Chen Brand Affinity ranks highest iHeartRadio Music Awards at 16.29% . Very Strong. Score DMDB 60.24% | Fanbase 57.77%

Chen — pop artist from KR.

CHEN, known for his work with K-pop groups EXO and EXO-CBX, has found success as a solo artist. His debut solo mini album, "April, and a flower," was released…

Chen

Recognizable

Country: KR | Gender: male | Artist ID: 11e83fe6-4997-024e-a792-aa1c026db3d8

Find Artist

Genres

popk-popkorean poppopasian pop

Influential: 60.24% Fanbase: 57.77% Trending: 61.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 16.29% • Very Strong

As of 2025-09-09

2,388,886

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.24% | Fanbase 57.77% | Trending 61.47% | CAREER STAGE: MAINSTREAM

Biography

CHEN, known for his work with K-pop groups EXO and EXO-CBX, has found success as a solo artist. His debut solo mini album, "April, and a flower," was released in April 2019, followed by his second mini album, "Dear my dear," in October of the same year. "Dear my dear" reached No. 1 on domestic music and album charts, as well as iTunes Top Album charts in 36 countries and China’s QQ Music digital album sales chart.

Report Date: 2025-09-09

Chen connects with 18-24 & 25-34 audiences and shows durable traction across INDONESIA, PHILIPPINES, UNITED STATES. With a heavily female (82%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 13,989 avg views per post; Instagram adds dependable engagement depth. Overlap with iHeartRadio Music Awards, Tiffany, Jollibee highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Chen moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chen score 1.28% — Moderate bucket.

Brand: iHeartRadio Music AwardsBrand: TiffanyBrand: Jollibee

Followers:2,388,886

Engagements:30,594

Rate:1.3%

Posts:2,618

Avg Likes:30,217

Avg Comments:719

Avg Views:13,989

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,388,886 · Engagements 30,594 · Rate 1.3% Posts 2,618 · Views 13,989 · Avg Likes 30,217 · Avg Comments 719 · Avg Views 13,989	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 15% 35-44: 1%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 82% Male: 18% Non-binary/Other: 0%	Skews female (82%)
Top Countries	INDONESIA (30%) PHILIPPINES (12%) UNITED STATES (7%) THAILAND (6%) CHINA (5%)	Top regions: INDONESIA (30%), PHILIPPINES (12%), UNITED STATES (7%)
Platform Engagement	Instagram: 26,675 avg likes/post · Youtube: 13,989 avg views/post	Best reach: Youtube 13,989 avg views; best engagement: Instagram 26,675 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 16.29

Tiffany

Score: 4.97

Jollibee

Score: 4.13

Tiffany & Co

Score: 2.80

Tesco

Score: 2.76

Fila

Score: 2.60

shein

Score: 2.00

Universal

Score: 1.99

The Olympic Games

Score: 1.73

H&M

Score: 1.65

Pokemon Go

Score: 1.61

SheInside

Score: 1.57

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		16.29
Tiffany		4.97
Jollibee		4.13
Tiffany & Co		2.80
Tesco		2.76
Fila		2.60
shein		2.00
Universal		1.99
The Olympic Games		1.73
H&M		1.65
Pokemon Go		1.61
SheInside		1.57
Showtime		1.49
KitKat		1.36
Coca-Cola		1.19
Huawei		1.17
UNIQLO		1.15
Maybelline		1.09
Snapseed		1.06
OREO		0.99
Gucci		0.99
McDonald's		0.96
Starbucks		0.92
Yves Saint Laurent		0.91
Christian Dior		0.86
Tommy Hilfiger		0.84
Vogue		0.82
musical.ly		0.82
Puma		0.79
Pokemon		0.79
Polaroid		0.77
Spotify Music		0.69
Prada		0.68
Converse		0.63
Marvel		0.62
Walt Disney		0.62
Netflix		0.57
Chanel		0.53
Louis Vuitton		0.49
Zara		0.49
Marvel Entertainment		0.49
Vans		0.48
Star Wars		0.45
Samsung Group		0.44
DC Entertainment		0.43
Google		0.42
Canon		0.39
Apple		0.36
Adidas		0.31
Travelgram		0.30