Charlie Worsham
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
231,418
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:34:30 UTC
Genres
Scores
Biography
Charlie Worsham maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, AUSTRALIA. The audience leans female-leaning (54%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,254 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, Ariat, Live Nation makes Collaborative music projects with other artists, Merchandise featuring album art, Exclusive behind-the-scenes content a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 231,418 · Engagements 466 · Rate 0.2% Posts 1,019 · Views 1,254 · Avg Likes 462 · Avg Comments 18 · Avg Views 1,254 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 29% 35-44: 14% 45-64: 9% |
Largest: 18-24 (41%); next: 25-34 (29%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (87%) NIGERIA (6%) AUSTRALIA (2%) UNITED KINGDOM (2%) CANADA (1%) |
Top regions: UNITED STATES (87%), NIGERIA (6%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 415 avg likes/post · Tiktok: 1,254 avg views/post | Best reach: Tiktok 1,254 avg views; best engagement: Instagram 415 avg likes |
Top Brand Affinities
Ampeg
Ariat
Live Nation
Amazon Music
Miller Lite
Warner Music
MOOG
iHeartRadio Music Awards
Kroger
Akg
Coors
NBC
Recommendations
Products & Services
- Collaborative music projects with other artists
- Merchandise featuring album art
- Exclusive behind-the-scenes content
- Live streaming concerts and Q&A sessions
- Music lessons or workshops
- Vinyl and special edition album releases
- Fan club memberships with exclusive perks
- Sponsorships with music gear brands
Marketing Angles
- Highlight collaborations with popular artists
- Emphasize the storytelling aspect of his music
- Engage fans through interactive social media challenges
- Leverage his radio show to promote new music
- Create content around the creative process of his album
- Utilize nostalgia for traditional country music themes
Content Themes
- Behind-the-scenes of music creation
- Fan stories and testimonials
- Live performance clips
- Music gear showcases
- Collaborative content with other artists
- Personal anecdotes from touring experiences
Partnership Brands
- Ampeg
- Ariat
- Live Nation
- Amazon Music
- Warner Music
- Miller Lite
- iHeartRadio
- Budweiser
- Sennheiser
- Pro Tools
- Kroger
- Chick-fil-A
- Target
- Dr Pepper
- Jack Daniels
- ESPN
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 37.06 |
| Ariat | Apparel & Fashion | 33.85 |
| Live Nation | Entertainment | 28.59 |
| Amazon Music | Entertainment & Media | 28.12 |
| Miller Lite | Alcoholic Beverages | 26.22 |
| Warner Music | Entertainment & Media | 23.83 |
| MOOG | Automotive | 19.86 |
| iHeartRadio Music Awards | Entertainment | 16.58 |
| Kroger | Grocery & Pantry | 16.37 |
| Akg | Audio & Music Gear | 15.94 |
| Coors | Alcoholic Beverages | 13.60 |
| NBC | Entertainment & Media | 13.28 |
| Margaritaville | Apparel & Fashion | 12.54 |
| Bud Light | Alcoholic Beverages | 11.94 |
| Barstool Sports | Entertainment & Media | 11.07 |
| Dr Pepper | Beverages | 10.75 |
| Pro Tools | Tools, DIY & Garden | 10.43 |
| Houston Livestock Show and Rodeo | Entertainment | 10.26 |
| Busch | Beverages | 9.19 |
| Sennheiser | Audio & Music Gear | 8.82 |
| Publix | Grocery & Pantry | 8.79 |
| Delta | Automotive | 8.78 |
| NHL | Sports & Outdoors | 8.11 |
| Verizon | Telecom & Internet Services | 7.38 |
| Chick-fil-A | Restaurants & Food Service | 7.33 |
| Influenster | Beauty & Personal Care | 7.10 |
| T.J. Maxx | Apparel & Fashion | 6.99 |
| Jack Daniels | Beverages | 6.97 |
| Bose | Audio & Music Gear | 6.96 |
| FOX | Sports & Outdoors | 6.95 |
| Target | Apparel | 6.24 |
| Walgreens | Health & Wellness | 6.10 |
| Spotify Music | Entertainment & Media | 5.95 |
| Gillette | Beauty & Personal Care | 5.77 |
| Cadillac | Automotive | 5.74 |
| Budweiser | Beverages | 5.59 |
| OLD NAVY | Apparel & Fashion | 5.18 |
| ESPN | Entertainment | 5.12 |
| Free People | Apparel & Fashion | 5.10 |
| Carhartt | Apparel & Fashion | 5.06 |
| Tim Hortons | Food & Snacks | 5.04 |
| Bentley | Automotive | 4.90 |
| NFL | Sports & Outdoors | 4.83 |
| Walmart | E-commerce & Marketplaces | 4.74 |
| PetSmart | Pet Supplies | 4.63 |
| The Home Depot | Home & Living | 4.51 |
| Anthropologie | Apparel & Fashion | 4.50 |
| Paramount Pictures | Entertainment & Media | 4.45 |
| GMC | Automotive | 4.33 |
| Taco Bell | Restaurants & Food Service | 4.21 |
Official Profiles
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LoginArtist: Charlie Worsham
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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