
Charmer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
15,964
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:49:12 UTC
Genres
Biography
Charmer resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 1,048 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Marshall, Hot Topic maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 15,964 · Engagements 1,048 · Rate 6.6% Posts 97 · Views 0 · Avg Likes 1,048 · Avg Comments 21 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 46% 18-24: 34% 35-44: 13% 13-17: 4% |
Largest: 25-34 (46%); next: 18-24 (34%) |
Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
Top Countries |
UNITED STATES (89%) CANADA (2%) UNITED KINGDOM (2%) AUSTRALIA (1%) MEXICO (1%) |
Top regions: UNITED STATES (89%), CANADA (2%), UNITED KINGDOM (2%) |
Platform Engagement | Instagram: 1,048 avg likes/post | best engagement: Instagram 1,048 avg likes |
Top Brand Affinities
Ampeg
Marshall
Hot Topic
Spotify Music
Pro Tools
Carhartt
Taco Bell
Gatorade
Ableton
Coors
Fallout
Busch
Brand | Category | Score |
---|---|---|
Ampeg | 34.11 | |
Marshall | 14.60 | |
Hot Topic | 9.94 | |
Spotify Music | 9.40 | |
Pro Tools | 7.88 | |
Carhartt | 7.76 | |
Taco Bell | 6.97 | |
Gatorade | 6.76 | |
Ableton | 6.60 | |
Coors | 5.68 | |
Fallout | 5.47 | |
Busch | 5.28 | |
Budweiser | 5.22 | |
Vans | 5.13 | |
Showtime | 4.94 | |
Polaroid | 4.78 | |
Kodak | 4.75 | |
SoundCloud | 4.72 | |
Urban Outfitters | 4.50 | |
NHL | 4.48 | |
Verizon | 4.46 | |
Hurley | 4.42 | |
Kickstarter | 4.28 | |
Lollapalooza | 4.27 | |
Sega | 4.00 | |
Dr. Martens | 3.92 | |
American Eagle | 3.82 | |
Holden | 3.80 | |
Tinder | 3.68 | |
Nickelodeon | 3.51 | |
Nintendo | 3.14 | |
Comedy Central | 3.03 | |
Crocs | 3.01 | |
Coachella | 2.99 | |
WWE | 2.95 | |
Columbia Pictures | 2.89 | |
Fujifilm | 2.77 | |
Target | 2.70 | |
Activision Blizzard | 2.59 | |
Walmart | 2.59 | |
Paramount Pictures | 2.54 | |
Prismacolor | 2.54 | |
Airbnb | 2.46 | |
Chrysler | 2.35 | |
Chipotle Mexican Grill | 2.32 | |
Adobe | 2.30 | |
Pokemon Go | 2.23 | |
Subaru | 2.22 | |
Pokemon | 2.21 | |
MTV | 2.15 |
Official Profiles
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LoginArtist: Charmer
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-07)
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Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-06)
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No data. |