Chesney Hawkes
Influence: 48.98%
Fanbase: 19.20%
Trending: 63.87%
Career Level: Rising
Top Brand Affinity
Highest overlapping lifestyle brand
Quiz Clothing
• 78.03%
• Very Strong
As of 2025-08-16
107,313
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-12-07 08:04:41 UTC
Genres
poppopnew wave pop
Biography
Chesney Hawkes makes a triumphant return with his latest album "Living Arrows," a collaborative effort with Nik Kershaw and produced by Jake Gosling. The album's singles have received widespread radio play and Hawkes has been met with enthusiastic reception on his recent live shows, hinting at a significant career resurgence since his debut in 1991.
"Living Arrows" showcases Hawkes at his most vulnerable and authentic, with a blend of heartache and joy that reflects his gratitude for life's experiences. The album's cohesive pop-rock sound, coupled with Hawkes' candid songwriting style, offers listeners a heartfelt journey that marks a new pinnacle in his career.
"Living Arrows" showcases Hawkes at his most vulnerable and authentic, with a blend of heartache and joy that reflects his gratitude for life's experiences. The album's cohesive pop-rock sound, coupled with Hawkes' candid songwriting style, offers listeners a heartfelt journey that marks a new pinnacle in his career.
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Top Brand Affinities
Report Date: 2025-08-16
Chesney Hawkes indexes high with fans in the 25-34 range in UNITED KINGDOM, SOUTH AFRICA, IRELAND. The skew is heavily female (68%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 11,250 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Quiz Clothing, ITV, Virgin Atlantic, making Merchandise collaborations with fashion brands, Exclusive album bundles with signed memorabilia, VIP concert experiences and meet & greets a natural test bed. Choose Chesney Hawkes when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Chesney Hawkes score
1.02% — Moderate bucket.
Brand: Quiz ClothingBrand: ITVBrand: Virgin Atlantic Product: Merchandise collaborations with fashion brandsProduct: Exclusive album bundles with signed memorabiliaProduct: VIP concert experiences and meet & greets
Followers:107,313
Engagements:1,095
Rate:1.0%
Posts:1,933
Views:11,250
Avg Likes:988
Avg Comments:114
Avg Views:11,250
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 107,313 · Engagements 1,095 · Rate 1.0% Posts 1,933 · Views 11,250 · Avg Likes 988 · Avg Comments 114 · Avg Views 11,250 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 35-44: 28% 18-24: 21% 45-64: 19% |
Largest: 25-34 (29%); next: 35-44 (28%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED KINGDOM (72%) SOUTH AFRICA (5%) IRELAND (3%) GERMANY (3%) SPAIN (2%) |
Top regions: UNITED KINGDOM (72%), SOUTH AFRICA (5%), IRELAND (3%) |
| Platform Engagement | Instagram: 267 avg likes/post · Tiktok: 11,250 avg views/post | Best reach: Tiktok 11,250 avg views; best engagement: Tiktok 721 avg likes |
Top Brand Affinities
Quiz Clothing
Apparel & Fashion
Score: 78.03
ITV
Entertainment
Score: 76.67
Virgin Atlantic
Travel & Hospitality
Score: 39.08
ASDA
Grocery & Pantry
Score: 31.11
Costa Coffee
Restaurants & Food Service
Score: 30.35
Morrisons
Grocery & Pantry
Score: 29.01
Waitrose
Grocery & Pantry
Score: 27.12
Marks & Spencer
Apparel & Fashion
Score: 26.15
Debenhams
Apparel & Fashion
Score: 24.09
Soap & Glory
Beauty & Personal Care
Score: 23.96
Sainsbury's
Grocery & Pantry
Score: 21.89
Sky Sports
Sports & Outdoors
Score: 16.25
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive album bundles with signed memorabilia
- VIP concert experiences and meet & greets
- Streaming service partnerships for exclusive content
- Music-themed lifestyle products (e.g., vinyl, posters)
- Collaborative playlists with popular influencers
- Online music lessons or workshops
- Fan club memberships with exclusive content
Marketing Angles
- Highlight the nostalgic aspect of Chesney's music
- Emphasize the authenticity and vulnerability in his songwriting
- Leverage social media to share behind-the-scenes content
- Create interactive fan engagement campaigns
- Utilize influencer partnerships to reach younger audiences
- Promote the collaborative nature of the new album
Content Themes
- Behind-the-scenes of album creation
- Personal stories related to the songs
- Fan testimonials and experiences
- Live performance highlights
- Music history and influences
- Interactive Q&A sessions with fans
Partnership Brands
- Quiz Clothing
- Virgin Atlantic
- Costa Coffee
- Marks & Spencer
- Sainsbury's
