Ciro y Los Persas Brand Affinity ranks highest Movistar at 11.38% . Very Strong. Score DMDB 55.09% | Fanbase 43.91%

Ciro y Los Persas — pop artist from AR.

Andrés Ciro Martínez embarked on his solo career in 2009 with his band Los Persas after 20 successful years as the lead singer of Los Piojos. Known for…

Ciro y Los Persas

Established

Country: AR | Artist ID: 11e81bc1-c2b4-fdaa-9340-a0369fe50396

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Genres

popcumbia poprockargentine rocklatin rockrock en espanolrockrock nacionalalternativelatin alternative

Influential: 55.09% Fanbase: 43.91% Trending: 60.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 11.38% • Very Strong

As of 2025-09-09

856,168

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.09% | Fanbase 43.91% | Trending 60.68% | CAREER STAGE: MID_LEVEL

Biography

Andrés Ciro Martínez embarked on his solo career in 2009 with his band Los Persas after 20 successful years as the lead singer of Los Piojos. Known for contributing classic hits to the national rock scene, Ciro and Los Persas have been a prominent rock group in Argentina for over a decade.

With a career spanning more than 10 years, Ciro y Los Persas have become one of Argentina's most popular rock bands, consistently selling out major venues such as River Plate, Ferro, Vélez Sársfield, and the Luna Park. The group has received various awards, including two Carlos Gardel Awards.

Their recent release, "Sueños (Un Viaje En el Tiempo)," recorded with the Orquesta Filarmónica de Mendoza, is the second installment of a trilogy that pays tribute to Ciro's extensive musical journey, following the success of "Guerras (Un Viaje en el Tiempo)."

Report Date: 2025-09-09

Ciro y Los Persas cuts through with 25-34 & 35-44 audiences and consistency across ARGENTINA, URUGUAY, PARAGUAY. A heavily female (57%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 17,087 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Movistar, Campari, Cafecito, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ciro y Los Persas score 2.00% — Moderate bucket.

Brand: MovistarBrand: CampariBrand: Cafecito

Followers:856,168

Engagements:17,087

Rate:2.0%

Posts:1,747

Avg Likes:17,087

Avg Comments:159

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 856,168 · Engagements 17,087 · Rate 2.0% Posts 1,747 · Views 0 · Avg Likes 17,087 · Avg Comments 159 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 24% 18-24: 22% 45-64: 7%	Largest: 25-34 (45%); next: 35-44 (24%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	ARGENTINA (87%) URUGUAY (3%) PARAGUAY (2%) BRAZIL (2%) MEXICO (1%)	Top regions: ARGENTINA (87%), URUGUAY (3%), PARAGUAY (2%)
Platform Engagement	Instagram: 17,087 avg likes/post	best engagement: Instagram 17,087 avg likes

Top Brand Affinities

Movistar

Score: 11.38

Campari

Score: 10.51

Cafecito

Score: 8.83

Riachuelo

Score: 8.33

Lollapalooza

Score: 8.10

VidaSana

Score: 5.26

Iberostar Hotels & Resorts

Score: 5.23

Pringles

Score: 4.06

Peugeot

Score: 2.84

Heineken

Score: 2.51

Spotify Music

Score: 2.48

Renault

Score: 2.30

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Top Brand Affinities

Brand	Category	Score
Movistar		11.38
Campari		10.51
Cafecito		8.83
Riachuelo		8.33
Lollapalooza		8.10
VidaSana		5.26
Iberostar Hotels & Resorts		5.23
Pringles		4.06
Peugeot		2.84
Heineken		2.51
Spotify Music		2.48
Renault		2.30
Aperol		2.28
AMC		2.17
Lamborghini		2.08
Tomorrowland		1.92
Tinder		1.88
Jack Daniels		1.79
Warner Bros		1.64
Fiat		1.63
Transformers		1.63
musical.ly		1.48
Ferrero		1.43
FIFA		1.34
Coca-Cola		1.29
Netflix		1.25
Pepsi		1.19
CBS Television Studios		1.17
Chevrolet		1.07
CBS		1.04
HBO		1.02
Yamaha		0.99
Ford		0.91
DC Entertainment		0.88
PlayStation		0.86
Nikon		0.84
Sony		0.79
Walt Disney		0.79
Honda		0.78
Puma		0.76
Universal		0.75
Star Wars		0.73
Polaroid		0.71
GoPro		0.68
Activision Blizzard		0.66
McDonald's		0.65
NBA		0.65
Samsung Group		0.64
Marvel		0.63
Ferrari		0.57