Cher Lloyd Brand Affinity ranks highest ITV at 19.92% . Very Strong. Score DMDB 66.00% | Fanbase 64.09%

Cher Lloyd — pop artist from GB.

Cher Lloyd, a multi-award-winning and multi-platinum-selling performer and songwriter, has returned with a new single titled 'Head Down'. Known for her…

Cher Lloyd

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bbb-25e4-e950-b9ab-a0369fe50396

Find Artist

Genres

popdance poppost-teen poppopviral popsocial media poptalent showmainstream popelectronicelectropop

Influential: 66.00% Fanbase: 64.09% Trending: 66.95%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 19.92% • Very Strong

As of 2025-09-09

6,037,314

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.00% | Fanbase 64.09% | Trending 66.95% | CAREER STAGE: MAINSTREAM

Biography

Cher Lloyd, a multi-award-winning and multi-platinum-selling performer and songwriter, has returned with a new single titled 'Head Down'. Known for her unfiltered honesty, the track reflects her personal journey and artistic expression.

With a strong fan base, extensive social media following, and impressive YouTube views, 'Head Down' serves as a preview of Cher Lloyd's upcoming work as an independent artist.

Report Date: 2025-09-09

Cher Lloyd connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (80%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 2,276,588 avg views per post; Tiktok adds dependable engagement depth. Overlap with ITV, River Island, Next highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Cher Lloyd moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cher Lloyd score 2.70% — Strong bucket.

Brand: ITVBrand: River IslandBrand: Next

Followers:6,037,314

Engagements:163,113

Rate:2.7%

Posts:478

Avg Likes:159,530

Avg Comments:4,501

Avg Views:3,563,788

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,037,314 · Engagements 163,113 · Rate 2.7% Posts 478 · Views 3,563,788 · Avg Likes 159,530 · Avg Comments 4,501 · Avg Views 3,563,788	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 69% 25-34: 17% 13-17: 10% 35-44: 3%	Largest: 18-24 (69%); next: 25-34 (17%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (24%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (5%) MEXICO (5%)	Top regions: UNITED STATES (24%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 14,342 avg likes/post · Tiktok: 1,287,200 avg views/post · Youtube: 2,276,588 avg views/post	Best reach: Youtube 2,276,588 avg views; best engagement: Tiktok 75,280 avg likes

Top Brand Affinities

ITV

Score: 19.92

River Island

Score: 13.94

Score: 11.95

MISSGUIDED

Score: 11.95

boohoo

Score: 11.54

Marks & Spencer

Score: 11.02

All Saints

Score: 10.15

Sainsbury's

Score: 9.63

ASOS

Score: 9.17

Vauxhall

Score: 8.49

Selfridges

Score: 7.55

Vivienne Westwood

Score: 6.59

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Top Brand Affinities

Brand	Category	Score
ITV		19.92
River Island		13.94
Next		11.95
MISSGUIDED		11.95
boohoo		11.54
Marks & Spencer		11.02
All Saints		10.15
Sainsbury's		9.63
ASOS		9.17
Vauxhall		8.49
Selfridges		7.55
Vivienne Westwood		6.59
Topshop		6.35
Tesco		5.05
Urban Outfitters		4.64
ALDI		4.34
Kylie Cosmetics		4.11
iHeartRadio Music Awards		4.00
Lollapalooza		3.72
American Eagle		3.68
Cadbury		3.59
Pic Collage		3.34
Columbia Pictures		3.33
Bershka		3.30
AMC		3.30
TOM FORD		3.18
Pull&Bear		3.13
NBC		3.07
Harrods		3.06
MTV		3.02
Primark		2.99
Showtime		2.84
Benefit Cosmetics		2.84
Marc Jacobs		2.84
Nickelodeon		2.70
Stradivarius		2.64
Baileys		2.63
Lush		2.62
Moschino		2.41
Forever 21		2.41
Christian Louboutin		2.39
Aperol		2.37
Urban Decay Cosmetics		2.35
Converse		2.30
Gymshark		2.23
Tinder		2.17
Pandora		2.11
Hollister Co		2.11
Tarte Cosmetics		2.02
Pepsi		2.02