Chicago Brand Affinity ranks highest Live Nation at 37.55% . Very Strong. Score DMDB 53.40% | Fanbase 63.78%

Chicago — pop artist from US.

Chicago, formed in the mid-'60s in Chicago, Illinois, brought together musicians from both academic and street backgrounds. The band's blend of rock with…

Chicago

Established

Country: US | Gender: male | Artist ID: 11e81bbd-7ac8-39f2-b17e-a0369fe50396

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Genres

popadult standardsrockrockalbum rocksoft rockclassic rockmellow goldyacht rockpop rockfolk & traditionalfolk rock

Influential: 53.40% Fanbase: 63.78% Trending: 48.21%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 37.55% • Very Strong

As of 2025-09-09

617,166

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.40% | Fanbase 63.78% | Trending 48.21% | CAREER STAGE: MID_LEVEL

Biography

Chicago, formed in the mid-'60s in Chicago, Illinois, brought together musicians from both academic and street backgrounds. The band's blend of rock with classical, jazz, R&B, and pop elements set them apart. Despite critical underrating and a low media profile, Chicago achieved commercial success and a dedicated fan base, becoming one of the top-selling American rock bands.

Led by founding members like Walter Parazaider, Lee Loughnane, and James Pankow, Chicago's early albums, including their self-titled debut and "Chicago II," garnered critical acclaim and commercial success. Over the years, the band navigated through personnel changes and musical shifts, producing hits like "Hard to Say I'm Sorry" and "You're the Inspiration." Inducted into the Rock & Roll Hall of Fame in 2016, Chicago's enduring legacy continues with new albums and successful tours.

Report Date: 2025-09-09

Chicago performs best with fans in the 25-34 range, concentrated in UNITED STATES, PHILIPPINES, BRAZIL. Audience composition is heavily male (66%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 11,047 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Ampeg, MOOG, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Chicago is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chicago score 0.18% — Low bucket.

Brand: Live NationBrand: AmpegBrand: MOOG

Followers:617,166

Engagements:1,092

Rate:0.2%

Posts:1,475

Avg Likes:1,075

Avg Comments:38

Avg Views:11,047

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 617,166 · Engagements 1,092 · Rate 0.2% Posts 1,475 · Views 11,047 · Avg Likes 1,075 · Avg Comments 38 · Avg Views 11,047	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 35-44: 24% 45-64: 23% 18-24: 21%	Largest: 25-34 (30%); next: 35-44 (24%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (39%) PHILIPPINES (8%) BRAZIL (8%) INDONESIA (5%) MEXICO (4%)	Top regions: UNITED STATES (39%), PHILIPPINES (8%), BRAZIL (8%)
Platform Engagement	Instagram: 703 avg likes/post · Tiktok: 0 avg views/post · Youtube: 11,047 avg views/post	Best reach: Youtube 11,047 avg views; best engagement: Instagram 703 avg likes

Top Brand Affinities

Live Nation

Score: 37.55

Ampeg

Score: 22.65

MOOG

Score: 14.69

Sennheiser

Score: 12.71

Amazon Music

Score: 12.23

Pro Tools

Score: 10.81

NBC

Score: 8.92

DeLorean Motor Company

Score: 7.55

Verizon

Score: 7.48

iHeartRadio Music Awards

Score: 7.26

Columbia Pictures

Score: 5.45

Margaritaville

Score: 5.44

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Top Brand Affinities

Brand	Category	Score
Live Nation		37.55
Ampeg		22.65
MOOG		14.69
Sennheiser		12.71
Amazon Music		12.23
Pro Tools		10.81
NBC		8.92
DeLorean Motor Company		7.55
Verizon		7.48
iHeartRadio Music Awards		7.26
Columbia Pictures		5.45
Margaritaville		5.44
Macy's		5.41
CNN		5.32
Coors		5.25
MTV		5.23
Kroger		5.05
FedEx		4.88
NHL		4.64
ESPN		4.44
Paramount Pictures		4.40
Nixon		4.34
Steve Madden		4.19
Spotify Music		4.18
Gillette		4.13
NFL		3.73
Nickelodeon		3.54
Lollapalooza		3.44
Busch		3.38
Pixar		3.25
Walmart		3.23
PetSmart		3.23
Cadillac		2.96
Budweiser		2.79
Warner Bros		2.75
Philips		2.73
WWE		2.69
Los Angeles Lakers		2.65
The Olympic Games		2.62
Cafecito		2.62
Martini		2.62
Pepsi		2.60
Tesla Motors		2.51
Target		2.50
Hot Wheels		2.40
Costco		2.19
Yamaha		2.16
Guinness		2.15
Beats Electronics		2.13
Boeing		2.13