Ckay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
8,465,072
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:29 UTC
Genres
Biography
Ckay builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, UNITED STATES, FRANCE. With a heavily male (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (257,500 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Palm Angels, Airtel, CNN point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,465,072 · Engagements 84,272 · Rate 1.0% Posts 245 · Views 274,246 · Avg Likes 80,277 · Avg Comments 1,524 · Avg Views 274,246 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 36% 35-44: 6% 13-17: 5% |
Largest: 18-24 (52%); next: 25-34 (36%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
INDIA (17%) UNITED STATES (13%) FRANCE (5%) BRAZIL (4%) MOROCCO (4%) |
Top regions: INDIA (17%), UNITED STATES (13%), FRANCE (5%) |
| Platform Engagement | Instagram: 29,373 avg likes/post · Tiktok: 257,500 avg views/post · Youtube: 16,746 avg views/post | Best reach: Tiktok 257,500 avg views; best engagement: Tiktok 49,950 avg likes |
Top Brand Affinities
Palm Angels
Airtel
CNN
Hennessy
Amazon Music
MTV
boohoo
FashionNova
Champion
Alexander McQueen
FOREX
Monster Beverage
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 12.29 | |
| Airtel | 12.18 | |
| CNN | 11.87 | |
| Hennessy | 10.70 | |
| Amazon Music | 7.66 | |
| MTV | 6.46 | |
| boohoo | 5.99 | |
| FashionNova | 5.97 | |
| Champion | 5.66 | |
| Alexander McQueen | 4.85 | |
| FOREX | 4.58 | |
| Monster Beverage | 4.35 | |
| Beats Electronics | 4.34 | |
| BBC | 4.14 | |
| SoundCloud | 4.11 | |
| Dolce & Gabbana | 3.53 | |
| BALMAIN | 3.41 | |
| Balenciaga | 3.28 | |
| TOM FORD | 3.12 | |
| Fendi | 3.08 | |
| musical.ly | 3.03 | |
| Bershka | 3.00 | |
| Timberland | 2.97 | |
| Spotify Music | 2.95 | |
| Christian Louboutin | 2.90 | |
| Gucci | 2.80 | |
| Pepsi | 2.75 | |
| Versace | 2.74 | |
| NBC | 2.53 | |
| Fenty beauty | 2.48 | |
| KENZO | 2.45 | |
| Vogue | 2.45 | |
| GIVENCHY | 2.45 | |
| Lacoste | 2.31 | |
| Kodak | 2.23 | |
| Dr. Martens | 2.20 | |
| Calvin Klein | 1.97 | |
| New Balance | 1.94 | |
| ASOS | 1.94 | |
| Rolex | 1.89 | |
| Cartier | 1.89 | |
| Louis Vuitton | 1.88 | |
| The North Face | 1.83 | |
| Sneakerhead | 1.78 | |
| shein | 1.75 | |
| Puma | 1.74 | |
| Lexus | 1.70 | |
| Budweiser | 1.66 | |
| Polo Ralph Lauren | 1.60 | |
| Forever 21 | 1.50 |
Official Profiles
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LoginArtist: Ckay
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
