CHUWI

CHUWI

Country: US

Influential: 47.74% Fanbase: 22.55% Trending: 60.34%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 69.90% • Very Strong

As of 2025-09-09

83,332

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 21:01:20 UTC

Genres

latinlatin

Scores

Score: DMDB 47.70% | Fanbase 22.60% | Trending 60.30% | CAREER STAGE: MID_LEVEL

Biography

Originating from Isabela, Puerto Rico, Chuwi is an indie quartet that expertly fuses traditional rhythms with modern production, resulting in a soulful and dynamic sound that reflects their cultural roots and emotional depth. Led by powerhouse vocalist Lorén, the band also features Willy on bass and vocals, Wester on keyboards and mic duties, and percussionist Adrian, whose expertise in drums and traditional instruments drives their infectious rhythms.

Chuwi's live performances are known for their heartfelt energy and dedication to showcasing Puerto Rican culture. With Willy and Wester handling production and mixing duties at home, the band creates a unique musical blend that resonates with audiences beyond the island, offering a fresh perspective on Puerto Rico's diverse musical heritage.
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CHUWI Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

CHUWI builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, MEXICO, COLOMBIA. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (48,200 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with La Perla, Univision, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist CHUWI score 1.66%Moderate bucket.
Brand: La PerlaBrand: UnivisionBrand: MOOG
Followers:83,332
Engagements:1,384
Rate:1.7%
Posts:148
Views:49,428
Avg Likes:1,290
Avg Comments:96
Avg Views:49,428

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 83,332 · Engagements 1,384 · Rate 1.7%
Posts 148 · Views 49,428 · Avg Likes 1,290 · Avg Comments 96 · Avg Views 49,428
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 40%
25-34: 38%
35-44: 10%
13-17: 8%
Largest: 18-24 (40%); next: 25-34 (38%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED STATES (82%)
MEXICO (3%)
COLOMBIA (2%)
PERU (1%)
SPAIN (1%)
Top regions: UNITED STATES (82%), MEXICO (3%), COLOMBIA (2%)
Platform Engagement Instagram: 0 avg likes/post · Tiktok: 48,200 avg views/post · Youtube: 1,228 avg views/post Best reach: Tiktok 48,200 avg views; best engagement: Tiktok 1,227 avg likes

Top Brand Affinities

La Perla
Score: 69.90
Univision
Score: 29.61
MOOG
Score: 15.32
Cafecito
Score: 13.42
Marshalls
Score: 12.74
Jetblue Airways
Score: 11.15
Walgreens
Score: 9.12
Ableton
Score: 8.69
Pro Tools
Score: 8.16
American Airlines
Score: 5.58
Suavecito
Score: 5.50
Bacardi
Score: 5.33
Brand Category Score
La Perla 69.90
Univision 29.61
MOOG 15.32
Cafecito 13.42
Marshalls 12.74
Jetblue Airways 11.15
Walgreens 9.12
Ableton 8.69
Pro Tools 8.16
American Airlines 5.58
Suavecito 5.50
Bacardi 5.33
Spotify Music 5.03
Urban Outfitters 3.76
SoundCloud 3.74
Fujifilm 3.69
Amway 3.64
Coors 3.62
Paypal 3.41
Forever 21 3.20
Busch 3.18
Airbnb 3.14
Kodak 3.04
Polaroid 3.00
Prismacolor 2.99
Coachella 2.81
Dr. Martens 2.70
Heineken 2.61
Beats Electronics 2.60
NYX Cosmetics 2.04
shein 1.84
Vans 1.83
SheInside 1.72
Pandora 1.67
Converse 1.66
Sony 1.64
Showtime 1.63
Chrysler 1.60
Star Wars 1.55
GoPro 1.54
L'Oréal Paris 1.44
Maybelline 1.41
Warner Bros 1.37
Pixar 1.34
Walt Disney 1.33
Guess 1.33
Canon 1.33
Lamborghini 1.30
Nintendo 1.26
Walmart 1.23

Official Profiles

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Artist: CHUWI

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired CHUWI today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 10:47:24 WELTiTA Radio Disney Peru Lima, PE 183
2025-08-21 10:43:47 WELTiTA Marcha FM Las Palmas, ES 185
2025-08-21 08:51:22 WELTiTA Radio Disney Chile 104.9 FM Santiago Santiago, CL 183
2025-08-21 08:51:05 WELTiTA Radio Disney Peru Lima, PE 173
2025-08-21 08:49:45 WELTiTA XHPOP-FM [Radio Disney 99.3] Mexico City, DF, MX 184
2025-08-21 07:22:15 WELTiTA Disney Buenos Aires, AR 182
2025-08-21 06:43:05 WELTiTA XEOYE [Oye 89.7 FM] Mexico City, DF, MX 179
2025-08-21 05:20:52 WELTiTA Radio Disney Peru Lima, PE 163
2025-08-21 05:19:18 WELTiTA Latidos 93.7 Santo Domingo, DO 180
2025-08-21 03:36:56 Rico y Pico WMNF Tampa, US 214

Popularity (2025-10-02)

Platform%
No data.