Cheema Y

Cheema Y — pop artist from CA.

Emerging from Canada, Cheema Y is a dynamic Punjabi singer-songwriter making waves in the music scene. His latest album, "Anyway," has garnered widespread…

Influence: 55.30% Fanbase: 38.62% Trending: 63.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 107.99% • Very Strong

As of 2025-09-09

1,374,918

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:47:45 UTC

Genres

poppoprockrock

Biography

Emerging from Canada, Cheema Y is a dynamic Punjabi singer-songwriter making waves in the music scene. His latest album, "Anyway," has garnered widespread acclaim and impressive streaming numbers, solidifying his position as a rising star in the industry.

Top Brand Affinities

Report Date: 2025-09-09

Cheema Y speaks to 18-24 & 25-34 audiences with measurable traction in INDIA, UNITED KINGDOM, PAKISTAN. Composition is heavily male (92%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,419,799 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Mirinda, Just Cavalli, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cheema Y score 38.14% — Very Strong bucket.

Brand: Live NationBrand: MirindaBrand: Just Cavalli

Followers:1,374,918

Engagements:524,378

Rate:38.1%

Posts:34

Avg Likes:523,886

Avg Comments:492

Avg Views:2,419,799

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,374,918 · Engagements 524,378 · Rate 38.1% Posts 34 · Views 2,419,799 · Avg Likes 523,886 · Avg Comments 492 · Avg Views 2,419,799	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 33% 13-17: 6% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (33%)
Gender Split	Female: 8% Male: 92% Non-binary/Other: 0%	Skews male (92%)
Top Countries	INDIA (82%) UNITED KINGDOM (10%) PAKISTAN (8%) CANADA (3%) UNITED STATES (2%)	Top regions: INDIA (82%), UNITED KINGDOM (10%), PAKISTAN (8%)
Platform Engagement	Instagram: 487,664 avg likes/post · Youtube: 2,419,799 avg views/post	Best reach: Youtube 2,419,799 avg views; best engagement: Instagram 487,664 avg likes

Top Brand Affinities

Live Nation

Score: 107.99

Mirinda

Score: 106.34

Just Cavalli

Score: 90.96

Eurosport

Score: 79.81

Freightliner

Score: 71.29

Brooks Brothers

Score: 67.47

Scotiabank

Score: 50.90

MuscleTech

Score: 48.67

Desigual

Score: 48.01

Gant

Score: 41.38

Kenworth

Score: 36.89

True Religion

Score: 34.42

Brand	Category	Score
Live Nation		107.99
Mirinda		106.34
Just Cavalli		90.96
Eurosport		79.81
Freightliner		71.29
Brooks Brothers		67.47
Scotiabank		50.90
MuscleTech		48.67
Desigual		48.01
Gant		41.38
Kenworth		36.89
True Religion		34.42
Van Cleef & Arpels		32.70
Tissot		27.27
Blackmagic Design		26.09
Audemars Piguet		25.25
Superdry		20.69
GameStop		16.41
GMC		16.36
WW		16.03
Tory Burch		15.89
Mahindra		15.78
Milani Cosmetics		15.38
Maybach		14.47
Hot Topic		13.70
Tim Hortons		13.49
Bobbi Brown Cosmetics		13.22
Rockstar Games		12.61
TOM FORD		12.32
Smart		12.16
Alexander McQueen		11.47
Hugo Boss		10.68
Rolls-Royce		10.41
Genesis		10.10
Hublot		9.58
UberEATS		9.14
Maruti		8.74
AliExpress		8.66
OLD NAVY		8.52
Hilton		8.41
G-shock		8.25
Guess		7.99
Rolex		7.94
WWE		7.57
Uber		7.28
Harley-Davidson		7.18
Land Rover		6.75
Burberry		6.67
Hennessy		6.50
NHL		6.27