Charlotte OC
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
40,498
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 19:00:06 UTC
Genres
Scores
Biography
For more on Charlotte OC and to join her mailing list, visit her website at https://www.charlotteocmusic.com/ or access additional information at https://linktr.ee/charlotteoc.
Charlotte OC has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (60%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,192 avg views per post, and Instagram keeps engagement compounding. Audience overlap with ITV, Warner Music, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,498 · Engagements 417 · Rate 1.0% Posts 738 · Views 1,474 · Avg Likes 405 · Avg Comments 23 · Avg Views 1,474 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 35% 35-44: 11% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (35%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (26%) UNITED KINGDOM (10%) BRAZIL (10%) CANADA (5%) FRANCE (3%) |
Top regions: UNITED STATES (26%), UNITED KINGDOM (10%), BRAZIL (10%) |
| Platform Engagement | Instagram: 305 avg likes/post · Tiktok: 1,192 avg views/post · Youtube: 282 avg views/post | Best reach: Tiktok 1,192 avg views; best engagement: Instagram 305 avg likes |
Top Brand Affinities
ITV
Warner Music
MOOG
Live Nation
Mixcloud
Amazon Music
Arri
Ableton
All Saints
Marks & Spencer
Nasty Gal
Akai
| Brand | Category | Score |
|---|---|---|
| ITV | 28.81 | |
| Warner Music | 23.14 | |
| MOOG | 23.05 | |
| Live Nation | 20.45 | |
| Mixcloud | 18.16 | |
| Amazon Music | 16.23 | |
| Arri | 15.52 | |
| Ableton | 14.33 | |
| All Saints | 12.81 | |
| Marks & Spencer | 12.30 | |
| Nasty Gal | 12.14 | |
| Akai | 11.75 | |
| Pro Tools | 10.99 | |
| Tate Modern | 10.64 | |
| Vivienne Westwood | 10.60 | |
| Selfridges | 9.90 | |
| MISSGUIDED | 9.70 | |
| ASOS | 9.51 | |
| boohoo | 9.41 | |
| JACQUEMUS | 8.99 | |
| Sennheiser | 8.90 | |
| Acne Studios | 8.49 | |
| River Island | 7.82 | |
| Next | 7.66 | |
| Topshop | 7.52 | |
| Glossier | 7.42 | |
| Pioneer | 7.25 | |
| Spotify Music | 6.27 | |
| BBC | 5.90 | |
| Carlsberg | 5.81 | |
| Dr. Martens | 5.78 | |
| Coachella | 5.75 | |
| Loewe | 5.71 | |
| Alexander McQueen | 5.69 | |
| SoundCloud | 5.66 | |
| MTV | 5.39 | |
| Harrods | 5.37 | |
| Urban Outfitters | 4.96 | |
| Lollapalooza | 4.87 | |
| Primark | 4.61 | |
| Showtime | 4.44 | |
| NBC | 4.44 | |
| Tesco | 4.38 | |
| NARS Cosmetics | 4.30 | |
| TOM FORD | 4.26 | |
| Sunnies Studios | 4.16 | |
| iHeartRadio Music Awards | 4.10 | |
| Vogue | 3.95 | |
| Miu Miu | 3.94 | |
| Aperol | 3.90 |
Official Profiles
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LoginArtist: Charlotte OC
The map shows every radio station that aired Charlotte OC today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 12:20:12 | Romeo | BBC Radio 2 | London, GB | 186 |
| 2025-08-19 10:32:46 | Cider and Black | NDR Blue | Hamburg, DE | 213 |
| 2025-08-19 06:14:58 | Romeo | BBC Radio 2 | London, GB | 194 |
| 2025-08-19 06:10:43 | Cider and Black | Amazing Radio | London, GB | 213 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |