LEE CHAE YEON
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,769,480
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:04:28 UTC
Genres
Biography
As a professional music writer, I have the expertise and experience necessary to craft engaging and informative content about various aspects of the music industry. With a keen ear for detail and a passion for music, I can effectively communicate complex ideas in a clear and compelling manner. Whether it's reviewing the latest albums, analyzing industry trends, or profiling up-and-coming artists, I bring a unique perspective and a deep understanding of the music landscape to my writing.
My writing style is dynamic and versatile, allowing me to tailor my work to suit the needs of different audiences and platforms. I am adept at conducting research, interviewing artists, and staying up to date with the latest music news to ensure that my content is current and relevant. With a commitment to delivering high-quality writing that resonates with readers, I strive to provide valuable insights and perspectives that showcase the diverse and ever-evolving world of music.
LEE CHAE YEON draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, SOUTH KOREA, PHILIPPINES. The skew is heavily female (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 430,700 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Style Nanda, Innisfree, Coach makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,769,480 · Engagements 144,006 · Rate 3.0% Posts 575 · Views 452,029 · Avg Likes 140,358 · Avg Comments 679 · Avg Views 452,029 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 20% 13-17: 11% 35-44: 2% |
Largest: 18-24 (66%); next: 25-34 (20%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (13%) SOUTH KOREA (10%) PHILIPPINES (9%) INDONESIA (8%) BRAZIL (5%) |
Top regions: UNITED STATES (13%), SOUTH KOREA (10%), PHILIPPINES (9%) |
| Platform Engagement | Instagram: 85,333 avg likes/post · Tiktok: 430,700 avg views/post · Youtube: 21,329 avg views/post | Best reach: Tiktok 430,700 avg views; best engagement: Instagram 85,333 avg likes |
Top Brand Affinities
Style Nanda
Innisfree
Coach
Jollibee
Gundam
Summit Entertainment
Snoopy And The Peanuts Gang
Tiffany
UNIQLO
Fila
Christian Dior
Polaroid
| Brand | Category | Score |
|---|---|---|
| Style Nanda | 15.23 | |
| Innisfree | 6.86 | |
| Coach | 5.10 | |
| Jollibee | 4.28 | |
| Gundam | 3.75 | |
| Summit Entertainment | 3.48 | |
| Snoopy And The Peanuts Gang | 3.32 | |
| Tiffany | 3.12 | |
| UNIQLO | 2.48 | |
| Fila | 2.45 | |
| Christian Dior | 2.37 | |
| Polaroid | 2.33 | |
| Tiffany & Co | 2.23 | |
| Walt Disney | 2.19 | |
| Dr. Martens | 2.19 | |
| Lush | 2.15 | |
| Yves Saint Laurent | 2.09 | |
| Costco | 1.86 | |
| Starbucks | 1.71 | |
| Pokemon | 1.65 | |
| New Balance | 1.51 | |
| KFC | 1.51 | |
| IKEA | 1.48 | |
| KitKat | 1.46 | |
| Pokemon Go | 1.38 | |
| Polo Ralph Lauren | 1.34 | |
| Forever 21 | 1.32 | |
| Chanel | 1.24 | |
| Converse | 1.19 | |
| Gucci | 1.18 | |
| Burberry | 1.17 | |
| H&M | 1.16 | |
| Nintendo | 1.14 | |
| Vans | 1.06 | |
| Activision Blizzard | 1.04 | |
| Paypal | 1.03 | |
| MAC Cosmetics | 1.02 | |
| McDonald's | 1.02 | |
| Universal | 0.99 | |
| Pepsi | 0.93 | |
| SheInside | 0.91 | |
| Walmart | 0.78 | |
| Adidas | 0.76 | |
| Spotify Music | 0.76 | |
| Apple | 0.72 | |
| Star Wars | 0.72 | |
| Marvel Entertainment | 0.72 | |
| Zara | 0.69 | |
| Samsung Group | 0.67 | |
| PlayStation | 0.67 |
Official Profiles
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LoginArtist: LEE CHAE YEON
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















