Charlie Rodd
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
284,895
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
2025-10-07 18:27:22 UTC
Genres
Biography
Con un próximo álbum en camino, Charlie Rodd continúa desafiando expectativas y explorando nuevos territorios artísticos, posicionándose como uno de los músicos más emocionantes y originales de la actualidad, en la vanguardia de la escena musical contemporánea.
Charlie Rodd cuts through with 18-24 & 25-34 audiences and consistency across MEXICO, PERU, COLOMBIA. A heavily female (56%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 686 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Suavecito, Cafecito, Pepsi, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 284,895 · Engagements 462 · Rate 0.2% Posts 421 · Views 1,221 · Avg Likes 450 · Avg Comments 23 · Avg Views 1,221 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 68% 25-34: 20% 13-17: 10% 35-44: 2% |
Largest: 18-24 (68%); next: 25-34 (20%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
MEXICO (44%) PERU (12%) COLOMBIA (10%) ECUADOR (9%) ARGENTINA (5%) |
Top regions: MEXICO (44%), PERU (12%), COLOMBIA (10%) |
| Platform Engagement | Instagram: 368 avg likes/post · Tiktok: 686 avg views/post · Youtube: 535 avg views/post | Best reach: Tiktok 686 avg views; best engagement: Instagram 368 avg likes |
Top Brand Affinities
Suavecito
Cafecito
Pepsi
Spotify Music
Movistar
Prismacolor
Coachella
Pull&Bear
Vans
Kodak
Bershka
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Suavecito | 9.06 | |
| Cafecito | 8.34 | |
| Pepsi | 5.58 | |
| Spotify Music | 4.08 | |
| Movistar | 3.89 | |
| Prismacolor | 3.24 | |
| Coachella | 2.70 | |
| Pull&Bear | 2.69 | |
| Vans | 2.53 | |
| Kodak | 2.43 | |
| Bershka | 2.24 | |
| Tomorrowland | 2.02 | |
| Canon | 1.80 | |
| Mitsubishi | 1.77 | |
| Pixar | 1.73 | |
| Pokemon Go | 1.71 | |
| Polaroid | 1.64 | |
| Heineken | 1.58 | |
| musical.ly | 1.58 | |
| Star Wars | 1.53 | |
| Beats Electronics | 1.42 | |
| Converse | 1.33 | |
| Fujifilm | 1.29 | |
| Marvel | 1.27 | |
| Levi's | 1.25 | |
| Forever 21 | 1.25 | |
| Sony | 1.25 | |
| NFL | 1.24 | |
| Nikon | 1.23 | |
| Coca-Cola | 1.21 | |
| H&M | 1.20 | |
| SoundCloud | 1.18 | |
| Nintendo | 1.17 | |
| DC Entertainment | 1.17 | |
| Adobe | 1.12 | |
| Guess | 1.12 | |
| shein | 1.10 | |
| L'Oréal Paris | 1.06 | |
| Netflix | 1.05 | |
| Costco | 1.03 | |
| Walt Disney | 1.02 | |
| Vogue | 1.01 | |
| SheInside | 1.00 | |
| Lamborghini | 0.93 | |
| Pandora | 0.93 | |
| Lego | 0.92 | |
| Yamaha | 0.92 | |
| Universal | 0.91 | |
| Snapseed | 0.90 | |
| Pokemon | 0.88 |
Official Profiles
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LoginArtist: Charlie Rodd
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Radio Spins (2025-10-07)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-06)
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