Childish Gambino Brand Affinity ranks highest Champion at 10.51% . Very Strong. Score DMDB 76.98% | Fanbase 81.60%

Childish Gambino — hip-hop & rap artist from US.

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Childish Gambino

Superstar

Country: US | Gender: male | Artist ID: 11e81bc6-dcd3-4796-8752-a0369fe50396

Find Artist

Genres

hip-hop & raphip hoppop raprapatl hip hophip-hop/rapcontemporary hip hop

Influential: 76.98% Fanbase: 81.60% Trending: 74.67%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Champion • 10.51% • Very Strong

As of 2025-09-09

12,347,570

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.98% | Fanbase 81.60% | Trending 74.67% | CAREER STAGE: SUPERSTAR

Biography

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Report Date: 2025-09-09

Childish Gambino has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (65%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 251,096 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Champion, Kappa, Urban Outfitters signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Childish Gambino score 0.12% — Low bucket.

Brand: ChampionBrand: KappaBrand: Urban Outfitters

Followers:12,347,570

Engagements:14,212

Rate:0.1%

Posts:1,288

Avg Likes:12,735

Avg Comments:391

Avg Views:281,746

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,347,570 · Engagements 14,212 · Rate 0.1% Posts 1,288 · Views 281,746 · Avg Likes 12,735 · Avg Comments 391 · Avg Views 281,746	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 7% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (35%) BRAZIL (10%) UNITED KINGDOM (5%) RUSSIA (3%) INDIA (3%)	Top regions: UNITED STATES (35%), BRAZIL (10%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 30,650 avg views/post · Youtube: 251,096 avg views/post	Best reach: Youtube 251,096 avg views; best engagement: Youtube 6,714 avg likes

Top Brand Affinities

Champion

Score: 10.51

Kappa

Score: 5.81

Urban Outfitters

Score: 5.14

Coach

Score: 5.08

Lollapalooza

Score: 4.79

Ableton

Score: 4.68

Cartoon Network

Score: 4.43

Coachella

Score: 3.83

Verizon

Score: 3.65

Columbia Pictures

Score: 3.56

Comedy Central

Score: 3.50

Taco Bell

Score: 3.49

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Top Brand Affinities

Brand	Category	Score
Champion		10.51
Kappa		5.81
Urban Outfitters		5.14
Coach		5.08
Lollapalooza		4.79
Ableton		4.68
Cartoon Network		4.43
Coachella		3.83
Verizon		3.65
Columbia Pictures		3.56
Comedy Central		3.50
Taco Bell		3.49
ESPN		3.36
Fenty beauty		3.36
Stüssy		3.32
SoundCloud		3.28
Showtime		3.06
Uber		3.05
Target		2.80
Dr. Martens		2.67
MTV		2.64
Kodak		2.63
Paramount Pictures		2.63
NBC		2.63
Sprite		2.62
Nickelodeon		2.59
Tinder		2.57
Busch		2.56
ASOS		2.53
Sneakerhead		2.52
Spotify Music		2.51
Beats Electronics		2.45
Hennessy		2.44
HBO		2.42
Guess		2.37
Call of Duty		2.36
NBA		2.35
Budweiser		2.35
Warner Bros		2.34
Carhartt		2.32
NFL		2.29
AMC		2.25
Chipotle Mexican Grill		2.20
BBC		2.19
Star Wars		2.17
FashionNova		2.17
Los Angeles Lakers		2.12
Guinness		2.12
Polaroid		2.11
The Olympic Games		1.97