clairo when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Clairo score 8.70% — Very Strong bucket.

Brand: GlossierBrand: LollapaloozaBrand: JACQUEMUS

Followers:8,066,408

Engagements:701,460

Rate:8.7%

Posts:918

Avg Likes:696,955

Avg Comments:4,598

Avg Views:1,391,913

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,066,408 · Engagements 701,460 · Rate 8.7% Posts 918 · Views 1,391,913 · Avg Likes 696,955 · Avg Comments 4,598 · Avg Views 1,391,913	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 11% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (29%) BRAZIL (11%) MEXICO (6%) PHILIPPINES (6%) INDONESIA (6%)	Top regions: UNITED STATES (29%), BRAZIL (11%), MEXICO (6%)
Platform Engagement	Instagram: 563,612 avg likes/post · Tiktok: 847,200 avg views/post · Youtube: 544,713 avg views/post	Best reach: Tiktok 847,200 avg views; best engagement: Instagram 563,612 avg likes

Top Brand Affinities

Glossier

Score: 11.16

Lollapalooza

Score: 8.58

JACQUEMUS

Score: 7.18

Maison Margiela

Score: 6.76

Vivienne Westwood

Score: 6.13

Kmart

Score: 5.81

Dr. Martens

Score: 4.96

SoundCloud

Score: 4.65

Kodak

Score: 4.60

Coachella

Score: 4.48

Ableton

Score: 4.24

Stüssy

Score: 3.66

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Top Brand Affinities

Brand	Category	Score
Glossier		11.16
Lollapalooza		8.58
JACQUEMUS		7.18
Maison Margiela		6.76
Vivienne Westwood		6.13
Kmart		5.81
Dr. Martens		4.96
SoundCloud		4.65
Kodak		4.60
Coachella		4.48
Ableton		4.24
Stüssy		3.66
Urban Outfitters		3.47
Verizon		3.45
Coors		3.45
Spotify Music		2.82
Polaroid		2.75
Pull&Bear		2.64
Paramount Pictures		2.61
Sunnies Studios		2.40
Vans		2.38
Forever 21		2.33
Kylie Cosmetics		2.19
Topshop		2.16
Pepsi		1.99
The North Face		1.99
Sprite		1.99
Pantone Inc		1.92
Primark		1.92
New Balance		1.91
Cartier		1.86
ASOS		1.78
Converse		1.77
Fendi		1.72
Vogue		1.66
Adobe		1.65
Bershka		1.65
Chrysler		1.62
Bellagio		1.60
Target		1.56
Chipotle Mexican Grill		1.56
Fujifilm		1.55
Showtime		1.52
Polo Ralph Lauren		1.47
shein		1.43
Nintendo		1.41
Supreme		1.41
Walmart		1.40
H&M		1.32
UNIQLO		1.32