CHUNG HA Brand Affinity ranks highest Innisfree at 5.81% . Very Strong. Score DMDB 63.98% | Fanbase 61.37%

CHUNG HA — pop artist from KR.

CHUNG HA, originally from South Korea and raised in Dallas, Texas, rose to fame as a solo artist following her time with the project girl-group I.O.I. Debuting…

CHUNG HA

Recognizable

Country: KR | Gender: female | Artist ID: 11e83feb-ddd0-837c-9c66-aa1c026db3d8

Find Artist

Genres

popk-poppopasian pop

Influential: 63.98% Fanbase: 61.37% Trending: 65.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Innisfree • 5.81% • Very Strong

As of 2025-09-09

7,240,490

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.98% | Fanbase 61.37% | Trending 65.29% | CAREER STAGE: MAINSTREAM

Biography

CHUNG HA, originally from South Korea and raised in Dallas, Texas, rose to fame as a solo artist following her time with the project girl-group I.O.I. Debuting with the single "Why Don't You Know," she garnered critical acclaim, winning Rookie of the Year at the 2018 Seoul Music Awards. CHUNG HA's success continued as she topped charts worldwide, with hits like "Gotta Go" earning recognition from Billboard and becoming one of the most streamed songs by a Korean soloist on Spotify. Her recent single, "Stay Tonight," debuted impressively on the Billboard World Digital Song Sales chart, solidifying her status as one of the top solo artists in Korea.

With a multi-platinum status in Korea and over 1 billion streams globally, CHUNG HA has become a highly sought-after artist, collaborating with international stars like Rich Brian and Christopher. Her latest track, "Sparkling," showcases her talent in the dance-pop genre and further cements her position as a rising global music sensation.

Report Date: 2025-09-09

CHUNG HA commands interest from 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, INDONESIA. With a heavily female (75%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (165,600 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Innisfree, Tiffany, Movistar points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CHUNG HA score 0.97% — Low bucket.

Brand: InnisfreeBrand: TiffanyBrand: Movistar

Followers:7,240,490

Engagements:70,539

Rate:1.0%

Posts:2,447

Avg Likes:70,010

Avg Comments:328

Avg Views:188,718

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,240,490 · Engagements 70,539 · Rate 1.0% Posts 2,447 · Views 188,718 · Avg Likes 70,010 · Avg Comments 328 · Avg Views 188,718	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (14%) PHILIPPINES (9%) INDONESIA (8%) BRAZIL (7%) SOUTH KOREA (6%)	Top regions: UNITED STATES (14%), PHILIPPINES (9%), INDONESIA (8%)
Platform Engagement	Instagram: 54,838 avg likes/post · Tiktok: 165,600 avg views/post · Youtube: 23,118 avg views/post	Best reach: Tiktok 165,600 avg views; best engagement: Instagram 54,838 avg likes

Top Brand Affinities

Innisfree

Score: 5.81

Tiffany

Score: 5.09

Movistar

Score: 4.31

Jollibee

Score: 3.95

Tiffany & Co

Score: 2.57

Forever 21

Score: 2.27

KFC

Score: 1.91

shein

Score: 1.78

Polaroid

Score: 1.74

League of Legends

Score: 1.64

Showtime

Score: 1.60

SheInside

Score: 1.40

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Top Brand Affinities

Brand	Category	Score
Innisfree		5.81
Tiffany		5.09
Movistar		4.31
Jollibee		3.95
Tiffany & Co		2.57
Forever 21		2.27
KFC		1.91
shein		1.78
Polaroid		1.74
League of Legends		1.64
Showtime		1.60
SheInside		1.40
UNIQLO		1.35
Starbucks		1.33
Coachella		1.22
Guess		1.22
Pokemon		1.19
Burberry		1.18
Yves Saint Laurent		1.16
Maybelline		1.16
CBS Television Studios		1.12
Fujifilm		1.11
Pokemon Go		1.10
musical.ly		1.07
Hyundai		1.05
Costco		1.04
OREO		1.02
Puma		1.01
CBS		0.99
McDonald's		0.98
Christian Dior		0.98
Pixar		0.98
Gucci		0.96
Walt Disney		0.93
Calvin Klein		0.92
Chanel		0.90
Balenciaga		0.88
Pepsi		0.84
IKEA		0.82
Converse		0.82
Marvel Entertainment		0.81
Coca-Cola		0.81
Activision Blizzard		0.81
Universal		0.79
H&M		0.77
Supreme		0.77
Zara		0.76
Spotify Music		0.75
Prada		0.72
Vogue		0.70