charli d'amelio
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
198,670,215
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:46:35 UTC
Genres
Biography
As a professional music writer, I specialize in crafting engaging and insightful content about various genres, artists, and trends in the industry. With a keen ear for detail and a passion for music, I strive to deliver high-quality articles that resonate with readers and capture the essence of the music being discussed. Whether it's a review, feature piece, or analysis, I approach each writing assignment with creativity, expertise, and a deep appreciation for the art form.
charli d'amelio maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The audience leans heavily female (69%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 11,700,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with Steve Madden, Brandy Melville, ULTA Beauty makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 198,670,215 · Engagements 735,967 · Rate 0.4% Posts 3,050 · Views 11,700,000 · Avg Likes 708,253 · Avg Comments 5,001 · Avg Views 11,700,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 17% 13-17: 15% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (17%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (9%) MEXICO (5%) UNITED KINGDOM (5%) PHILIPPINES (5%) |
Top regions: UNITED STATES (20%), BRAZIL (9%), MEXICO (5%) |
| Platform Engagement | Instagram: 235,153 avg likes/post · Tiktok: 11,700,000 avg views/post | Best reach: Tiktok 11,700,000 avg views; best engagement: Tiktok 473,100 avg likes |
Top Brand Affinities
Steve Madden
Brandy Melville
ULTA Beauty
UGG
CBS Television Studios
American Airlines
Abercrombie & Fitch
Pull&Bear
Coach
BALMAIN
ESPN
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Steve Madden | Apparel & Fashion | 9.30 |
| Brandy Melville | Apparel & Fashion | 8.14 |
| ULTA Beauty | Beauty & Personal Care | 5.74 |
| UGG | Apparel & Fashion | 5.51 |
| CBS Television Studios | Entertainment & Media | 5.11 |
| American Airlines | Travel & Hospitality | 5.10 |
| Abercrombie & Fitch | Apparel & Fashion | 4.80 |
| Pull&Bear | Apparel & Fashion | 4.75 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 4.58 |
| BALMAIN | Apparel & Fashion | 4.13 |
| ESPN | Entertainment & Media | 3.99 |
| Taco Bell | Restaurants & Food Service | 3.95 |
| CBS | Entertainment & Media | 3.93 |
| NORDSTROM | Apparel & Fashion | 3.81 |
| Forever 21 | Apparel & Fashion | 3.81 |
| OLD NAVY | Apparel & Fashion | 3.62 |
| Verizon | Telecom & Internet Services | 3.52 |
| Urban Outfitters | Apparel & Fashion | 3.47 |
| American Eagle | Apparel & Fashion | 3.46 |
| Victoria's Secret | Apparel & Fashion | 3.19 |
| Dr. Martens | Apparel & Fashion | 3.16 |
| Fenty beauty | Beauty & Personal Care | 3.12 |
| GAP | Apparel & Fashion | 2.96 |
| Lollapalooza | Entertainment | 2.95 |
| ASOS | Apparel & Fashion | 2.91 |
| Benefit Cosmetics | Beauty & Personal Care | 2.88 |
| NBC | Entertainment & Media | 2.72 |
| Too Faced Cosmetics | Beauty & Personal Care | 2.67 |
| Paramount Pictures | Entertainment & Media | 2.67 |
| Coachella | Apparel & Fashion | 2.65 |
| Nickelodeon | Entertainment | 2.63 |
| TOM FORD | Luxury & Designer | 2.61 |
| shein | Apparel & Fashion | 2.50 |
| Lululemon Athletica | Apparel & Fashion | 2.41 |
| Puma | Apparel & Fashion | 2.36 |
| Kodak | Cameras & Photography | 2.34 |
| Kylie Cosmetics | Beauty & Personal Care | 2.24 |
| Armani | Apparel & Fashion | 2.17 |
| Sneakerhead | Footwear | 2.13 |
| SheInside | Apparel & Fashion | 2.12 |
| The North Face | Apparel & Fashion | 2.09 |
| New Balance | Footwear | 2.09 |
| Polo Ralph Lauren | Apparel & Fashion | 2.06 |
| Tomorrowland | Apparel & Fashion | 2.04 |
| Fendi | Luxury & Designer | 1.97 |
| Chrysler | Automotive | 1.97 |
| Sephora | Beauty & Personal Care | 1.95 |
| Guess | Apparel & Fashion | 1.94 |
| Yves Saint Laurent | Apparel & Fashion | 1.84 |
| NBA | Sports & Outdoors | 1.74 |
Official Profiles
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LoginArtist: charli d'amelio
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-07)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-06)
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