Chris Sails

Chris Sails from US.

Hailing from Detroit, Michigan, Chris Sails rose to prominence as one half of the duo ChrisandQueen alongside Queen Naija, amassing over two million…

Influence: 49.74% Fanbase: 24.27% Trending: 62.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

2,932,932

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:25:37 UTC

Biography

Hailing from Detroit, Michigan, Chris Sails rose to prominence as one half of the duo ChrisandQueen alongside Queen Naija, amassing over two million subscribers on their YouTube vlogging channel. Following their split in 2017, Sails ventured into solo music, releasing singles such as "Broke Her Heart" and "Letter to My Ex" in 2018. With a fusion of contemporary R&B and rap, Sails continues to captivate audiences with his unique sound and personal lyrics.

Top Brand Affinities

Report Date: 2025-09-08

Chris Sails resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is heavily female (68%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 16,100 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chris Sails score 0.05% — Low bucket.

Followers:2,932,932

Engagements:1,515

Rate:0.1%

Posts:20

Avg Likes:1,300

Avg Comments:96

Avg Views:18,737

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,932,932 · Engagements 1,515 · Rate 0.1% Posts 20 · Views 18,737 · Avg Likes 1,300 · Avg Comments 96 · Avg Views 18,737	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 19% 13-17: 14% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (19%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (81%) UNITED KINGDOM (5%) CANADA (3%) GEORGIA (2%) JAMAICA (1%)	Top regions: UNITED STATES (81%), UNITED KINGDOM (5%), CANADA (3%)
Platform Engagement	Tiktok: 16,100 avg views/post · Youtube: 2,637 avg views/post	Best reach: Tiktok 16,100 avg views; best engagement: Tiktok 1,151 avg likes