Charly García Brand Affinity ranks highest Movistar at 20.03% . Very Strong. Score DMDB 61.32% | Fanbase 50.09%

Charly García — rock artist from AR.

Charly García, born in Buenos Aires in 1951, is a prominent Argentine musician known for his influential contributions to Latin rock. In the early '70s, he…

Charly García

Recognizable

Country: AR | Gender: male | Artist ID: 11e81bbb-4a86-25d0-bbe4-a0369fe50396

Find Artist

Genres

rockargentine rocklatin rockrock en espanolrock nacionalrockalternative rockpop rockalternativelatin alternativepunkpost-punk argentina

Influential: 61.32% Fanbase: 50.09% Trending: 66.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 20.03% • Very Strong

As of 2025-09-09

1,490,127

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.32% | Fanbase 50.09% | Trending 66.94% | CAREER STAGE: MAINSTREAM

Biography

Charly García, born in Buenos Aires in 1951, is a prominent Argentine musician known for his influential contributions to Latin rock. In the early '70s, he co-founded the band Sui Generis with Nito Mestre, releasing three studio albums before embarking on a prolific solo career. Throughout the years, García explored various musical styles and collaborated with notable artists, such as producing Los Twist's debut album and working with Pedro Aznar on the Tango project in 1986. His career includes significant milestones like his involvement in the band Serú Girán and the release of acclaimed albums like La Hija de la Lágrima in 1994.

García's career has been marked by both musical achievements and personal controversies. He faced public scrutiny for his evolving musical styles, from the pop/rock-oriented Clics Modernos to the experimental Say No More phase. Despite challenges and personal struggles, García continued to engage audiences through live performances and album releases, such as the well-received Random in 2017. His enduring impact on the Argentine music scene is evident in his diverse discography and ongoing creative endeavors.

Report Date: 2025-09-09

Charly García stands out with 18-24 & 25-34 audiences across ARGENTINA, CHILE, COLOMBIA. The profile is heavily male (66%), and content lands hardest on Youtube, where posts average 26,690 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Movistar, Lollapalooza, Sandro, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Charly García a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Charly García score 4.88% — Very Strong bucket.

Brand: MovistarBrand: LollapaloozaBrand: Sandro

Followers:1,490,127

Engagements:72,770

Rate:4.9%

Posts:332

Avg Likes:72,733

Avg Comments:656

Avg Views:26,690

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,490,127 · Engagements 72,770 · Rate 4.9% Posts 332 · Views 26,690 · Avg Likes 72,733 · Avg Comments 656 · Avg Views 26,690	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 36% 35-44: 15% 45-64: 8%	Largest: 18-24 (37%); next: 25-34 (36%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	ARGENTINA (58%) CHILE (6%) COLOMBIA (6%) PERU (6%) MEXICO (4%)	Top regions: ARGENTINA (58%), CHILE (6%), COLOMBIA (6%)
Platform Engagement	Instagram: 72,255 avg likes/post · Youtube: 26,690 avg views/post	Best reach: Youtube 26,690 avg views; best engagement: Instagram 72,255 avg likes

Top Brand Affinities

Movistar

Score: 20.03

Lollapalooza

Score: 11.63

Sandro

Score: 10.29

Cafecito

Score: 10.16

Riachuelo

Score: 9.33

Amazon Music

Score: 9.09

LATAM

Score: 9.04

Ableton

Score: 7.33

Campari

Score: 5.95

Suavecito

Score: 5.68

American Airlines

Score: 5.06

Pringles

Score: 5.03

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Top Brand Affinities

Brand	Category	Score
Movistar		20.03
Lollapalooza		11.63
Sandro		10.29
Cafecito		10.16
Riachuelo		9.33
Amazon Music		9.09
LATAM		9.04
Ableton		7.33
Campari		5.95
Suavecito		5.68
American Airlines		5.06
Pringles		5.03
Spotify Music		4.90
VidaSana		3.37
musical.ly		3.11
MTV		2.76
Aperol		2.40
Kodak		2.32
Tomorrowland		2.25
Peugeot		2.25
Warner Bros		1.98
Jack Daniels		1.76
Pixar		1.69
Heineken		1.61
Mitsubishi		1.55
Yamaha		1.47
HBO		1.41
Nikon		1.41
Guess		1.40
Pepsi		1.32
Star Wars		1.31
Polaroid		1.29
Renault		1.26
Netflix		1.24
Fujifilm		1.23
Lamborghini		1.15
SoundCloud		1.14
Adobe		1.14
Canon		1.12
Lego		1.11
DC Entertainment		1.09
Sony		1.05
National Geographic		1.03
Tesla Motors		0.99
GoPro		0.97
Beats Electronics		0.89
Universal		0.88
Vogue		0.86
Coca-Cola		0.86
Marvel		0.86