Citizen

Citizen — alternative artist from US.

Citizen, now a quintet with drummer Ben Russin and guitarist Mason Mercer, showcases their raw emotion and energy in both quiet ballads and distorted rock…

Influence: 59.91% Fanbase: 46.91% Trending: 66.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

27,600

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:54:07 UTC

Genres

alternativealternativedreamoelectronicdancepunkpop punkemoalternative emoanthem emo

Biography

Citizen, now a quintet with drummer Ben Russin and guitarist Mason Mercer, showcases their raw emotion and energy in both quiet ballads and distorted rock anthems on their latest album, Calling The Dogs. Evolving from local dives to major festivals, the band's passionate songwriting and guitar-driven rock 'n roll make them one of the best rock acts today, with vocalist Mat Kerekes, guitarist Nick Hamm, and bassist Eric Hamm excelling in both studio recordings and live performances.

Top Brand Affinities

Report Date: 2025-08-15

Citizen indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The skew is heavily male (69%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 4,841 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Citizen when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Citizen score 1.23% — Moderate bucket.

Followers:27,600

Engagements:340

Rate:1.2%

Posts:65

Avg Likes:323

Avg Comments:10

Avg Views:5,380

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,600 · Engagements 340 · Rate 1.2% Posts 65 · Views 5,380 · Avg Likes 323 · Avg Comments 10 · Avg Views 5,380	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 35-44: 6% 13-17: 5%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (54%) UNITED KINGDOM (5%) AUSTRALIA (4%) BRAZIL (4%) CANADA (4%)	Top regions: UNITED STATES (54%), UNITED KINGDOM (5%), AUSTRALIA (4%)
Platform Engagement	Tiktok: 4,841 avg views/post · Youtube: 539 avg views/post	Best reach: Tiktok 4,841 avg views; best engagement: Tiktok 296 avg likes