Charlotte Dos Santos

Charlotte Dos Santos

Country: NO | Gender: female

Influential: 51.93% Fanbase: 25.23% Trending: 65.28%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 65.34% • Very Strong

As of 2025-09-11

24,607

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

Updated 2025-10-04 10:50:16 UTC

Genres

r&b, funk & soulindie soulalternative r&br&b/soulrnbcontemporary r&bsouljazz & standardsindie jazzsmooth jazz

Scores

Score: DMDB 51.90% | Fanbase 25.20% | Trending 65.30% | CAREER STAGE: MID_LEVEL

Biography

Dos Santos, a Brazilian-Norwegian composer, producer, and vocalist, crafted her debut EP 'Cleo' as a musical diary during her travels through four countries over three years, exploring themes of womanhood, love, betrayal, and empowerment of female musicians of color. Charlotte's debut album 'Morfo,' released in October 2022, reflects her journey of transformation and self-discovery during the pandemic, blending elements of Soul, R&B, Funk, Samba, and Classical music. Collaborating with acclaimed artists like Josh Crocker and Tom Henry, Dos Santos' introspective work has garnered praise from a variety of music publications and industry figures, solidifying her place in the music scene.
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Top Brand Affinities
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Charlotte Dos Santos Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Charlotte Dos Santos is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (862 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, MOOG, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Charlotte Dos Santos score 0.81%Low bucket.
Brand: MixcloudBrand: MOOGBrand: Ableton
Followers:24,607
Engagements:199
Rate:0.8%
Posts:1,390
Views:1,210
Avg Likes:190
Avg Comments:14
Avg Views:1,210

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 24,607 · Engagements 199 · Rate 0.8%
Posts 1,390 · Views 1,210 · Avg Likes 190 · Avg Comments 14 · Avg Views 1,210
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 38%
35-44: 12%
45-64: 5%
Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split Female: 47%
Male: 53%
Non-binary/Other: 0%
Skews male (53%)
Top Countries UNITED STATES (30%)
UNITED KINGDOM (12%)
BRAZIL (11%)
FRANCE (8%)
ITALY (4%)
Top regions: UNITED STATES (30%), UNITED KINGDOM (12%), BRAZIL (11%)
Platform Engagement Instagram: 134 avg likes/post · Tiktok: 862 avg views/post · Youtube: 348 avg views/post Best reach: Tiktok 862 avg views; best engagement: Instagram 134 avg likes

Top Brand Affinities

Mixcloud
Score: 65.34
MOOG
Score: 42.78
Ableton
Score: 30.20
Akai
Score: 28.71
SoundCloud
Score: 12.48
Maison Margiela
Score: 11.73
Amazon Music
Score: 10.72
Beats Electronics
Score: 9.28
Pro Tools
Score: 9.21
Tate Modern
Score: 9.18
Acne Studios
Score: 8.99
Spotify Music
Score: 8.71
Brand Category Score
Mixcloud 65.34
MOOG 42.78
Ableton 30.20
Akai 28.71
SoundCloud 12.48
Maison Margiela 11.73
Amazon Music 10.72
Beats Electronics 9.28
Pro Tools 9.21
Tate Modern 9.18
Acne Studios 8.99
Spotify Music 8.71
Pioneer 8.69
Vivienne Westwood 8.57
Glossier 7.99
Kodak 7.93
Atmos 6.70
JACQUEMUS 6.63
Kickstarter 5.98
Selfridges 5.88
Miu Miu 5.87
Alexander McQueen 5.57
Carhartt 4.86
Coachella 4.56
Loewe 4.35
Dr. Martens 4.28
ASOS 4.22
Urban Outfitters 4.15
Stüssy 3.97
Vogue 3.77
Polaroid 3.68
Leica 3.65
Tinder 3.43
Paramount Pictures 3.10
Skoda 3.09
Lollapalooza 3.05
NARS Cosmetics 2.94
Sunnies Studios 2.82
Fujifilm 2.81
Hennessy 2.75
Showtime 2.74
Topshop 2.73
BBC 2.63
MTV 2.63
Nokia 2.59
Airbnb 2.53
Paypal 2.50
Aperol 2.36
Mulberry 2.32
Moschino 2.24

Official Profiles

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Artist: Charlotte Dos Santos

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 07:44:41 Helio WUTC Chattanooga, US 215
2025-08-21 06:55:30 Red Clay DR P8 Jazz Copenhagen, DK 125

Popularity (2025-10-03)

Platform%
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