Charli XCX
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
17,252,692
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
2025-10-07 16:53:30 UTC
Genres
Biography
Equally at home in the worlds of mainstream pop and alternative music, Charli XCX is a versatile performer who constantly evolves her sound. Her electrifying live shows and outspoken personality have solidified her status as a pop icon for a new generation. With a string of critically acclaimed albums under her belt, Charli XCX is a force to be reckoned with in the ever-changing landscape of popular music.
Charli XCX builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (59%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,500,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Aeromexico, Jean Paul Gaultier, Glossier point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 17,252,692 · Engagements 1,028,875 · Rate 6.0% Posts 1,054 · Views 2,016,225 · Avg Likes 1,017,254 · Avg Comments 3,777 · Avg Views 2,016,225 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 22% 13-17: 9% 35-44: 4% |
Largest: 18-24 (64%); next: 25-34 (22%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (11%) UNITED KINGDOM (5%) MEXICO (4%) INDIA (4%) |
Top regions: UNITED STATES (20%), BRAZIL (11%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 783,627 avg likes/post · Tiktok: 1,500,000 avg views/post · Youtube: 516,225 avg views/post | Best reach: Tiktok 1,500,000 avg views; best engagement: Instagram 783,627 avg likes |
Top Brand Affinities
Aeromexico
Jean Paul Gaultier
Glossier
Maison Margiela
Barbie
Coach
Pull&Bear
Vivienne Westwood
Steve Madden
Lollapalooza
Loewe
JACQUEMUS
| Brand | Category | Score |
|---|---|---|
| Aeromexico | Travel & Hospitality | 28.10 |
| Jean Paul Gaultier | Apparel & Fashion | 14.76 |
| Glossier | Beauty & Personal Care | 9.52 |
| Maison Margiela | Apparel & Fashion | 8.45 |
| Barbie | Toys & Games | 7.02 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 6.80 |
| Pull&Bear | Apparel & Fashion | 6.33 |
| Vivienne Westwood | Apparel & Fashion | 6.13 |
| Steve Madden | Apparel & Fashion | 6.09 |
| Lollapalooza | Entertainment | 6.01 |
| Loewe | Apparel & Fashion | 6.00 |
| JACQUEMUS | Apparel & Fashion | 5.98 |
| Alexander McQueen | Apparel & Fashion | 5.11 |
| Bershka | Apparel & Fashion | 5.04 |
| Marc Jacobs | Apparel & Fashion | 4.24 |
| Coachella | Apparel & Fashion | 3.97 |
| Miu Miu | Apparel & Fashion | 3.84 |
| Fendi | Luxury & Designer | 3.78 |
| Moncler | Apparel & Fashion | 3.74 |
| American Eagle | Apparel & Fashion | 3.73 |
| Guess | Apparel & Fashion | 3.36 |
| Pantone Inc | Books, Stationery & Office | 3.26 |
| Summit Entertainment | Entertainment | 3.07 |
| Kylie Cosmetics | Beauty & Personal Care | 3.07 |
| ASOS | Apparel & Fashion | 2.85 |
| Dr. Martens | Apparel & Fashion | 2.83 |
| BALMAIN | Apparel & Fashion | 2.81 |
| Fenty beauty | Beauty & Personal Care | 2.76 |
| Tomorrowland | Apparel & Fashion | 2.68 |
| Benefit Cosmetics | Beauty & Personal Care | 2.64 |
| Tinder | Technology | 2.62 |
| Victoria's Secret | Apparel & Fashion | 2.61 |
| Urban Outfitters | Apparel & Fashion | 2.59 |
| MTV | Entertainment | 2.55 |
| Hermès | Luxury & Designer | 2.55 |
| Too Faced Cosmetics | Beauty & Personal Care | 2.47 |
| Vogue | Apparel & Fashion | 2.47 |
| Target | Apparel | 2.44 |
| Polaroid | Cameras & Photography | 2.42 |
| Nickelodeon | Entertainment | 2.42 |
| Anastasia Beverly Hills | Beauty & Personal Care | 2.31 |
| Forever 21 | Apparel & Fashion | 2.25 |
| NYX Cosmetics | Beauty & Personal Care | 2.24 |
| Moschino | Apparel & Fashion | 2.23 |
| Aperol | Alcoholic Beverages | 2.22 |
| Calvin Klein | Apparel & Fashion | 2.21 |
| Lush | Beauty & Personal Care | 2.20 |
| shein | Apparel & Fashion | 2.18 |
| Urban Decay Cosmetics | Beauty & Personal Care | 2.12 |
| Dolce & Gabbana | Luxury & Designer | 2.03 |
Official Profiles
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LoginArtist: Charli XCX
The map shows every radio station that aired Charli XCX today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 39,850,346
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
36,688,884 | 92.07% |
| [+] |
Last.fm |
3,161,462 | 7.93% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:16:45 | Boom Clap - From the Motion Picture Das Schicksal ist ein mieser Verräter | Power 98 FM | Singapore, SG | 164 |
| 2025-08-22 14:13:59 | Talk talk featuring troye sivan | NRJ Électro | Paris, FR | 171 |
| 2025-08-22 14:12:29 | After the Afterparty | VoxPop | Tórshavn, FO | 7 |
| 2025-08-22 14:12:13 | party 4 u | TikTok Radio | Washington, D.C., US | 297 |
| 2025-08-22 14:09:58 | party 4 u | WNDV-FM | South Bend, IN, US | 173 |
| 2025-08-22 14:09:09 | party 4 u | WCGQ-FM | Columbus, OH, US | 165 |
| 2025-08-22 14:08:36 | party 4 u | WYKS | Gainesville, GA, US | 176 |
| 2025-08-22 14:07:12 | party 4 u | 105.9 KISS-FM | Lawrence, KS, US | 175 |
| 2025-08-22 14:05:03 | Good Ones | Radio Cardiff | Cardiff, GB | 127 |
| 2025-08-22 13:53:48 | Doing It | AFK Max | Nürnberg, DE | 221 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
