Jorge Iván Diaz, known as "Churo Díaz," hails from a family steeped in musical tradition, with his father, Adanies Díaz, also a renowned vallenato singer. Emerging from Urumita, his hometown, Churo showcased his artistic talent from a young age, captivating audiences with his powerful and melodious voice. Making his professional debut in 2004 alongside cousin Iván Zuleta, Churo quickly established himself as a standout figure in the vallenato genre, bridging modernity with tradition and forging a deep connection with his loyal fanbase, known as "Churistas."

In 2024, Churo Díaz released "Te Canto con el Alma Papá" Vol. 2, a heartfelt journey through vallenato folklore that resonates with love and gratitude. Additionally, his latest album, "EL FUETE," comprising 17 tracks, reaffirms his commitment to his signature style and vallenato roots, showcasing his enduring bond with fans who have supported him for over two decades. Churo Díaz's music continues to captivate audiences in Colombia and across Latin America, solidifying his status as a revered interpreter of vallenato music.