Chuu

Chuu

Country: KR | Gender: female

Influential: 55.50% Fanbase: 34.83% Trending: 65.83%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Persona 5 • 14.44% • Very Strong

As of 2025-09-09

3,043,647

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 18:52:39 UTC

Genres

popk-popalternativealternative

Scores

Score: DMDB 55.50% | Fanbase 34.80% | Trending 65.80% | CAREER STAGE: MID_LEVEL

Biography

Chuu, born Kim Ji-woo on October 20, 1999, is a South Korean singer and member of LOONA. She also belongs to the sub-unit LOONA/yyxy. Chuu recently released her first solo mini album, "Howl," on October 18, 2023, which includes the title track of the same name.
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Chuu Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Chuu connects with 18-24 & 25-34 audiences and shows durable traction across SOUTH KOREA, UNITED STATES, BRAZIL. With a heavily female (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 868,750 avg views per post; Tiktok adds dependable engagement depth. Overlap with Persona 5, SpeedPaint, The Sims highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Chuu moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Chuu score 7.94%Very Strong bucket.
Brand: Persona 5Brand: SpeedPaintBrand: The Sims
Followers:3,043,647
Engagements:241,527
Rate:7.9%
Posts:1,265
Views:908,308
Avg Likes:215,160
Avg Comments:1,143
Avg Views:908,308

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,043,647 · Engagements 241,527 · Rate 7.9%
Posts 1,265 · Views 908,308 · Avg Likes 215,160 · Avg Comments 1,143 · Avg Views 908,308
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 21%
13-17: 10%
35-44: 3%
Largest: 18-24 (65%); next: 25-34 (21%)
Gender Split Female: 61%
Male: 39%
Non-binary/Other: 0%
Skews female (61%)
Top Countries SOUTH KOREA (25%)
UNITED STATES (16%)
BRAZIL (10%)
ARGENTINA (3%)
MEXICO (3%)
Top regions: SOUTH KOREA (25%), UNITED STATES (16%), BRAZIL (10%)
Platform Engagement Instagram: 30,860 avg likes/post · Tiktok: 868,750 avg views/post · Youtube: 39,558 avg views/post Best reach: Tiktok 868,750 avg views; best engagement: Tiktok 181,350 avg likes

Top Brand Affinities

Persona 5
Score: 14.44
SpeedPaint
Score: 4.99
The Sims
Score: 4.15
Polaroid
Score: 3.87
League of Legends
Score: 3.52
Verizon
Score: 3.46
Nintendo
Score: 2.84
Lollapalooza
Score: 2.82
Pokemon
Score: 2.52
NBC
Score: 2.39
CBS Television Studios
Score: 2.19
Tesco
Score: 2.05
Brand Category Score
Persona 5 14.44
SpeedPaint 4.99
The Sims 4.15
Polaroid 3.87
League of Legends 3.52
Verizon 3.46
Nintendo 2.84
Lollapalooza 2.82
Pokemon 2.52
NBC 2.39
CBS Television Studios 2.19
Tesco 2.05
Pokemon Go 1.95
Dr. Martens 1.94
Activision Blizzard 1.90
Paypal 1.89
Tiffany 1.85
KitKat 1.82
Coachella 1.74
Pepsi 1.65
KFC 1.60
BBC 1.56
Sprite 1.55
CBS 1.55
Spotify Music 1.46
Sephora 1.44
Bershka 1.37
McDonald's 1.37
Chrysler 1.34
Fujifilm 1.31
Tiffany & Co 1.29
NYX Cosmetics 1.28
Dodge 1.27
Universal 1.26
Walmart 1.21
Starbucks 1.20
Urban Decay Cosmetics 1.14
UNIQLO 1.10
Marvel Entertainment 1.06
Microsoft 1.05
Walt Disney 1.02
H&M 0.96
Pixar 0.96
Lego 0.93
Subaru 0.90
Netflix 0.90
Vans 0.86
Levi's 0.86
OREO 0.83
Adobe 0.80

Official Profiles

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Artist: Chuu

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

Platform%
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