Cesária Évora
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
111,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:02:53 UTC
Genres
Scores
Biography
In the early 2000s, Évora continued to captivate audiences with collaborations on her album "Sao Vicente," which featured renowned artists like Bonnie Raitt and Caetano Veloso. Her popularity soared in North America, earning her a Grammy and recognition as an Officer des Arts et des Lettres in France. Despite health challenges, she released albums like "Rogamar" and "Nha Sentimento" before retiring in 2011 and passing away in her hometown of Mindelo. Cesária Évora's legacy as a pioneering morna artist endures through her timeless music and profound impact on world music.
Cesária Évora resonates with 25-34 & 18-24 audiences and sustains presence in FRANCE, BRAZIL, UNITED STATES. The demographic is male-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 75,435 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Spotify, Apple Music, National Geographic maps cleanly into Merchandise featuring album art, Vinyl records of classic albums, Collaborative music projects with contemporary artists. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,000 · Engagements 757 · Rate 0.7% Posts 28 · Views 75,435 · Avg Likes 744 · Avg Comments 33 · Avg Views 75,435 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 22% 35-44: 21% 45-64: 19% |
Largest: 25-34 (36%); next: 18-24 (22%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
FRANCE (17%) BRAZIL (13%) UNITED STATES (6%) ITALY (5%) RUSSIA (4%) |
Top regions: FRANCE (17%), BRAZIL (13%), UNITED STATES (6%) |
| Platform Engagement | Youtube: 75,435 avg views/post | Best reach: Youtube 75,435 avg views; best engagement: Youtube 744 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring album art
- Vinyl records of classic albums
- Collaborative music projects with contemporary artists
- Online music lessons focusing on morna
- Documentary about Cesária Évora's life
- Streaming playlists of similar genres
- Cultural events celebrating Cape Verdean music
- Exclusive behind-the-scenes content
Marketing Angles
- Highlighting the fusion of cultures in her music
- Emphasizing her legacy and impact on world music
- Targeting world music festivals for performances
- Engaging with Cape Verdean diaspora communities
- Utilizing social media to share her story
- Creating partnerships with cultural organizations
Content Themes
- The evolution of morna music
- Stories from fans about her influence
- Exploring Cape Verdean culture and traditions
- Interviews with musicians inspired by her work
- Live performance recordings
- Celebrating her Grammy-winning moments
Partnership Brands
- Spotify
- Apple Music
- National Geographic
- Berklee College of Music
- Cape Verdean cultural organizations
- World Music Network
- Local Cape Verdean restaurants
- Travel companies offering trips to Cape Verde
- Fashion brands promoting cultural attire
- Music festivals focusing on world music
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Cesária Évora
The map shows every radio station that aired Cesária Évora today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:08:19 | Sodade | Radio Campus Montpellier | Montpellier, FR | 210 |
| 2025-08-21 09:07:30 | São Vicente di longe | Radio Mallorca | Mallorca, ES | 204 |
| 2025-08-21 07:51:59 | Sodade | Nova La Plage | Paris, FR | 237 |
| 2025-08-21 07:51:37 | Sodade | Nova [Bordeaux] | Bordeaux, FR | 237 |
| 2025-08-21 07:06:05 | Nutridinha | Radio Galere | Marseille, FR | 182 |
| 2025-08-21 05:05:50 | Sodade | DR P8 Jazz | Copenhagen, DK | 213 |
| 2025-08-21 04:06:24 | Yamore | RFI Musique | Paris, FR | 205 |
| 2025-08-21 03:30:43 | Sodade | RTL | Paris, FR | 38 |
| 2025-08-21 03:29:14 | Besame mucho | Antipode | Brussels, BE | 285 |
| 2025-08-21 01:43:51 | Africa Nossa (with Ismaël Lô) | Bay FM 99.9 | Byron Bay, AU | 6 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |