Charlie Puth Brand Affinity ranks highest Ableton at 6.60% . Very Strong. Score DMDB 84.32% | Fanbase 84.73%

Charlie Puth — pop artist from US.

Charlie Puth is a successful hitmaker and sought-after collaborator in the music industry. With eight multi-platinum singles, four GRAMMY nominations, three…

Charlie Puth

Superstar

Country: US | Gender: male | Artist ID: 11e81bc2-2c43-2008-b937-a0369fe50396

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Genres

popdance poppoppost-teen popviral popmainstream pop

Influential: 84.32% Fanbase: 84.73% Trending: 84.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 6.60% • Very Strong

As of 2025-09-09

64,050,021

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 84.32% | Fanbase 84.73% | Trending 84.11% | CAREER STAGE: SUPERSTAR

Biography

Charlie Puth is a successful hitmaker and sought-after collaborator in the music industry. With eight multi-platinum singles, four GRAMMY nominations, three Billboard Music Awards, a Critic’s Choice Award, and a Golden Globe nomination to his name, Puth has established a solid track record. His 2018 album, Voicenotes, achieved RIAA Gold certification within four days of its release and has garnered over 6.7 billion streams worldwide. Recently, he released his third studio album, CHARLIE, via Atlantic Records, which has accumulated over 2 billion global streams and features hit singles like “Left and Right [feat. Jung Kook of BTS],” “That’s Hilarious,” and “Light Switch.”

In 2020, Puth’s collaboration with Gabby Barrett on the “I Hope” Remix earned him his fourth top 10 track on the Billboard Hot 100 and topped the Billboard “Adult Pop Songs” chart. Additionally, his co-writing and production work on The Kid Laroi and Justin Bieber’s hit single, “Stay,” led to its record-breaking success in 2021, becoming one of the biggest songs of the year and holding the longest-reigning No. 1 spot on the Billboard Global 200 chart for eleven weeks.

Report Date: 2025-09-09

Charlie Puth converts attention from 18-24 & 25-34 audiences across INDIA, UNITED STATES, INDONESIA. Audience shape is female-leaning (50%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 4,000,000 avg views per post, with supportive conversation on Tiktok. Shared audience with Ableton, iHeartRadio Music Awards, Chick-fil-A underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Charlie Puth score 0.87% — Low bucket.

Brand: AbletonBrand: iHeartRadio Music AwardsBrand: Chick-fil-A

Followers:64,050,021

Engagements:556,922

Rate:0.9%

Posts:884

Avg Likes:536,612

Avg Comments:4,264

Avg Views:4,311,369

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 64,050,021 · Engagements 556,922 · Rate 0.9% Posts 884 · Views 4,311,369 · Avg Likes 536,612 · Avg Comments 4,264 · Avg Views 4,311,369	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 10% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	INDIA (16%) UNITED STATES (15%) INDONESIA (7%) VIETNAM (5%) PHILIPPINES (4%)	Top regions: INDIA (16%), UNITED STATES (15%), INDONESIA (7%)
Platform Engagement	Instagram: 259,962 avg likes/post · Tiktok: 4,000,000 avg views/post · Youtube: 311,369 avg views/post	Best reach: Tiktok 4,000,000 avg views; best engagement: Tiktok 267,200 avg likes

Top Brand Affinities

Ableton

Score: 6.60

iHeartRadio Music Awards

Score: 5.29

Chick-fil-A

Score: 4.32

NBC

Score: 3.70

Summit Entertainment

Score: 3.35

MTV

Score: 2.52

CBS Television Studios

Score: 2.48

Paramount Pictures

Score: 2.28

Victoria's Secret

Score: 2.22

Nickelodeon

Score: 2.19

CBS

Score: 2.19

Polo Ralph Lauren

Score: 2.13

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Top Brand Affinities

Brand	Category	Score
Ableton		6.60
iHeartRadio Music Awards		5.29
Chick-fil-A		4.32
NBC		3.70
Summit Entertainment		3.35
MTV		2.52
CBS Television Studios		2.48
Paramount Pictures		2.28
Victoria's Secret		2.22
Nickelodeon		2.19
CBS		2.19
Polo Ralph Lauren		2.13
musical.ly		2.04
Coachella		2.02
Lush		1.97
Bershka		1.91
Sunnies Studios		1.86
Fenty beauty		1.73
Versace		1.71
shein		1.67
Bellagio		1.60
Forever 21		1.59
Snapseed		1.52
Supreme		1.48
SheInside		1.46
KFC		1.45
Levi's		1.45
Michael Kors		1.40
BBC		1.38
UNIQLO		1.36
Fujifilm		1.35
Polaroid		1.34
Los Angeles Lakers		1.32
Tiffany & Co		1.27
Starbucks		1.27
Maybelline		1.25
Calvin Klein		1.22
Spotify Music		1.22
Pepsi		1.20
Marvel		1.19
H&M		1.18
Converse		1.15
Airbnb		1.13
Netflix		1.11
Walt Disney		1.11
Guess		1.08
Ray-Ban		1.08
Marvel Entertainment		1.07
Vans		1.04
FashionNova		1.03