Christophe Willem
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
214,900
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 21:30:18 UTC
Genres
Scores
Biography
Christophe Willem reaches 18-24 & 25-34 audiences concentrated in FRANCE, BELGIUM, UNITED STATES. The demographic tilt is heavily female (62%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 84,300 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Fashion brands (e.g., Zara, H&M), Beauty products (e.g., L'Oréal, Sephora), Streaming platforms (e.g., Spotify, Apple Music) suggests organic collaborations in Merchandise (apparel, accessories), Concert tickets and VIP packages, Music streaming subscriptions. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 214,900 · Engagements 3,327 · Rate 1.5% Posts 279 · Views 86,013 · Avg Likes 2,998 · Avg Comments 145 · Avg Views 86,013 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 33% 25-34: 30% 35-44: 18% 45-64: 14% |
Largest: 18-24 (33%); next: 25-34 (30%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
FRANCE (69%) BELGIUM (9%) UNITED STATES (3%) SWITZERLAND (2%) CANADA (2%) |
Top regions: FRANCE (69%), BELGIUM (9%), UNITED STATES (3%) |
| Platform Engagement | Tiktok: 84,300 avg views/post · Youtube: 1,713 avg views/post | Best reach: Tiktok 84,300 avg views; best engagement: Tiktok 2,829 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Concert tickets and VIP packages
- Music streaming subscriptions
- Collaborative music projects
- Exclusive behind-the-scenes content
- Fan club memberships
- Digital music downloads
- Limited edition vinyl records
Marketing Angles
- Highlight collaborations with other artists
- Leverage nostalgia for early 2000s pop culture
- Promote the emotional connection of his music
- Engage fans through interactive social media campaigns
- Utilize TikTok for viral challenges featuring his songs
- Focus on storytelling in music videos
Content Themes
- Behind-the-scenes of music production
- Personal stories and experiences
- Fan shoutouts and interactions
- Music covers and reinterpretations
- Live performance snippets
- Cultural influences in his music
Partnership Brands
- Fashion brands (e.g., Zara, H&M)
- Beauty products (e.g., L'Oréal, Sephora)
- Streaming platforms (e.g., Spotify, Apple Music)
- Tech brands (e.g., Apple, Samsung)
- Event organizers (e.g., Coachella, Lollapalooza)
- Travel brands (e.g., Airbnb, Expedia)
- Food and beverage (e.g., Coca-Cola, Starbucks)
- Fitness brands (e.g., Nike, Adidas)
- Social media platforms (e.g., Instagram, TikTok)
- Music equipment brands (e.g., Yamaha, Roland)
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Christophe Willem
The map shows every radio station that aired Christophe Willem today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-30)
Total: 547,009
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
456,146 | 83.39% |
| [+] |
Last.fm |
90,863 | 16.61% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:53:22 | Double je | Totem | Paris, FR | 195 |
| 2025-08-21 10:51:57 | PS : Je t'aime | Evasion | Évry, FR | 130 |
| 2025-08-21 09:23:43 | Double je | Radio 8 | Sedan, FR | 192 |
| 2025-08-21 09:22:58 | Double je | Kiss FM [Toulon/Marseille] | Marseille, FR | 8 |
| 2025-08-21 09:09:09 | Double je | 100% | Carcassonne, FR | 137 |
| 2025-08-21 08:54:27 | PS : Je t'aime | Jordanne FM | Aurillac, FR | 119 |
| 2025-08-21 08:38:32 | Jacques a dit | TFM | Aubenas, FR | 223 |
| 2025-08-21 08:37:22 | Double je | K6 FM | Dijon, FR | 183 |
| 2025-08-21 07:56:40 | Double je | Kiss FM [St Tropez/Monaco] | Nice, FR | 10 |
| 2025-08-21 06:47:50 | Double je | RDC | Saint-Girons, FR | 194 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |