Chesney Hawkes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
107,313
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 17:13:55 UTC
Genres
Scores
Biography
"Living Arrows" showcases Hawkes at his most vulnerable and authentic, with a blend of heartache and joy that reflects his gratitude for life's experiences. The album's cohesive pop-rock sound, coupled with Hawkes' candid songwriting style, offers listeners a heartfelt journey that marks a new pinnacle in his career.
Chesney Hawkes indexes high with fans in the 25-34 range in UNITED KINGDOM, SOUTH AFRICA, IRELAND. The skew is heavily female (68%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 11,250 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Quiz Clothing, ITV, Virgin Atlantic, making Merchandise collaborations with fashion brands, Exclusive album bundles with signed memorabilia, VIP concert experiences and meet & greets a natural test bed. Choose Chesney Hawkes when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 107,313 · Engagements 1,095 · Rate 1.0% Posts 1,933 · Views 11,250 · Avg Likes 988 · Avg Comments 114 · Avg Views 11,250 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 35-44: 28% 18-24: 21% 45-64: 19% |
Largest: 25-34 (29%); next: 35-44 (28%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED KINGDOM (72%) SOUTH AFRICA (5%) IRELAND (3%) GERMANY (3%) SPAIN (2%) |
Top regions: UNITED KINGDOM (72%), SOUTH AFRICA (5%), IRELAND (3%) |
| Platform Engagement | Instagram: 267 avg likes/post · Tiktok: 11,250 avg views/post | Best reach: Tiktok 11,250 avg views; best engagement: Tiktok 721 avg likes |
Top Brand Affinities
Quiz Clothing
ITV
Virgin Atlantic
ASDA
Costa Coffee
Morrisons
Waitrose
Marks & Spencer
Debenhams
Soap & Glory
Sainsbury's
Sky Sports
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive album bundles with signed memorabilia
- VIP concert experiences and meet & greets
- Streaming service partnerships for exclusive content
- Music-themed lifestyle products (e.g., vinyl, posters)
- Collaborative playlists with popular influencers
- Online music lessons or workshops
- Fan club memberships with exclusive content
Marketing Angles
- Highlight the nostalgic aspect of Chesney's music
- Emphasize the authenticity and vulnerability in his songwriting
- Leverage social media to share behind-the-scenes content
- Create interactive fan engagement campaigns
- Utilize influencer partnerships to reach younger audiences
- Promote the collaborative nature of the new album
Content Themes
- Behind-the-scenes of album creation
- Personal stories related to the songs
- Fan testimonials and experiences
- Live performance highlights
- Music history and influences
- Interactive Q&A sessions with fans
Partnership Brands
- Quiz Clothing
- Virgin Atlantic
- Costa Coffee
- Marks & Spencer
- Sainsbury's
- Sky Sports
- Amazon Music
- BBC
- TUI
- All Saints
- Rimmel London
- Debenhams
- Easyjet
- Harrods
- Moët & Chandon
- Lush
- Superdry
- Primark
- Guinness
- T.G.I. Friday's
- Cadbury
| Brand | Category | Score |
|---|---|---|
| Quiz Clothing | Apparel & Fashion | 78.03 |
| ITV | Entertainment | 76.67 |
| Virgin Atlantic | Travel & Hospitality | 39.08 |
| ASDA | Grocery & Pantry | 31.11 |
| Costa Coffee | Restaurants & Food Service | 30.35 |
| Morrisons | Grocery & Pantry | 29.01 |
| Waitrose | Grocery & Pantry | 27.12 |
| Marks & Spencer | Apparel & Fashion | 26.15 |
| Debenhams | Apparel & Fashion | 24.09 |
| Soap & Glory | Beauty & Personal Care | 23.96 |
| Sainsbury's | Grocery & Pantry | 21.89 |
| Sky Sports | Sports & Outdoors | 16.25 |
| TUI | Travel & Hospitality | 15.13 |
| Ted Baker | Apparel & Fashion | 13.63 |
| British Airways | Travel & Hospitality | 13.06 |
| Rimmel London | Beauty & Personal Care | 12.72 |
| All Saints | Apparel & Fashion | 12.47 |
| BBC | Apparel & Fashion | 12.20 |
| Tesco | Grocery & Pantry | 12.10 |
| TUI Group | Travel & Hospitality | 11.89 |
| Selfridges | Apparel & Fashion | 11.50 |
| Cadbury | Food & Snacks | 11.39 |
| Vauxhall | Automotive | 11.21 |
| Easyjet | Travel & Hospitality | 11.11 |
| ALDI | Grocery & Pantry | 10.91 |
| River Island | Apparel & Fashion | 9.93 |
| DeLorean Motor Company | Automotive | 9.80 |
| Baileys | Beverages | 9.48 |
| Next | Apparel & Fashion | 9.22 |
| Primark | Apparel & Fashion | 8.31 |
| Lidl | Grocery & Pantry | 8.21 |
| Amazon Music | Entertainment & Media | 8.06 |
| Columbia Pictures | Entertainment | 7.80 |
| MISSGUIDED | Apparel & Fashion | 7.40 |
| Carlsberg | Beverages | 6.99 |
| boohoo | Apparel & Fashion | 6.61 |
| T.G.I. Friday's | Restaurants & Food Service | 6.38 |
| Clarks | Footwear | 6.34 |
| Lush | Beauty & Personal Care | 6.28 |
| Moët & Chandon | Alcoholic Beverages | 5.56 |
| Vivienne Westwood | Apparel & Fashion | 5.22 |
| Ryanair | Travel & Hospitality | 5.18 |
| Guinness | Alcoholic Beverages | 5.11 |
| Showtime | Entertainment | 5.10 |
| Superdry | Apparel & Fashion | 4.87 |
| Hilton | Travel & Hospitality | 4.71 |
| Haribo | Snacks & Confectionery | 4.61 |
| NBC | Entertainment & Media | 4.40 |
| Harrods | Luxury & Designer | 4.26 |
| Sega | Entertainment | 4.25 |
Official Profiles
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LoginArtist: Chesney Hawkes
The map shows every radio station that aired Chesney Hawkes today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 566,487
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
565,679 | 99.86% |
| [+] |
Yandex |
559 | 0.10% |
| [+] |
Pandora |
249 | 0.04% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:26:13 | The One and Only | One FM 91.3 | Singapore, SG | 206 |
| 2025-08-21 10:07:55 | The One and Only | POP FM | Copenhagen, DK | 207 |
| 2025-08-21 09:43:34 | The One and Only | Radio Klinikfunk | Wiesbaden, DE | 215 |
| 2025-08-21 09:24:24 | The One and Only | Radio Expres | Bratislava, SK | 206 |
| 2025-08-21 09:23:51 | The One and Only | Fubar Radio | London, GB | 215 |
| 2025-08-21 08:24:16 | The One and Only | SWR1 Baden-Württemberg | Stuttgart, DE | 185 |
| 2025-08-21 07:51:44 | The One and Only | Radio Oberland | Garmisch-Partenkirchen, DE | 207 |
| 2025-08-21 07:04:30 | The One and Only | Nostalgie [Vlaanderen] | Brussels, BE | 206 |
| 2025-08-21 06:04:38 | The One and Only | Radio Seefunk RSF | Lake Constance, DE | 202 |
| 2025-08-21 05:57:18 | The One and Only | Radio Seefunk RSF | Lake Constance, DE | 7 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |