Chingy Brand Affinity ranks highest Banco Original at 1,228.86% . Very Strong. Score DMDB 63.55% | Fanbase 48.67%

Chingy — pop artist from US.

Chingy, born Howard Bailey, Jr. on March 9, 1980, rose to fame in 2003 with the hit single "Right Thurr." He released two platinum-selling albums and gained…

Chingy

Recognizable

Country: US | Gender: male | Artist ID: 11e81bca-4e9e-b8b2-bdbc-a0369fe50396

Find Artist

Genres

popdance pophip popr&b, funk & soulurban contemporaryhip-hop & raphip hoppop raprapsouthern hip hopdirty south rapgangster raphip-hop/rapcrunkcontemporary hip hop

Influential: 63.55% Fanbase: 48.67% Trending: 70.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Banco Original • 1,228.86% • Very Strong

As of 2025-09-09

435,479

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.55% | Fanbase 48.67% | Trending 70.99% | CAREER STAGE: MAINSTREAM

Biography

Chingy, born Howard Bailey, Jr. on March 9, 1980, rose to fame in 2003 with the hit single "Right Thurr." He released two platinum-selling albums and gained recognition through television appearances and movie roles. Despite a brief dispute with Ludacris and a label change to Capitol imprint Slot-A-Lot, Chingy continued his success with hits like "Pullin' Me Back" in 2006.

In 2007, Chingy returned to Disturbing Tha Peace under Def Jam and released the album Hate It or Love It. While he announced plans for a new album in 2009, his commercial success waned, with subsequent releases not reaching the same heights as his earlier work.

Report Date: 2025-09-09

Chingy cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 13,250 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Banco Original, Dead Island, Tim, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chingy score 0.10% — Low bucket.

Brand: Banco OriginalBrand: Dead IslandBrand: Tim

Followers:435,479

Engagements:452

Rate:0.1%

Posts:756

Avg Likes:394

Avg Comments:26

Avg Views:14,098

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 435,479 · Engagements 452 · Rate 0.1% Posts 756 · Views 14,098 · Avg Likes 394 · Avg Comments 26 · Avg Views 14,098	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 35% 35-44: 12% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (35%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (48%) BRAZIL (9%) CANADA (3%) UNITED KINGDOM (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (48%), BRAZIL (9%), CANADA (3%)
Platform Engagement	Instagram: 85 avg likes/post · Tiktok: 13,250 avg views/post · Youtube: 848 avg views/post	Best reach: Tiktok 13,250 avg views; best engagement: Tiktok 263 avg likes

Top Brand Affinities

Banco Original

Score: 1,228.86

Dead Island

Score: 300.24

Tim

Score: 271.20

Fun Boy

Score: 201.40

Casas Bahia

Score: 151.67

Claro

Score: 143.83

Homeworld

Score: 115.25

Lojas Americanas

Score: 91.08

Banco do Brasil

Score: 83.13

CD Projekt RED

Score: 63.18

Magazine Luiza

Score: 51.01

World of Tanks

Score: 50.02

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Top Brand Affinities

Brand	Category	Score
Banco Original		1,228.86
Dead Island		300.24
Tim		271.20
Fun Boy		201.40
Casas Bahia		151.67
Claro		143.83
Homeworld		115.25
Lojas Americanas		91.08
Banco do Brasil		83.13
CD Projekt RED		63.18
Magazine Luiza		51.01
World of Tanks		50.02
FlatOut		48.53
AutoZone		48.30
Alienware		42.99
Knorr		35.96
Jequiti		34.13
Holiday Inn		31.49
Amazon Music		30.24
Burton Snowboards		27.40
Seagate		27.22
Cacau Show		26.42
Shopkins		25.95
GameStop		25.56
Tramontina		24.69
Booking.com		24.57
Scotiabank		19.82
Unilever		19.01
AMD		17.38
Margaritaville		16.95
Donna Karan		16.91
7-Eleven		16.48
Boticario		16.39
Square Enix		15.97
Everlast		15.00
Siemens		14.09
Huggies		12.92
Banco Bradesco		12.92
River Island		12.60
Pontiac		12.33
Riachuelo		12.21
Maruti		11.47
Columbia Pictures		10.85
Emporio Armani		10.54
Beats Electronics		10.52
Champion		10.42
NBC		9.99
Los Angeles Lakers		9.89
MTV		8.93
RAZER		8.86