Chani Nattan

Chani Nattan

Country: GB

Influential: 45.17% Fanbase: 31.87% Trending: 51.82%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 22.69% • Very Strong

As of 2025-09-09

1,504,433

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 15:18:41 UTC

Genres

popdesi poppunjabi popothersworldwide

Scores

Score: DMDB 45.20% | Fanbase 31.90% | Trending 51.80% | CAREER STAGE: MID_LEVEL

Biography

Chani Nattan is a captivating lyrical virtuoso known for his poetic storytelling and cultural narratives that resonate with fans worldwide. His hit song "Daku" showcases his profound understanding of the human experience and has propelled him to global recognition, while his collaborations, featuring star-studded lineups, are marked by his unique lyrical flair. Chani's music has become anthems within the Punjabi diaspora, weaving authentic and revolutionary narratives that transcend cultural boundaries and unite listeners through shared emotions.
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Chani Nattan Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Chani Nattan engages 18-24 & 25-34 audiences with repeatable results in INDIA, PAKISTAN, CANADA. The fan base skews heavily male (87%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (295,181 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Sabyasachi Mukherjee, Mahindra, Scotiabank, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Chani Nattan score 0.33%Low bucket.
Brand: Sabyasachi MukherjeeBrand: MahindraBrand: Scotiabank
Followers:1,504,433
Engagements:4,998
Rate:0.3%
Posts:586
Views:339,181
Avg Likes:4,719
Avg Comments:141
Avg Views:339,181

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,504,433 · Engagements 4,998 · Rate 0.3%
Posts 586 · Views 339,181 · Avg Likes 4,719 · Avg Comments 141 · Avg Views 339,181
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 52%
25-34: 36%
13-17: 6%
35-44: 4%
Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split Female: 13%
Male: 87%
Non-binary/Other: 0%
Skews male (87%)
Top Countries INDIA (76%)
PAKISTAN (6%)
CANADA (5%)
UNITED STATES (2%)
AUSTRALIA (1%)
Top regions: INDIA (76%), PAKISTAN (6%), CANADA (5%)
Platform Engagement Instagram: 0 avg likes/post · Tiktok: 44,000 avg views/post · Youtube: 295,181 avg views/post Best reach: Youtube 295,181 avg views; best engagement: Youtube 2,967 avg likes

Top Brand Affinities

Sabyasachi Mukherjee
Score: 22.69
Mahindra
Score: 11.79
Scotiabank
Score: 11.19
Tim Hortons
Score: 8.42
American Eagle
Score: 6.95
Superdry
Score: 6.73
Maruti
Score: 6.13
Genesis
Score: 5.51
Emporio Armani
Score: 5.41
Ray-Ban
Score: 5.15
Hugo Boss
Score: 5.00
Armani
Score: 4.88
Brand Category Score
Sabyasachi Mukherjee 22.69
Mahindra 11.79
Scotiabank 11.19
Tim Hortons 8.42
American Eagle 6.95
Superdry 6.73
Maruti 6.13
Genesis 5.51
Emporio Armani 5.41
Ray-Ban 5.15
Hugo Boss 5.00
Armani 4.88
Rolls-Royce 4.60
Dodge 4.48
NHL 4.41
Land Rover 4.39
Jeep 4.31
TOM FORD 3.84
Grand Theft Auto 3.83
GMC 3.62
Fenty beauty 3.60
Harley-Davidson 3.49
Versace 3.47
NARS Cosmetics 3.35
Timberland 3.35
Burberry 3.29
Bentley 3.11
Huda Beauty 3.06
Beats Electronics 2.90
Mercedes-Benz 2.87
Cadillac 2.85
Haima 2.84
Ford 2.81
Tommy Hilfiger 2.75
Urban Outfitters 2.72
Kylie Cosmetics 2.60
Gucci 2.57
GAP 2.54
Jaguar 2.53
Mitsubishi 2.52
Zara 2.47
Levi's 2.45
Aston Martin 2.43
Polo Ralph Lauren 2.43
Rover 2.31
Guess 2.29
Hollister Co 2.29
Puma 2.26
Los Angeles Lakers 2.24
Make Up For Ever 2.22

Official Profiles

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Artist: Chani Nattan

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Chani Nattan today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 10:00:17 8 ASLE BBC Asian Network Birmingham, GB 5
2025-08-21 09:37:07 M4 New Style Radio Birmingham, GB 152
2025-08-21 08:31:30 8 ASLE BBC Asian Network Birmingham, GB 134
2025-08-21 05:50:02 M4 Radio2Funky Leicester, GB 11
2025-08-21 01:50:00 Heater BBC Asian Network Birmingham, GB 105

Popularity (2025-10-02)

Platform%
No data.