Chief Keef Brand Affinity ranks highest True Religion at 28.79% . Very Strong. Score DMDB 66.69% | Fanbase 58.26%

Chief Keef — hip-hop & rap artist from US.

Chief Keef, born Keith Cozart in Chicago, emerged as a prominent figure in the 2010s drill scene, drawing inspiration from the city streets to craft raw…

Chief Keef

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd1-3519-cb1e-b8d1-a0369fe50396

Find Artist

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptraphip-hop/rapchicago rapunderground hip hopchicago drilldrillchicago bop

Influential: 66.69% Fanbase: 58.26% Trending: 70.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 28.79% • Very Strong

As of 2025-09-09

9,971,120

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.69% | Fanbase 58.26% | Trending 70.90% | CAREER STAGE: MAINSTREAM

Biography

Chief Keef, born Keith Cozart in Chicago, emerged as a prominent figure in the 2010s drill scene, drawing inspiration from the city streets to craft raw narratives of urban life, violence, and substance abuse. He gained early recognition with the street single "I Don't Like" at the age of 16, which led to a record deal with Interscope and the release of his debut album, Finally Rich, in 2012. Despite legal troubles and controversies, Keef maintained a steady output of mixtapes and albums, including collaborations with notable artists like Kanye West and Mike Will Made-It.

Following a series of mixtape releases and album collaborations, Keef continued to build his discography with projects like The GloFiles series and the album 4NEM in 2021. His relentless work ethic and consistent output of music have solidified his presence in the rap scene, with collaborations with artists such as Lil Pump and Lil Gnar showcasing his versatility and enduring influence in the genre.

Report Date: 2025-09-09

Chief Keef keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, CANADA, UNITED KINGDOM. The composition is heavily male (72%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 303,203 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with True Religion, Spinrilla, Alexander Wang supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chief Keef score 3.04% — Very Strong bucket.

Brand: True ReligionBrand: SpinrillaBrand: Alexander Wang

Followers:9,971,120

Engagements:303,203

Rate:3.0%

Posts:338

Avg Likes:303,203

Avg Comments:2,669

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,971,120 · Engagements 303,203 · Rate 3.0% Posts 338 · Views 0 · Avg Likes 303,203 · Avg Comments 2,669 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 37% 35-44: 10% 13-17: 6%	Largest: 25-34 (45%); next: 18-24 (37%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (74%) CANADA (3%) UNITED KINGDOM (2%) FRANCE (2%) NIGERIA (1%)	Top regions: UNITED STATES (74%), CANADA (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 303,203 avg likes/post	best engagement: Instagram 303,203 avg likes

Top Brand Affinities

True Religion

Score: 28.79

Spinrilla

Score: 27.08

Alexander Wang

Score: 21.56

Palm Angels

Score: 15.34

Amazon Music

Score: 14.60

Moncler

Score: 11.03

Champion

Score: 10.07

Marni

Score: 9.06

Kappa

Score: 8.54

Benihana

Score: 8.50

Maison Margiela

Score: 8.31

Coach

Score: 8.12

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Top Brand Affinities

Brand	Category	Score
True Religion		28.79
Spinrilla		27.08
Alexander Wang		21.56
Palm Angels		15.34
Amazon Music		14.60
Moncler		11.03
Champion		10.07
Marni		9.06
Kappa		8.54
Benihana		8.50
Maison Margiela		8.31
Coach		8.12
Pro Tools		7.85
SoundCloud		7.29
Hennessy		7.18
Kodak		7.10
Dsquared		6.16
Maybach		5.94
iHeartRadio Music Awards		5.71
Alexander McQueen		5.37
Supreme		4.90
Versace		4.66
Steve Madden		4.49
ESPN		4.40
American Eagle		4.38
Stüssy		4.34
Ferragamo		4.22
BALMAIN		4.14
FashionNova		4.09
Los Angeles Lakers		3.91
Christian Louboutin		3.70
Marc Jacobs		3.68
Beats Electronics		3.67
Carhartt		3.64
Sneakerhead		3.41
Balenciaga		3.26
NBA		3.24
ASICS		3.10
Gucci		3.06
Monster Beverage		3.01
Barber Shop Connect		3.00
Timberland		2.93
Burberry		2.90
MTV		2.88
The North Face		2.69
Louis Vuitton		2.60
Bentley		2.52
Spotify Music		2.45
Walmart		2.40
Lollapalooza		2.35