Charlie Simpson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
325,092
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 21:21:14 UTC
Genres
Scores
Biography
Charlie Simpson indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, SPAIN. The skew is heavily female (55%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 69,452 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward ITV, Costa Coffee, Sainsbury's, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Charlie Simpson when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 325,092 · Engagements 11,303 · Rate 3.5% Posts 316 · Views 179,252 · Avg Likes 10,433 · Avg Comments 440 · Avg Views 179,252 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 30% 35-44: 6% 13-17: 5% |
Largest: 18-24 (57%); next: 25-34 (30%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED KINGDOM (56%) UNITED STATES (8%) SPAIN (4%) GERMANY (3%) INDIA (3%) |
Top regions: UNITED KINGDOM (56%), UNITED STATES (8%), SPAIN (4%) |
| Platform Engagement | Instagram: 3,237 avg likes/post · Youtube: 69,452 avg views/post | Best reach: Youtube 69,452 avg views; best engagement: Instagram 3,237 avg likes |
Top Brand Affinities
ITV
Costa Coffee
Sainsbury's
Debenhams
ASDA
Morrisons
Beauty Bay
River Island
Ted Baker
Lush
Waitrose
boohoo
| Brand | Category | Score |
|---|---|---|
| ITV | 23.43 | |
| Costa Coffee | 22.24 | |
| Sainsbury's | 19.01 | |
| Debenhams | 17.08 | |
| ASDA | 17.00 | |
| Morrisons | 16.86 | |
| Beauty Bay | 16.63 | |
| River Island | 16.23 | |
| Ted Baker | 15.53 | |
| Lush | 13.94 | |
| Waitrose | 13.74 | |
| boohoo | 13.55 | |
| Primark | 13.19 | |
| MISSGUIDED | 12.78 | |
| Marks & Spencer | 12.50 | |
| Next | 12.47 | |
| All Saints | 12.16 | |
| Vauxhall | 11.45 | |
| Tesco | 10.16 | |
| Selfridges | 9.78 | |
| Depop | 9.71 | |
| ALDI | 9.44 | |
| Cadbury | 8.93 | |
| T.G.I. Friday's | 8.92 | |
| ASOS | 8.86 | |
| Easyjet | 8.82 | |
| The Body Shop | 8.48 | |
| Topshop | 8.09 | |
| Tate Modern | 7.63 | |
| Dr. Martens | 7.54 | |
| DeLorean Motor Company | 7.25 | |
| Showtime | 7.12 | |
| Carlsberg | 6.99 | |
| Lime Crime | 6.44 | |
| Baileys | 6.41 | |
| Guinness | 6.20 | |
| BBC | 6.13 | |
| Vivienne Westwood | 6.07 | |
| Myprotein | 5.97 | |
| Benefit Cosmetics | 5.69 | |
| Lindt | 5.40 | |
| New Line Cinema | 5.40 | |
| Sega | 5.37 | |
| Rimmel | 5.29 | |
| Harrods | 5.24 | |
| Superdry | 5.19 | |
| Haribo | 5.03 | |
| Sunnies Studios | 4.43 | |
| LEGOLAND | 4.24 | |
| Columbia Pictures | 4.19 |
Official Profiles
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LoginArtist: Charlie Simpson
The map shows every radio station that aired Charlie Simpson today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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| No data. | |