Chucho Valdés
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-20
118,279
Social Media Followers
As of 2025-09-20
00:00:00
Hours Airplay
2025-12-07 11:37:34 UTC
Genres
Biography
Born in Quivicán, Cuba, on October 9, 1941, Chucho Valdés has crafted a unique musical style that fuses Afro-Cuban rhythms and jazz influences. Currently preparing for the release of his upcoming album "Cuba And Beyond" in 2024 with his quartet, Royal Quartet, Valdés collaborates with his wife, Lorena Salcedo, to bring the vibrant sounds of Latin Jazz to a global audience. Produced by Paris Cabezas, Lorena Salcedo, and Valdés himself, the album aims to showcase the essence of Cuban music and its diverse influences, spreading the rhythmic heartbeat of Cuba worldwide.
Chucho Valdés speaks to 25-34 & 45-64 audiences with measurable traction in UNITED STATES, COLOMBIA, SPAIN. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (95 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Akg, Univision, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 118,279 · Engagements 652 · Rate 0.6% Posts 1,550 · Views 95 · Avg Likes 652 · Avg Comments 23 · Avg Views 95 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 45-64: 25% 35-44: 21% 18-24: 20% |
Largest: 25-34 (32%); next: 45-64 (25%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (19%) COLOMBIA (16%) SPAIN (11%) MEXICO (7%) PERU (7%) |
Top regions: UNITED STATES (19%), COLOMBIA (16%), SPAIN (11%) |
| Platform Engagement | Instagram: 641 avg likes/post · Youtube: 95 avg views/post | Best reach: Youtube 95 avg views; best engagement: Instagram 641 avg likes |
Top Brand Affinities
MOOG
Akg
Univision
Pro Tools
Havana Club
Ampeg
Ableton
Amazon Music
Akai
Sennheiser
Iberia
Movistar
| Brand | Category | Score |
|---|---|---|
| MOOG | 33.96 | |
| Akg | 33.55 | |
| Univision | 31.80 | |
| Pro Tools | 27.96 | |
| Havana Club | 26.11 | |
| Ampeg | 22.74 | |
| Ableton | 20.18 | |
| Amazon Music | 18.96 | |
| Akai | 17.98 | |
| Sennheiser | 16.28 | |
| Iberia | 12.61 | |
| Movistar | 11.63 | |
| Suavecito | 8.23 | |
| Cafecito | 8.09 | |
| American Airlines | 7.98 | |
| Spotify Music | 7.70 | |
| musical.ly | 7.12 | |
| Yamaha | 5.65 | |
| NBC | 4.64 | |
| Iberostar Hotels & Resorts | 4.60 | |
| Beats Electronics | 4.43 | |
| VidaSana | 3.68 | |
| Paramount Pictures | 3.09 | |
| SoundCloud | 2.80 | |
| Lollapalooza | 2.03 | |
| Pixar | 1.96 | |
| Sony | 1.82 | |
| Heineken | 1.68 | |
| Aperol | 1.68 | |
| Amazon | 1.64 | |
| Cadillac | 1.52 | |
| Warner Bros | 1.36 | |
| Guess | 1.35 | |
| Coachella | 1.33 | |
| Airbnb | 1.31 | |
| Pandora | 1.29 | |
| Adobe | 1.21 | |
| Versace | 1.19 | |
| Fujifilm | 1.16 | |
| CBS | 1.16 | |
| BBC | 1.12 | |
| Red Bull | 1.07 | |
| Los Angeles Lakers | 1.02 | |
| NFL | 1.00 | |
| Guinness | 0.99 | |
| Paypal | 0.99 | |
| National Geographic | 0.98 | |
| GoPro | 0.96 | |
| The Olympic Games | 0.96 | |
| Apple | 0.96 |
Official Profiles
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LoginArtist: Chucho Valdés
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-28 03:00 UTC | The Jazz Cruise 2026 | Port Everglades | Fort Lauderdale, United States | — |
| 2026-02-27 03:30 UTC | Chucho Valdés, Horacio "El Negro" Hernandez | SFJazz Center | San Francisco, United States | |
| 2026-02-28 03:30 UTC | Chucho Valdés, Horacio "El Negro" Hernandez | SFJazz Center | San Francisco, United States | |
| 2026-03-01 03:30 UTC | Chucho Valdés, Horacio "El Negro" Hernandez | SFJazz Center | San Francisco, United States | |
| 2026-03-02 03:00 UTC | Chucho Valdés, Horacio "El Negro" Hernandez | SFJazz Center | San Francisco, United States | |
| 2026-03-05 03:30 UTC | Arturo Sandoval, Chucho Valdés | La Jolla Music Society | San Diego, United States | |
| 2026-03-06 03:30 UTC | Arturo Sandoval, Chucho Valdés | La Jolla Music Society | San Diego, United States | |
| 2026-03-08 03:30 UTC | Arturo Sandoval, Chucho Valdés | Campbell Hall | Santa Barbara, United States | |
| 2026-03-23 00:00 UTC | Chucho Valdés, Horacio "El Negro" Hernandez | David A. Straz, Jr. Center for the Performing Arts | Tampa, United States | |
| 2026-03-26 19:00 UTC | Big Ears Festival 2026 | Downtown Knoxville | Knoxville, United States |
