Chelo

Chelo

Country: MX | Gender: female

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Influential: 49.59% Fanbase: 21.40% Trending: 63.69%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

TeamCozy • 65.77% • Very Strong

As of 2025-10-02

267,951

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

Updated 2025-10-03 18:50:21 UTC

Genres

latinrancheralatin

Scores

Score: DMDB 49.60% | Fanbase 21.40% | Trending 63.70% | CAREER STAGE: MID_LEVEL

Biography

José Oscar Mejías Hernandez, hailing from Puerto Rico, showcased his artistic prowess at a young age. Initially recognized for choreography by reggaeton star Daddy Yankee in high school, he later delved into singing and performing with boy bands ATM and Jyve V, adopting the moniker Chelo. Chelo's bilingual solo debut album, "360°," blending Latin pop and urban sounds, was released under Sony in 2006.
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Chelo Marketing Affinity & Brand Fit Data

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Report Date: 2025-10-02

Chelo indexes high with fans in the 25-34 range in GERMANY, MEXICO, UNITED STATES. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 25,556 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward TeamCozy, About you, Commerzbank, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Chelo when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Chelo score 1.92% — Moderate bucket.
Brand: TeamCozyBrand: About youBrand: Commerzbank
Followers:267,951
Engagements:5,135
Rate:1.9%
Posts:409
Views:25,556
Avg Likes:5,130
Avg Comments:87
Avg Views:25,556

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 267,951 · Engagements 5,135 · Rate 1.9%
Posts 409 · Views 25,556 · Avg Likes 5,130 · Avg Comments 87 · Avg Views 25,556 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 26%
35-44: 22%
45-64: 13%
 Largest: 25-34 (36%); next: 18-24 (26%)
Gender Split Female: 49%
Male: 51%
Non-binary/Other: 0% 		Skews male (51%)
Top Countries GERMANY (67%)
MEXICO (45%)
UNITED STATES (38%)
AUSTRIA (4%)
COLOMBIA (3%)
 Top regions: GERMANY (67%), MEXICO (45%), UNITED STATES (38%)
Platform Engagement Instagram: 4,947 avg likes/post · Youtube: 25,556 avg views/post Best reach: Youtube 25,556 avg views; best engagement: Instagram 4,947 avg likes

Top Brand Affinities

TeamCozy
Score: 65.77
About you
Score: 38.47
Commerzbank
Score: 35.46
KaDeWe
Score: 31.26
Adidas Y-3
Score: 28.13
Outfitgrid
Score: 27.25
Acne Studios
Score: 23.10
Alpha Industries
Score: 21.52
Zalando
Score: 21.35
Augustiner Helles
Score: 20.54
Beck`s
Score: 16.42
Sneaker News
Score: 16.23
Top Brand Affinities
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Brand Category Score
TeamCozy 65.77
About you 38.47
Commerzbank 35.46
KaDeWe 31.26
Adidas Y-3 28.13
Outfitgrid 27.25
Acne Studios 23.10
Alpha Industries 21.52
Zalando 21.35
Augustiner Helles 20.54
Beck`s 16.42
Sneaker News 16.23
FC Bayern Munich 15.40
Stone Island 14.49
Braun 14.07
Foot Locker 13.72
Nice Kicks 13.16
Stüssy 12.61
Nakd 11.84
Carhartt 11.64
Sole Collector 11.24
ASOS 10.44
Champion 10.11
Ellesse 9.92
Supreme 9.91
Paulaner 9.62
Kickstagram 9.43
Sneakerhead 9.23
Brandy Melville 8.82
OOTD Magazine 8.60
JACQUEMUS 8.45
Leica 8.34
Maison Margiela 8.24
ASICS 8.17
Urban Outfitters 7.66
New Era 7.54
Lufthansa 7.03
Dr. Martens 6.90
Dsquared 6.83
Vans 6.68
New Balance 6.49
Daniel Wellington 6.14
Lollapalooza 6.14
Pull&Bear 5.99
The North Face 5.67
Levi's 5.49
Polaroid 5.42
Pioneer 5.34
Aperol 5.19
Reebok 5.10

Official Profiles

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Artist: Chelo

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

Platform%
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