Charles Aznavour Brand Affinity ranks highest Soho House at 1,838.54% . Very Strong. Score DMDB 56.74% | Fanbase 52.67%

Charles Aznavour — pop artist from FR.

Charles Aznavour, born in Paris in 1924 to Armenian immigrants, began his career as a singer and actor at a young age, mentored by Edith Piaf. He gained…

Charles Aznavour

Established

Country: FR | Gender: male | Artist ID: 11e81bcd-13f9-8d74-a98f-a0369fe50396

Find Artist

Genres

popchanson

Influential: 56.74% Fanbase: 52.67% Trending: 58.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Soho House • 1,838.54% • Very Strong

As of 2025-09-09

415,802

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.74% | Fanbase 52.67% | Trending 58.77% | CAREER STAGE: MID_LEVEL

Biography

Charles Aznavour, born in Paris in 1924 to Armenian immigrants, began his career as a singer and actor at a young age, mentored by Edith Piaf. He gained international acclaim for his expressive style that blended various musical influences. Aznavour wrote over 1,000 songs and acted in films, showcasing his talents both on and off stage.

Throughout his life, Aznavour used his fame to support Armenian causes and was appointed as the ambassador-at-large from France to Armenia. He was honored with a museum in Yerevan dedicated to his life and career. Aznavour continued to write and perform until his passing in October 2018, attributing his success to persistence and staying true to his artistic vision.

Report Date: 2025-09-09

Charles Aznavour indexes high with fans in the 45-64 range in FRANCE, UNITED STATES, BRAZIL. The skew is male-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 22,100 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Soho House, H Stern, Rbtv, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Charles Aznavour when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Charles Aznavour score 1.94% — Moderate bucket.

Brand: Soho HouseBrand: H SternBrand: Rbtv

Followers:415,802

Engagements:8,068

Rate:1.9%

Posts:953

Avg Likes:7,820

Avg Comments:217

Avg Views:22,647

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 415,802 · Engagements 8,068 · Rate 1.9% Posts 953 · Views 22,647 · Avg Likes 7,820 · Avg Comments 217 · Avg Views 22,647	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 42% 25-34: 21% 35-44: 19% 18-24: 16%	Largest: 45-64 (42%); next: 25-34 (21%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	FRANCE (35%) UNITED STATES (11%) BRAZIL (8%) UNITED ARAB EMIRATES (7%) ITALY (7%)	Top regions: FRANCE (35%), UNITED STATES (11%), BRAZIL (8%)
Platform Engagement	Instagram: 6,032 avg likes/post · Tiktok: 22,100 avg views/post · Youtube: 547 avg views/post	Best reach: Tiktok 22,100 avg views; best engagement: Instagram 6,032 avg likes

Top Brand Affinities

Soho House

Score: 1,838.54

H Stern

Score: 578.69

Rbtv

Score: 513.24

Les Benjamins

Score: 335.45

ELIE SAAB

Score: 180.17

Bang & Olufsen

Score: 123.78

Fashion TV

Score: 119.79

TsUM

Score: 107.81

Erborian

Score: 103.68

La Perla

Score: 94.20

Jaeger-LeCoultre

Score: 93.53

David Yurman

Score: 85.12

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Top Brand Affinities

Brand	Category	Score
Soho House		1,838.54
H Stern		578.69
Rbtv		513.24
Les Benjamins		335.45
ELIE SAAB		180.17
Bang & Olufsen		123.78
Fashion TV		119.79
TsUM		107.81
Erborian		103.68
La Perla		94.20
Jaeger-LeCoultre		93.53
David Yurman		85.12
Just Cavalli		84.14
AltaModa		83.54
Liqui Moly		80.12
Manolo Blahnik		78.55
Zuhair Murad		77.88
Vacheron Constantin		74.48
Ouai		73.32
Alcott		72.44
Roberto Cavalli Newborn		71.06
Loro Piana		65.98
Air France		65.95
VisitBritain		64.13
Monoprix		61.17
Magazine Luiza		60.57
FARM RIO		59.57
Chopard		57.89
Etro		57.49
Suitsupply		56.79
Carolina Herrera		56.28
Warner Music		54.62
Galeries Lafayette		54.05
Turkcell		52.73
Sandro		50.84
Live Nation		49.94
Stuart Weitzman		49.42
Technogym		49.16
REVOLVE		48.75
Sotheby's		47.58
Zimmermann		47.20
GLAMSQUAD		46.74
TOD's		45.60
JACQUEMUS		44.74
Bloomingdale's		44.53
Bloomingdales		43.16
Jequiti		40.53
Kellogg's		40.17
Valrhona		39.62
Citi		38.80