Changmo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
49,600
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-09 21:44:20 UTC
Genres
Biography
Changmo speaks to 18-24 & 25-34 audiences with measurable traction in SOUTH KOREA, UNITED STATES, THAILAND. Composition is female-leaning (55%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,624,144 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 49,600 · Engagements 8,402 · Rate 16.9% Posts 8 · Views 2,624,144 · Avg Likes 8,402 · Avg Comments 704 · Avg Views 2,624,144 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 23% 13-17: 11% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (23%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
SOUTH KOREA (69%) UNITED STATES (7%) THAILAND (4%) VIETNAM (3%) FRANCE (2%) |
Top regions: SOUTH KOREA (69%), UNITED STATES (7%), THAILAND (4%) |
| Platform Engagement | Youtube: 2,624,144 avg views/post | Best reach: Youtube 2,624,144 avg views; best engagement: Youtube 8,402 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Changmo
The map shows every radio station that aired Changmo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:08:23 | Own It (feat. Burna Boy & CHANGMO) | Radio Cardiff | Cardiff, GB | 205 |
| 2025-08-21 00:22:26 | Own It (feat. Burna Boy & CHANGMO) | Radio Cardiff | Cardiff, GB | 15 |
Popularity (2025-10-08)
| Platform | % |
|---|---|
| No data. | |
