Chance the Rapper Brand Affinity ranks highest New Era at 10.77% . Very Strong. Score DMDB 80.31% | Fanbase 80.52%

Chance the Rapper — hip-hop & rap artist from US.

Chance the Rapper, a Chicago native born Chancelor Bennett, emerged as a prominent artist in the 2010s without being tied to a specific genre or major record…

Chance the Rapper

Superstar

Country: US | Gender: male | Artist ID: 11e81bcb-7cb5-33ce-9ff5-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapconscious hip hophip-hop/rapchicago rapcontemporary hip hop

Influential: 80.31% Fanbase: 80.52% Trending: 80.21%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

New Era • 10.77% • Very Strong

As of 2025-09-09

23,036,295

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 80.31% | Fanbase 80.52% | Trending 80.21% | CAREER STAGE: SUPERSTAR

Biography

Chance the Rapper, a Chicago native born Chancelor Bennett, emerged as a prominent artist in the 2010s without being tied to a specific genre or major record label. His mixtapes showcased a blend of personal experiences, faith, and clever wordplay set to diverse production styles that incorporated elements of gospel, jazz, and soul. Despite his unconventional approach, Chance's creative achievements, including winning a Grammy for Best Rap Album with a mixtape only available on streaming platforms, solidified his position in the music industry.

Debuting in 2012 with "10 Day," an album influenced by a high school suspension, Chance quickly gained attention with his follow-up, "Acid Rap," which charted on Billboard. Refusing major label offers, he continued to build his fan base through collaborations and community engagement, culminating in the critically acclaimed "Coloring Book" in 2016. The album's success led to multiple Grammy nominations and wins, establishing Chance the Rapper as a significant force in contemporary music.

Report Date: 2025-09-09

Chance the Rapper builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (23,590 avg views per post), while Instagram provides social proof in comments and saves. Affinities with New Era, Champion, Foot Locker point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Chance the Rapper score 0.03% — Low bucket.

Brand: New EraBrand: ChampionBrand: Foot Locker

Followers:23,036,295

Engagements:7,572

Rate:0.0%

Posts:3,432

Avg Likes:7,412

Avg Comments:190

Avg Views:42,990

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,036,295 · Engagements 7,572 · Rate 0.0% Posts 3,432 · Views 42,990 · Avg Likes 7,412 · Avg Comments 190 · Avg Views 42,990	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 8% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (62%) CANADA (3%) UNITED KINGDOM (3%) BRAZIL (2%) AUSTRALIA (2%)	Top regions: UNITED STATES (62%), CANADA (3%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 5,375 avg likes/post · Tiktok: 19,400 avg views/post · Youtube: 23,590 avg views/post	Best reach: Youtube 23,590 avg views; best engagement: Instagram 5,375 avg likes

Top Brand Affinities

New Era

Score: 10.77

Champion

Score: 10.14

Foot Locker

Score: 7.87

Steve Madden

Score: 7.56

Amazon Music

Score: 7.36

Coach

Score: 6.73

boohoo

Score: 6.32

Maison Margiela

Score: 6.09

Verizon

Score: 5.78

Nice Kicks

Score: 5.16

Walgreens

Score: 4.96

ASOS

Score: 4.70

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Top Brand Affinities

Brand	Category	Score
New Era		10.77
Champion		10.14
Foot Locker		7.87
Steve Madden		7.56
Amazon Music		7.36
Coach		6.73
boohoo		6.32
Maison Margiela		6.09
Verizon		5.78
Nice Kicks		5.16
Walgreens		4.96
ASOS		4.70
Chick-fil-A		4.52
SoundCloud		4.52
UGG		4.05
iHeartRadio Music Awards		3.89
NORDSTROM		3.81
FashionNova		3.80
Beats Electronics		3.57
GAP		3.39
Lollapalooza		3.22
Timberland		3.21
Lululemon Athletica		3.16
Los Angeles Lakers		3.09
ESPN		3.09
Hennessy		3.07
Gatorade		3.06
Sneakerhead		3.06
Dr. Martens		3.02
NBA		3.01
Kodak		2.88
Busch		2.87
Stüssy		2.80
Urban Outfitters		2.77
Nickelodeon		2.70
MTV		2.68
Fenty beauty		2.66
The North Face		2.64
Supreme		2.64
Carhartt		2.50
NFL		2.45
Spotify Music		2.44
Coachella		2.39
NBC		2.39
Chrysler		2.33
Topshop		2.20
ASICS		2.12
Forever 21		2.11
Target		2.04
Walmart		1.98