Central Cee Brand Affinity ranks highest Palm Angels at 27.10% . Very Strong. Score DMDB 59.46% | Fanbase 70.48%

Central Cee — hip-hop & rap artist from GB.

With a career spanning over two decades, John Smith has established himself as a prominent figure in the music industry. Born on May 3, 1980, in Los Angeles,…

Central Cee

Recognizable

Country: GB | Gender: male | Artist ID: 11e83fe7-2483-1e4c-bb40-a0369fe50396

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Genres

hip-hop & raphip-hop/rapgrimeuk drilldrillmelodic drillr&drill

Influential: 59.46% Fanbase: 70.48% Trending: 53.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 27.10% • Very Strong

As of 2025-09-09

40,145,283

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.46% | Fanbase 70.48% | Trending 53.94% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, John Smith has established himself as a prominent figure in the music industry. Born on May 3, 1980, in Los Angeles, California, Smith began his musical journey at a young age and has since released multiple albums that have garnered critical acclaim. His unique blend of folk and rock influences has earned him a dedicated fan base worldwide.

Smith's discography includes hits such as "Song A" and "Song B," which have topped the charts and solidified his reputation as a talented singer-songwriter. He has toured extensively, performing at renowned venues and festivals across the globe. Smith continues to create music that resonates with audiences, showcasing his exceptional talent and passion for the craft.

Report Date: 2025-09-09

Central Cee speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, FRANCE. Composition is heavily male (79%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (19,550,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Palm Angels, Stone Island, Dsquared, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Central Cee score 11.80% — Very Strong bucket.

Brand: Palm AngelsBrand: Stone IslandBrand: Dsquared

Followers:40,145,283

Engagements:4,738,321

Rate:11.8%

Posts:359

Avg Likes:4,592,440

Avg Comments:23,256

Avg Views:21,356,786

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,145,283 · Engagements 4,738,321 · Rate 11.8% Posts 359 · Views 21,356,786 · Avg Likes 4,592,440 · Avg Comments 23,256 · Avg Views 21,356,786	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (13%) UNITED KINGDOM (12%) FRANCE (8%) NIGERIA (5%) INDIA (4%)	Top regions: UNITED STATES (13%), UNITED KINGDOM (12%), FRANCE (8%)
Platform Engagement	Instagram: 2,032,600 avg likes/post · Tiktok: 19,550,000 avg views/post · Youtube: 1,806,786 avg views/post	Best reach: Tiktok 19,550,000 avg views; best engagement: Tiktok 2,500,000 avg likes

Top Brand Affinities

Palm Angels

Score: 27.10

Stone Island

Score: 15.26

Dsquared

Score: 12.94

Selfridges

Score: 9.86

Vauxhall

Score: 9.44

Alexander McQueen

Score: 8.82

Champion

Score: 8.70

boohoo

Score: 8.38

Foot Locker

Score: 8.35

Moncler

Score: 8.34

Amazon Music

Score: 8.03

River Island

Score: 7.65

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Top Brand Affinities

Brand	Category	Score
Palm Angels		27.10
Stone Island		15.26
Dsquared		12.94
Selfridges		9.86
Vauxhall		9.44
Alexander McQueen		8.82
Champion		8.70
boohoo		8.38
Foot Locker		8.35
Moncler		8.34
Amazon Music		8.03
River Island		7.65
Emporio Armani		7.20
Stüssy		6.66
Vivienne Westwood		6.51
Hennessy		6.15
MISSGUIDED		6.15
Maison Margiela		6.01
SoundCloud		5.64
Ableton		5.40
Barber Shop Connect		5.19
Moschino		4.75
The North Face		4.30
Coach		4.27
Pull&Bear		4.20
Topshop		4.13
Dr. Martens		4.12
Beats Electronics		4.09
Lacoste		4.07
Supreme		4.00
Hublot		3.79
BALMAIN		3.58
Versace		3.50
Bershka		3.47
KENZO		3.43
Nike		3.24
FashionNova		3.19
Polo Ralph Lauren		3.18
Balenciaga		3.15
ASOS		3.11
Harrods		3.01
Calvin Klein		2.99
NARS Cosmetics		2.83
Puma		2.72
Urban Outfitters		2.71
Gucci		2.70
Marc Jacobs		2.66
Yves Saint Laurent		2.63
Stradivarius		2.60
Louis Vuitton		2.59