Change
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
6,111
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 21:24:11 UTC
Genres
Scores
Biography
Change's sound evolved through various vocalists and collaborators, including Luther Vandross, on albums like "Glow of Love" and "Miracles." The group's later releases, such as "Change of Heart" and "Turn on Your Radio," showcased a shift in lineup and production style. Despite facing challenges, Change's legacy was marked by their unique blend of sleek disco and R&B, and their music continues to be celebrated through reissues and compilations.
Change has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, GERMANY, CANADA. A heavily male (91%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 242 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Impericon, Ampeg, Fred Perry signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,111 · Engagements 242 · Rate 4.0% Posts 282 · Views 0 · Avg Likes 242 · Avg Comments 3 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 33% 18-24: 12% 45-64: 12% |
Largest: 25-34 (40%); next: 35-44 (33%) |
| Gender Split |
Female: 9% Male: 91% Non-binary/Other: 0% |
Skews male (91%) |
| Top Countries |
UNITED STATES (47%) GERMANY (7%) CANADA (6%) INDONESIA (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (47%), GERMANY (7%), CANADA (6%) |
| Platform Engagement | Instagram: 242 avg likes/post | best engagement: Instagram 242 avg likes |
Top Brand Affinities
Impericon
Ampeg
Fred Perry
Marshall
Swatch
Mixcloud
TUI
TUI Group
DC Shoes
Outlast
Carhartt
Rapha
| Brand | Category | Score |
|---|---|---|
| Impericon | 69.93 | |
| Ampeg | 46.18 | |
| Fred Perry | 27.76 | |
| Marshall | 24.48 | |
| Swatch | 19.82 | |
| Mixcloud | 18.00 | |
| TUI | 13.06 | |
| TUI Group | 12.95 | |
| DC Shoes | 10.63 | |
| Outlast | 9.89 | |
| Carhartt | 9.16 | |
| Rapha | 9.09 | |
| Spotify Music | 8.55 | |
| Paramount Pictures | 7.78 | |
| Columbia Pictures | 7.60 | |
| NHL | 7.49 | |
| Stone Island | 7.33 | |
| Pro Tools | 7.16 | |
| Xerox | 6.78 | |
| Sega | 6.60 | |
| Monster Beverage | 6.27 | |
| Nixon | 6.13 | |
| Kodak | 5.96 | |
| Paco Rabanne | 5.86 | |
| Dr. Martens | 5.82 | |
| Vans | 5.74 | |
| Kickstarter | 5.59 | |
| Ubisoft | 5.01 | |
| Champion | 5.00 | |
| Leica | 4.61 | |
| WWE | 4.51 | |
| Bandai Namco | 4.44 | |
| Gundam | 4.15 | |
| The North Face | 4.15 | |
| Paypal | 3.94 | |
| Sneakerhead | 3.94 | |
| Taco Bell | 3.84 | |
| Fujifilm | 3.83 | |
| New Balance | 3.81 | |
| Nickelodeon | 3.81 | |
| Star Wars | 3.75 | |
| Nintendo | 3.36 | |
| Mortal Kombat | 3.35 | |
| Showtime | 3.31 | |
| Olympus | 3.22 | |
| Stüssy | 2.93 | |
| Warner Bros | 2.77 | |
| Comedy Central | 2.75 | |
| MTV | 2.61 | |
| Budweiser | 2.60 |
Official Profiles
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LoginArtist: Change
The map shows every radio station that aired Change today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:48:18 | Love Recycled 4 | One World Radio | Brussels, BE | 205 |
| 2025-08-21 09:44:00 | Love Recycled 4 | Galaxie Radio | Lille, FR | 175 |
| 2025-08-21 09:37:28 | A Lover's Holiday (A Jim Burgess mix) | Lyon 1ère | Lyon, FR | 245 |
| 2025-08-21 07:48:36 | The Glow of Love (LP Version) | Mi-Soul | London, GB | 282 |
| 2025-08-21 06:49:49 | Searching (feat. Luther Vandross) - 7" Version | Magic Soul | London, GB | 200 |
| 2025-08-21 05:11:10 | Got 2 Get Up | Starpoint Radio | Faversham, GB | 237 |
| 2025-08-21 04:52:19 | Love Recycled 4 | Radio HBW - Harz-Borde-Welle | Aschersleben, DE | 198 |
| 2025-08-21 04:11:25 | Sunrise Forever | Delite Radio | London, GB | 7 |
| 2025-08-21 02:03:11 | Hold Tight (LP Version) | Heart FM | Ankara, TR | 235 |
| 2025-08-21 01:48:28 | Hit or Miss | Rádio Marginal | Cascais, PT | 242 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |