Chucho Valdés

Chucho Valdés — jazz & standards artist from CU.

Chucho Valdés, a Cuban pianist and composer, is a pioneering force in Afro-Cuban jazz with a career spanning over 60 years. Integrating elements of Afro-Cuban…

Influence: 52.20% Fanbase: 24.88% Trending: 65.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 33.96% • Very Strong

As of 2025-09-20

118,279

Social Media Followers

As of 2025-09-20

00:00:00

Hours Airplay

2025-10-07 18:46:13 UTC

Genres

jazz & standardsjazzjazz pianojazz cubanolatin jazzlatinmusica tradicional cubana

Biography

Chucho Valdés, a Cuban pianist and composer, is a pioneering force in Afro-Cuban jazz with a career spanning over 60 years. Integrating elements of Afro-Cuban music, jazz, classical music, and rock, he has won seven GRAMMY® Awards and five Latin GRAMMY® Awards, receiving accolades such as a Latin Academy of Recording Arts & Sciences Lifetime Achievement Award and induction into the Latin Songwriters Hall of Fame. Valdés' project "Jazz Batá 2" won the Latin GRAMMY for Best Latin Jazz Album in 2018 and was recognized by Billboard as one of the top 50 Latin Albums of the Decade.

Born in Quivicán, Cuba, on October 9, 1941, Chucho Valdés has crafted a unique musical style that fuses Afro-Cuban rhythms and jazz influences. Currently preparing for the release of his upcoming album "Cuba And Beyond" in 2024 with his quartet, Royal Quartet, Valdés collaborates with his wife, Lorena Salcedo, to bring the vibrant sounds of Latin Jazz to a global audience. Produced by Paris Cabezas, Lorena Salcedo, and Valdés himself, the album aims to showcase the essence of Cuban music and its diverse influences, spreading the rhythmic heartbeat of Cuba worldwide.

Top Brand Affinities

Report Date: 2025-09-20

Chucho Valdés speaks to 25-34 & 45-64 audiences with measurable traction in UNITED STATES, COLOMBIA, SPAIN. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (95 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Akg, Univision, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chucho Valdés score 0.55% — Low bucket.

Brand: MOOGBrand: AkgBrand: Univision

Followers:118,279

Engagements:652

Rate:0.6%

Posts:1,550

Avg Likes:652

Avg Comments:23

Avg Views:95

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 118,279 · Engagements 652 · Rate 0.6% Posts 1,550 · Views 95 · Avg Likes 652 · Avg Comments 23 · Avg Views 95	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 45-64: 25% 35-44: 21% 18-24: 20%	Largest: 25-34 (32%); next: 45-64 (25%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (19%) COLOMBIA (16%) SPAIN (11%) MEXICO (7%) PERU (7%)	Top regions: UNITED STATES (19%), COLOMBIA (16%), SPAIN (11%)
Platform Engagement	Instagram: 641 avg likes/post · Youtube: 95 avg views/post	Best reach: Youtube 95 avg views; best engagement: Instagram 641 avg likes

Top Brand Affinities

MOOG

Score: 33.96

Akg

Score: 33.55

Univision

Score: 31.80

Pro Tools

Score: 27.96

Havana Club

Score: 26.11

Ampeg

Score: 22.74

Ableton

Score: 20.18

Amazon Music

Score: 18.96

Akai

Score: 17.98

Sennheiser

Score: 16.28

Iberia

Score: 12.61

Movistar

Score: 11.63

Brand	Category	Score
MOOG		33.96
Akg		33.55
Univision		31.80
Pro Tools		27.96
Havana Club		26.11
Ampeg		22.74
Ableton		20.18
Amazon Music		18.96
Akai		17.98
Sennheiser		16.28
Iberia		12.61
Movistar		11.63
Suavecito		8.23
Cafecito		8.09
American Airlines		7.98
Spotify Music		7.70
musical.ly		7.12
Yamaha		5.65
NBC		4.64
Iberostar Hotels & Resorts		4.60
Beats Electronics		4.43
VidaSana		3.68
Paramount Pictures		3.09
SoundCloud		2.80
Lollapalooza		2.03
Pixar		1.96
Sony		1.82
Heineken		1.68
Aperol		1.68
Amazon		1.64
Cadillac		1.52
Warner Bros		1.36
Guess		1.35
Coachella		1.33
Airbnb		1.31
Pandora		1.29
Adobe		1.21
Versace		1.19
Fujifilm		1.16
CBS		1.16
BBC		1.12
Red Bull		1.07
Los Angeles Lakers		1.02
NFL		1.00
Guinness		0.99
Paypal		0.99
National Geographic		0.98
GoPro		0.96
The Olympic Games		0.96
Apple		0.96