Chillinit

Chillinit — hip-hop & rap artist from AU.

#420FAM is a dynamic and diverse music collective that blends elements of hip-hop, R&B, and electronic music to create a unique sound that resonates with…

Influence: 52.77% Fanbase: 35.15% Trending: 61.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Holden • 27.06% • Very Strong

As of 2025-09-09

567,261

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:47:20 UTC

Genres

hip-hop & raphip-hop/rapaussie drillaustralian trapcontemporary hip hophip hop

Biography

#420FAM is a dynamic and diverse music collective that blends elements of hip-hop, R&B, and electronic music to create a unique sound that resonates with listeners. Known for their catchy hooks, intricate production, and thought-provoking lyrics, #420FAM has quickly gained a loyal following and critical acclaim in the music industry. With a focus on authenticity and creativity, the collective continues to push boundaries and explore new sonic territories, making them a standout presence in today's music scene.

Comprised of talented artists and producers, #420FAM is at the forefront of the modern music landscape, constantly experimenting with different genres and sounds to deliver innovative and engaging tracks. Their collaborative approach to music-making has resulted in a string of successful releases and collaborations with other prominent artists, solidifying their reputation as trendsetters and trailblazers in the industry. As they continue to evolve and grow, #420FAM remains a force to be reckoned with, poised to make a lasting impact on the music world.

Top Brand Affinities

Report Date: 2025-09-09

Chillinit connects with 18-24 & 25-34 audiences and shows durable traction across AUSTRALIA, NEW ZEALAND, UNITED STATES. With a heavily male (77%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 114,801 avg views per post; Instagram adds dependable engagement depth. Overlap with Holden, Vegemite, Foot Locker highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Chillinit moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chillinit score 1.70% — Moderate bucket.

Brand: HoldenBrand: VegemiteBrand: Foot Locker

Followers:567,261

Engagements:9,641

Rate:1.7%

Posts:204

Avg Likes:9,275

Avg Comments:427

Avg Views:133,501

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 567,261 · Engagements 9,641 · Rate 1.7% Posts 204 · Views 133,501 · Avg Likes 9,275 · Avg Comments 427 · Avg Views 133,501	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 13-17: 8% 35-44: 7%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	AUSTRALIA (84%) NEW ZEALAND (3%) UNITED STATES (3%) UNITED KINGDOM (3%) INDONESIA (1%)	Top regions: AUSTRALIA (84%), NEW ZEALAND (3%), UNITED STATES (3%)
Platform Engagement	Instagram: 5,519 avg likes/post · Tiktok: 18,700 avg views/post · Youtube: 114,801 avg views/post	Best reach: Youtube 114,801 avg views; best engagement: Instagram 5,519 avg likes

Top Brand Affinities

Holden

Score: 27.06

Vegemite

Score: 22.20

Foot Locker

Score: 17.48

Afterpay

Score: 14.72

Kmart

Score: 11.07

Sunnies Studios

Score: 11.05

Qantas

Score: 10.02

Woolworths

Score: 8.68

Stüssy

Score: 6.98

Champion

Score: 6.03

Billabong

Score: 5.42

SoundCloud

Score: 4.55

Brand	Category	Score
Holden		27.06
Vegemite		22.20
Foot Locker		17.48
Afterpay		14.72
Kmart		11.07
Sunnies Studios		11.05
Qantas		10.02
Woolworths		8.68
Stüssy		6.98
Champion		6.03
Billabong		5.42
SoundCloud		4.55
G-shock		4.06
Tomorrowland		4.00
KFC		3.97
Ubisoft		3.82
Monster Beverage		3.61
Beats Electronics		3.45
UFC		3.19
Tommy Hilfiger		3.02
Gymshark		2.98
Nissan		2.70
Hennessy		2.67
Subaru		2.62
Toyota		2.55
Mitsubishi Motors		2.50
Chrysler		2.42
Lacoste		2.34
Mazda		2.30
Tinder		2.11
Red Bull		2.04
Ford		2.04
Sneakerhead		2.02
Harley-Davidson		1.99
McLaren		1.99
Lush		1.96
Spotify Music		1.94
GoPro		1.91
Polo Ralph Lauren		1.90
Versace		1.89
ASICS		1.84
Nike		1.80
Call of Duty		1.73
Oakley		1.73
Calvin Klein		1.69
Mitsubishi		1.67
Jack Daniels		1.60
Gucci		1.58
Bentley		1.58
Tesla Motors		1.52