Celia Cruz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
186,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 03:58:28 UTC
Genres
Biography
Born in Havana, Cuba, Cruz's passion for music blossomed early in life, leading her to a remarkable career that spanned decades. Despite her father's hopes for her to become a teacher, she pursued music wholeheartedly and found success with the band la Sonora Matancera. Cruz's solo endeavors, collaborations with artists like Tito Puente and Johnny Pacheco, and appearances in films further solidified her status as the "Queen of Salsa." Even in the face of health challenges, Cruz continued to inspire with her music until her passing in 2003, leaving behind a rich musical legacy that continues to resonate with fans around the world.
Celia Cruz is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, COLOMBIA, MEXICO. The audience is heavily female (55%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (49,394 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Bacardi, Coca-Cola, Spotify points directly to Merchandise featuring iconic polka dot dress, Salsa dance classes and workshops, Collaborative music projects with contemporary Latin artists. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 186,000 · Engagements 638 · Rate 0.3% Posts 41 · Views 49,394 · Avg Likes 616 · Avg Comments 16 · Avg Views 49,394 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 32% 35-44: 10% 45-64: 6% |
Largest: 18-24 (47%); next: 25-34 (32%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (21%) COLOMBIA (18%) MEXICO (13%) VENEZUELA (8%) SPAIN (6%) |
Top regions: UNITED STATES (21%), COLOMBIA (18%), MEXICO (13%) |
| Platform Engagement | Youtube: 49,394 avg views/post | Best reach: Youtube 49,394 avg views; best engagement: Youtube 616 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring iconic polka dot dress
- Salsa dance classes and workshops
- Collaborative music projects with contemporary Latin artists
- Streaming playlists featuring Celia Cruz and similar artists
- Documentary series on the history of salsa music
- Vinyl reissues of classic albums
- Cultural festivals celebrating Latin music
- Online masterclasses on Latin music and performance
Marketing Angles
- Highlighting her legacy as the 'Queen of Salsa'
- Emphasizing her influence on modern Latin music
- Creating nostalgia-driven campaigns for older fans
- Engaging younger audiences through social media challenges
- Collaborating with influencers in the Latin music scene
- Promoting her story through biographical content
Content Themes
- Celebrating Latin culture and heritage
- Behind-the-scenes stories from her career
- Music tutorials on salsa and mambo
- Interviews with artists influenced by her work
- Fan stories and tributes
- Exploring the evolution of salsa music
Partnership Brands
- Bacardi
- Coca-Cola
- Spotify
- YouTube
- Apple Music
- Havana Club
- Latin Grammy Awards
- Salsa dance studios
- Cultural organizations promoting Latin music
- Fashion brands inspired by her iconic style
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Celia Cruz
The map shows every radio station that aired Celia Cruz today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:14:15 | Ob-La-Di, Ob-La-Da | Más FM 101.3 | Paysandú, UY | 3 |
| 2025-08-21 05:49:46 | Gemba colorá | WOWD | Takoma, MD, US | 219 |
| 2025-08-21 05:41:51 | La Vida Es Un Carnaval | Radio Panamericana 101.1 FM | Lima, PE | 273 |
| 2025-08-21 01:42:59 | Celia | Ritmo 95.7 | Miami, FL, US | 239 |
| 2025-08-21 00:32:50 | La Vida Es un Carnaval - En Vivo | Pitbull Globalization | Washington, D.C., US | 180 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