- Sky Sports
- Amazon Music
- BBC
- TUI
- All Saints
- Rimmel London
- Debenhams
- Easyjet
- Harrods
- Moët & Chandon
- Lush
- Superdry
- Primark
- Guinness
- T.G.I. Friday's
- Cadbury
| Brand | Category | Score |
|---|---|---|
| Quiz Clothing | Apparel & Fashion | 78.03 |
| ITV | Entertainment | 76.67 |
| Virgin Atlantic | Travel & Hospitality | 39.08 |
| ASDA | Grocery & Pantry | 31.11 |
| Costa Coffee | Restaurants & Food Service | 30.35 |
| Morrisons | Grocery & Pantry | 29.01 |
| Waitrose | Grocery & Pantry | 27.12 |
| Marks & Spencer | Apparel & Fashion | 26.15 |
| Debenhams | Apparel & Fashion | 24.09 |
| Soap & Glory | Beauty & Personal Care | 23.96 |
| Sainsbury's | Grocery & Pantry | 21.89 |
| Sky Sports | Sports & Outdoors | 16.25 |
| TUI | Travel & Hospitality | 15.13 |
| Ted Baker | Apparel & Fashion | 13.63 |
| British Airways | Travel & Hospitality | 13.06 |
| Rimmel London | Beauty & Personal Care | 12.72 |
| All Saints | Apparel & Fashion | 12.47 |
| BBC | Apparel & Fashion | 12.20 |
| Tesco | Grocery & Pantry | 12.10 |
| TUI Group | Travel & Hospitality | 11.89 |
| Selfridges | Apparel & Fashion | 11.50 |
| Cadbury | Food & Snacks | 11.39 |
| Vauxhall | Automotive | 11.21 |
| Easyjet | Travel & Hospitality | 11.11 |
| ALDI | Grocery & Pantry | 10.91 |
| River Island | Apparel & Fashion | 9.93 |
| DeLorean Motor Company | Automotive | 9.80 |
| Baileys | Beverages | 9.48 |
| Next | Apparel & Fashion | 9.22 |
| Primark | Apparel & Fashion | 8.31 |
| Lidl | Grocery & Pantry | 8.21 |
| Amazon Music | Entertainment & Media | 8.06 |
| Columbia Pictures | Entertainment | 7.80 |
| MISSGUIDED | Apparel & Fashion | 7.40 |
| Carlsberg | Beverages | 6.99 |
| boohoo | Apparel & Fashion | 6.61 |
| T.G.I. Friday's | Restaurants & Food Service | 6.38 |
| Clarks | Footwear | 6.34 |
| Lush | Beauty & Personal Care | 6.28 |
| Moët & Chandon | Alcoholic Beverages | 5.56 |
| Vivienne Westwood | Apparel & Fashion | 5.22 |
| Ryanair | Travel & Hospitality | 5.18 |
| Guinness | Alcoholic Beverages | 5.11 |
| Showtime | Entertainment | 5.10 |
| Superdry | Apparel & Fashion | 4.87 |
| Hilton | Travel & Hospitality | 4.71 |
| Haribo | Snacks & Confectionery | 4.61 |
| NBC | Entertainment & Media | 4.40 |
| Harrods | Luxury & Designer | 4.26 |
| Sega | Entertainment | 4.25 |
Official Profiles
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LoginArtist: Chesney Hawkes
Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Chesney Hawkes today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 566,487
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
565,679 | 99.86% |
| [+] |
Yandex |
559 | 0.10% |
| [+] |
Pandora |
249 | 0.04% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-15 04:00 UTC | Chesney Hawkes | Bahnhof Pauli | Hamburg, Germany | |
| 2025-12-16 04:00 UTC | Chesney Hawkes | FRANNZ Club | Berlin, Germany | |
| 2025-12-17 04:00 UTC | Chesney Hawkes | Luxor Cologne | Cologne, Germany | |
| 2025-12-18 04:00 UTC | Chesney Hawkes | Hansa 39 | Bad Hindelang, Germany | |
| 2025-12-19 04:00 UTC | Chesney Hawkes | Szene Wien | Vienna, Austria | |
| 2026-03-06 03:30 UTC | Chesney Hawkes | Komedia Brighton | Brighton, United Kingdom | |
| 2026-03-07 03:30 UTC | Chesney Hawkes | Gloucester Guildhall | Gloucester, United Kingdom | |
| 2026-03-08 03:30 UTC | Chesney Hawkes | Brewery Arts | Kendal, United Kingdom | |
| 2026-03-09 02:30 UTC | Chesney Hawkes | Oran Mor | Glasgow, United Kingdom | |
| 2026-03-11 03:00 UTC | Chesney Hawkes | Old Fire Station | Carlisle, United Kingdom | |
| 2026-03-12 03:00 UTC | Chesney Hawkes | ARC | Stockton-on-Tees, United Kingdom | |
| 2026-03-13 02:30 UTC | Chesney Hawkes, The Watch | Brudenell Social Club | Leeds, United Kingdom | |
| 2026-03-14 02:30 UTC | Chesney Hawkes | Band On The Wall | Manchester, United Kingdom | |
| 2026-03-16 02:30 UTC | Chesney Hawkes | The Birdwell Venue | Barnsley, United Kingdom | |
| 2026-03-17 02:00 UTC | Chesney Hawkes | Waterfront Studio | Norwich, United Kingdom | |
| 2026-03-17 02:30 UTC | Chesney Hawkes | The Adrian Flux Waterfront | Norwich, United Kingdom | |
| 2026-03-18 02:30 UTC | Chesney Hawkes | Colchester Arts Centre | Colchester, United Kingdom | |
| 2026-03-19 03:00 UTC | Chesney Hawkes | Islington Assembly Hall | London, United Kingdom | |
| 2026-03-21 02:00 UTC | Chesney Hawkes | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-22 03:00 UTC | Chesney Hawkes | THE LIVE ROOMS | Chester, United Kingdom | |
| 2026-03-23 03:00 UTC | Chesney Hawkes | Exeter Phoenix | Exeter, United Kingdom |
