Chris Daughtry
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
463,811
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 15:14:39 UTC
Genres
Scores
Biography
After leaving American Idol, Daughtry capitalized on his rock star potential, forming the band DAUGHTRY and releasing a self-titled album that became a commercial hit in 2006. Debuting high on the charts and producing the popular single "It's Not Over," Daughtry's music resonated with audiences, solidifying his status as a standout artist from the reality show and surpassing the success of other Idol alumni.
Chris Daughtry speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily female (72%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (5,221 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Hot Topic, Margaritaville, T.J. Maxx, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 463,811 · Engagements 5,221 · Rate 1.1% Posts 2,346 · Views 0 · Avg Likes 5,221 · Avg Comments 237 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 24% 35-44: 23% 45-64: 13% |
Largest: 25-34 (37%); next: 18-24 (24%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (62%) UNITED KINGDOM (5%) BRAZIL (4%) CANADA (4%) PHILIPPINES (2%) |
Top regions: UNITED STATES (62%), UNITED KINGDOM (5%), BRAZIL (4%) |
| Platform Engagement | Instagram: 5,221 avg likes/post | best engagement: Instagram 5,221 avg likes |
Top Brand Affinities
Hot Topic
Margaritaville
T.J. Maxx
WW
Younique
NBC
Publix
ULTA Beauty
Taco Bell
Coors
AMC
Dunkin' Donuts
| Brand | Category | Score |
|---|---|---|
| Hot Topic | 9.80 | |
| Margaritaville | 7.32 | |
| T.J. Maxx | 6.44 | |
| WW | 6.22 | |
| Younique | 6.06 | |
| NBC | 5.88 | |
| Publix | 5.61 | |
| ULTA Beauty | 5.25 | |
| Taco Bell | 5.14 | |
| Coors | 4.75 | |
| AMC | 4.55 | |
| Dunkin' Donuts | 4.48 | |
| Chick-fil-A | 4.37 | |
| Paramount Pictures | 4.22 | |
| Walmart | 4.11 | |
| iHeartRadio Music Awards | 4.04 | |
| Monster Beverage | 3.98 | |
| Busch | 3.94 | |
| Gillette | 3.88 | |
| Verizon | 3.79 | |
| NFL | 3.71 | |
| Mortal Kombat | 3.68 | |
| Target | 3.48 | |
| Heinz | 3.46 | |
| ABC | 3.41 | |
| Nickelodeon | 3.21 | |
| NHL | 3.20 | |
| Columbia Pictures | 3.12 | |
| The Witcher | 3.09 | |
| Showtime | 2.96 | |
| PetSmart | 2.89 | |
| Star Wars | 2.76 | |
| WWE | 2.75 | |
| MTV | 2.69 | |
| Bellagio | 2.63 | |
| Universal | 2.57 | |
| Budweiser | 2.44 | |
| Baileys | 2.43 | |
| Sunnies Studios | 2.26 | |
| BBC | 2.26 | |
| Urban Decay Cosmetics | 2.25 | |
| Costco | 2.22 | |
| Pixar | 2.21 | |
| Lollapalooza | 2.21 | |
| DC Entertainment | 2.19 | |
| Lush | 2.16 | |
| Warner Bros | 2.15 | |
| Marvel Entertainment | 2.15 | |
| Pokemon Go | 2.14 | |
| Jack Daniels | 2.13 |
Official Profiles
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LoginArtist: Chris Daughtry
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 04:20:02 | Photograph | Radio Marilu | Verona, IT | 231 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |