Chaos in the CBD
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
96,387
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:45:40 UTC
Genres
Scores
Biography
A Deeper Life is a heartfelt homage to the duo's deep appreciation for 90s house music and a celebration of their roots and community. With a desire for their music to be taken seriously, Chaos In The CBD aim to create a cohesive and meaningful musical journey that reflects their global influences and connection to nature. This debut album is not just a collection of tracks, but a testament to the brothers' bond and their shared vision of creating music that resonates on a deeper level.
Chaos in the CBD speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, FRANCE. Composition is heavily male (80%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,166 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Ableton, MOOG, suggesting category lift in Vinyl records of the new album, Merchandise featuring album artwork, Exclusive listening events. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 96,387 · Engagements 3,201 · Rate 3.3% Posts 523 · Views 3,166 · Avg Likes 3,194 · Avg Comments 59 · Avg Views 3,166 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 34% 35-44: 12% 45-64: 5% |
Largest: 25-34 (46%); next: 18-24 (34%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (17%) UNITED KINGDOM (13%) FRANCE (6%) SPAIN (6%) SOUTH AFRICA (5%) |
Top regions: UNITED STATES (17%), UNITED KINGDOM (13%), FRANCE (6%) |
| Platform Engagement | Instagram: 3,143 avg likes/post · Tiktok: 0 avg views/post · Youtube: 3,166 avg views/post | Best reach: Youtube 3,166 avg views; best engagement: Instagram 3,143 avg likes |
Top Brand Affinities
Mixcloud
Ableton
MOOG
Pioneer
Akai
SoundCloud
Sennheiser
Vauxhall
Tate Modern
Acne Studios
Maison Margiela
Beats Electronics
Recommendations
Products & Services
- Vinyl records of the new album
- Merchandise featuring album artwork
- Exclusive listening events
- Collaborative music production workshops
- Online masterclasses on music production
- Limited edition music gear
- Subscription services for exclusive content
- Music-themed apparel
Marketing Angles
- Highlight the fusion of jazz and deep house
- Emphasize the album's homage to 90s house music
- Leverage collaborations with notable artists
- Focus on the duo's journey from NZ to London
- Create content around the theme of community and roots
- Promote sustainability and nature connection in music
Content Themes
- Behind-the-scenes of album creation
- Live jam sessions with featured artists
- Fan stories about their connection to the music
- Nature-inspired visuals and soundscapes
- Interactive Q&A sessions on social media
- Music production tips and tricks
Partnership Brands
- Ableton
- SoundCloud
- Mixcloud
- Pioneer
- Akai
- Sennheiser
- Tate Modern
- Coachella
- Tomorrowland
- Beats Electronics
- Carhartt
- Dr. Martens
- Guinness
- Airbnb
- The North Face
- Adobe
- Vogue
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 155.76 |
| Ableton | Audio & Music Gear | 57.99 |
| MOOG | Automotive | 54.70 |
| Pioneer | Audio & Music Gear | 42.47 |
| Akai | Consumer Electronics | 31.69 |
| SoundCloud | Entertainment & Media | 27.60 |
| Sennheiser | Audio & Music Gear | 17.57 |
| Vauxhall | Automotive | 13.55 |
| Tate Modern | Entertainment | 13.09 |
| Acne Studios | Apparel & Fashion | 11.69 |
| Maison Margiela | Apparel & Fashion | 8.00 |
| Beats Electronics | Audio & Music Gear | 7.14 |
| Spotify Music | Entertainment & Media | 7.00 |
| Carlsberg | Beverages | 6.74 |
| Stüssy | Apparel & Fashion | 6.04 |
| Carhartt | Apparel & Fashion | 5.97 |
| Coachella | Apparel & Fashion | 5.72 |
| Kodak | Cameras & Photography | 5.22 |
| Tomorrowland | Apparel & Fashion | 5.09 |
| Garnier | Beauty & Personal Care | 4.87 |
| Guinness | Alcoholic Beverages | 4.35 |
| Bacardi | Alcoholic Beverages | 3.66 |
| Aperol | Alcoholic Beverages | 3.56 |
| Dr. Martens | Apparel & Fashion | 3.36 |
| Tesco | Grocery & Pantry | 3.29 |
| Sunnies Studios | Apparel & Fashion | 3.20 |
| Olympus | Cameras & Photography | 3.13 |
| Fujifilm | Cameras & Photography | 2.99 |
| Tinder | Technology | 2.93 |
| Showtime | Entertainment | 2.74 |
| BBC | Apparel & Fashion | 2.71 |
| Warner Bros | Entertainment | 2.56 |
| Polaroid | Cameras & Photography | 2.44 |
| Lollapalooza | Entertainment | 2.35 |
| Red Bull | Beverages | 2.11 |
| Airbnb | Travel & Hospitality | 1.99 |
| The North Face | Apparel & Fashion | 1.93 |
| ASOS | Apparel & Fashion | 1.91 |
| Lush | Beauty & Personal Care | 1.84 |
| Heineken | Alcoholic Beverages | 1.83 |
| Supreme | Apparel & Fashion | 1.79 |
| Burberry | Apparel & Fashion | 1.78 |
| New Balance | Footwear | 1.75 |
| Budweiser | Beverages | 1.75 |
| ASICS | Apparel & Fashion | 1.74 |
| McLaren | Automotive | 1.57 |
| GoPro | Cameras & Photography | 1.54 |
| Adobe | Software, Apps & SaaS | 1.47 |
| The Olympic Games | Sports & Outdoors | 1.46 |
| Vogue | Apparel & Fashion | 1.45 |
Official Profiles
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LoginArtist: Chaos in the CBD
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:03:37 | Tears | Reform Radio | Manchester, GB | 174 |
| 2025-08-21 06:26:51 | A Deeper Life | Foundation FM | London, GB | 474 |
| 2025-08-21 03:50:19 | Observe | Rinse | Paris, FR | 224 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |