Casting Crowns

Casting Crowns — rock artist from US.

Casting Crowns, a Grammy and Dove Award-winning band, was founded in 1999 by youth pastor Mark Hall. The group originated as a student worship ensemble in…

Influence: 71.16% Fanbase: 65.59% Trending: 73.94% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 10.45% • Very Strong

As of 2025-10-01

3,138,862

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:53:47 UTC

Genres

rockchristian alternative rockpop rockspiritualschristianccmchristian musicworship

Biography

Casting Crowns, a Grammy and Dove Award-winning band, was founded in 1999 by youth pastor Mark Hall. The group originated as a student worship ensemble in Daytona Beach, Florida, and later expanded their lineup, moving to McDonough, Georgia in 2001. Casting Crowns gained recognition with their driving pop/rock style and hard-hitting but devout songs, leading to a record deal with Beach Street Records, a division of Reunion Records. Their self-titled debut album in 2003 achieved platinum status and peaked at number two on the CCM charts.

Over the years, Casting Crowns released several successful albums, including Lifesong in 2005 and The Altar and the Door in 2007, which both went platinum. The band's fifth studio album, Come to the Well, was inspired by the story of Jesus and the Samaritan woman. Their most recent album, Scars in Heaven, released in 2021, featured collaborations with songwriter Matthew West and production by Mark Miller of Sawyer Brown. Casting Crowns continues to be a prominent presence in the Christian music community, with a strong fan base and critical acclaim.

Top Brand Affinities

Report Date: 2025-10-01

Casting Crowns cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, PHILIPPINES. A heavily female (59%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 23,411 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Chick-fil-A, Hershey's, FOX, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Casting Crowns score 0.20% — Low bucket.

Brand: Chick-fil-ABrand: Hershey'sBrand: FOX

Followers:3,138,862

Engagements:6,174

Rate:0.2%

Posts:2,449

Avg Likes:6,141

Avg Comments:109

Avg Views:23,411

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,138,862 · Engagements 6,174 · Rate 0.2% Posts 2,449 · Views 23,411 · Avg Likes 6,141 · Avg Comments 109 · Avg Views 23,411	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 33% 35-44: 15% 45-64: 12%	Largest: 18-24 (36%); next: 25-34 (33%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (38%) BRAZIL (15%) PHILIPPINES (8%) INDIA (4%) KENYA (3%)	Top regions: UNITED STATES (38%), BRAZIL (15%), PHILIPPINES (8%)
Platform Engagement	Instagram: 4,360 avg likes/post · Youtube: 23,411 avg views/post	Best reach: Youtube 23,411 avg views; best engagement: Instagram 4,360 avg likes

Top Brand Affinities

Chick-fil-A

Score: 10.45

Hershey's

Score: 6.51

FOX

Score: 6.46

Kroger

Score: 4.77

Busch

Score: 4.45

Verizon

Score: 4.39

Margaritaville

Score: 4.21

Walmart

Score: 4.14

American Eagle

Score: 3.89

NBC

Score: 3.86

Target

Score: 3.61

ABC

Score: 3.26

Brand	Category	Score
Chick-fil-A		10.45
Hershey's		6.51
FOX		6.46
Kroger		4.77
Busch		4.45
Verizon		4.39
Margaritaville		4.21
Walmart		4.14
American Eagle		3.89
NBC		3.86
Target		3.61
ABC		3.26
Gatorade		3.23
Paramount Pictures		3.19
PetSmart		2.79
WWE		2.72
Snoopy And The Peanuts Gang		2.40
Under Armour		2.33
Costco		2.19
Amazon		1.98
Bentley		1.92
Chrysler		1.89
Snickers		1.83
Spotify Music		1.74
Chipotle Mexican Grill		1.70
Starbucks		1.66
Pixar		1.55
Paypal		1.52
NFL		1.50
Oakley		1.48
Walt Disney		1.43
The Olympic Games		1.40
Pandora		1.38
Activision Blizzard		1.35
Star Wars		1.30
Marvel Entertainment		1.22
Tiffany & Co		1.18
Pokemon Go		1.16
BBC		1.16
Airbnb		1.14
Etsy		1.14
Dodge		1.13
Netflix		1.10
shein		1.07
Pepsi		1.04
McDonald's		1.02
Coca-Cola		1.02
DC Entertainment		1.02
Harley-Davidson		0.95
FashionNova		0.92