CHVRCHES Brand Affinity ranks highest MOOG at 16.59% . Very Strong. Score DMDB 69.14% | Fanbase 65.34%

CHVRCHES — pop artist from GB.

Formed in 2011, Chvrches is a Scottish synth-pop band comprised of Lauren Mayberry, Iain Cook, and Martin Doherty. The trio's debut album, "The Bones of What…

CHVRCHES

Recognizable

Country: GB | Artist ID: 11e81bd3-08c6-2e70-b476-a0369fe50396

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Genres

popdance popindie poptimismindie popmetropopolisshimmer popneo-synthpoppopmainstream poprockpop rockalternativealternativeelectronicelectropopother electronic music

Influential: 69.14% Fanbase: 65.34% Trending: 71.04%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 16.59% • Very Strong

As of 2025-09-09

975,684

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.14% | Fanbase 65.34% | Trending 71.04% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2011, Chvrches is a Scottish synth-pop band comprised of Lauren Mayberry, Iain Cook, and Martin Doherty. The trio's debut album, "The Bones of What You Believe," released in 2013, showcased their blend of indie and pop influences, earning critical acclaim and commercial success. Over the years, Chvrches evolved their sound, incorporating collaborations with various artists and producers, leading to the release of their fourth album, "Screen Violence," in 2021.

Prior to Chvrches, Cook and Doherty met in 2003 while studying in Glasgow, eventually joining forces to create music together. With the addition of Mayberry in 2011, the band quickly gained attention with their early singles and debut album. Chvrches' consistent chart success and musical growth solidified their position as prominent figures in the synth-pop genre, culminating in a decade-long career marked by creative collaborations and critical acclaim.

Report Date: 2025-09-09

CHVRCHES engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, BRAZIL. The fan base skews heavily male (65%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (29,661 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around MOOG, Square Enix, Metal Gear Solid, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CHVRCHES score 0.20% — Low bucket.

Brand: MOOGBrand: Square EnixBrand: Metal Gear Solid

Followers:975,684

Engagements:1,986

Rate:0.2%

Posts:1,121

Avg Likes:1,882

Avg Comments:138

Avg Views:40,825

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 975,684 · Engagements 1,986 · Rate 0.2% Posts 1,121 · Views 40,825 · Avg Likes 1,882 · Avg Comments 138 · Avg Views 40,825	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 36% 35-44: 10% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (36%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (10%) BRAZIL (8%) MEXICO (6%) INDONESIA (5%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (10%), BRAZIL (8%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 11,164 avg views/post · Youtube: 29,661 avg views/post	Best reach: Youtube 29,661 avg views; best engagement: Youtube 1,296 avg likes

Top Brand Affinities

MOOG

Score: 16.59

Square Enix

Score: 15.85

Metal Gear Solid

Score: 13.30

Life Is Strange

Score: 12.12

Ableton

Score: 9.61

Resident Evil

Score: 9.15

Sega

Score: 8.43

Capcom

Score: 8.05

Tomb Raider

Score: 7.93

DeLorean Motor Company

Score: 7.48

The Last of Us

Score: 7.32

Lollapalooza

Score: 7.00

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Top Brand Affinities

Brand	Category	Score
MOOG		16.59
Square Enix		15.85
Metal Gear Solid		13.30
Life Is Strange		12.12
Ableton		9.61
Resident Evil		9.15
Sega		8.43
Capcom		8.05
Tomb Raider		7.93
DeLorean Motor Company		7.48
The Last of Us		7.32
Lollapalooza		7.00
Coachella		6.57
Tate Modern		6.16
Fallout		5.85
Final Fantasy		5.70
Hot Topic		5.61
Bandai Namco		4.42
Kickstarter		4.38
Verizon		4.37
Urban Outfitters		4.20
The Witcher		4.00
Mortal Kombat		3.96
Taco Bell		3.95
Spotify Music		3.94
Oculus		3.83
Summit Entertainment		3.78
Guinness		3.74
Star Wars		3.59
Dr. Martens		3.56
BBC		3.54
Paramount Pictures		3.51
Showtime		3.48
Bethesda Softworks		3.48
Columbia Pictures		3.47
HBO		3.43
Nintendo		3.40
Warner Bros		3.26
Gundam		3.26
Leica		3.14
Lush		3.06
Kodak		3.03
Pokemon Go		2.95
NHL		2.95
Polaroid		2.90
SoundCloud		2.87
Transformers		2.84
Lego		2.84
Fujifilm		2.79
Airbnb		2.69