Casting Crowns Brand Affinity ranks highest Chick-fil-A at 8.84% . Very Strong. Score DMDB 71.16% | Fanbase 65.59%

Casting Crowns — rock artist from US.

Casting Crowns, a Grammy and Dove Award-winning band, was founded in 1999 by youth pastor Mark Hall. The group originated as a student worship ensemble in…

Casting Crowns

Superstar

Country: US | Artist ID: 11e81bc0-a9d5-ab00-b3a0-a0369fe50396

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Genres

rockchristian alternative rockpop rockspiritualschristianccmchristian musicworship

Influential: 71.16% Fanbase: 65.59% Trending: 73.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 8.84% • Very Strong

As of 2025-09-09

3,112,110

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.16% | Fanbase 65.59% | Trending 73.94% | CAREER STAGE: SUPERSTAR

Biography

Casting Crowns, a Grammy and Dove Award-winning band, was founded in 1999 by youth pastor Mark Hall. The group originated as a student worship ensemble in Daytona Beach, Florida, and later expanded their lineup, moving to McDonough, Georgia in 2001. Casting Crowns gained recognition with their driving pop/rock style and hard-hitting but devout songs, leading to a record deal with Beach Street Records, a division of Reunion Records. Their self-titled debut album in 2003 achieved platinum status and peaked at number two on the CCM charts.

Over the years, Casting Crowns released several successful albums, including Lifesong in 2005 and The Altar and the Door in 2007, which both went platinum. The band's fifth studio album, Come to the Well, was inspired by the story of Jesus and the Samaritan woman. Their most recent album, Scars in Heaven, released in 2021, featured collaborations with songwriter Matthew West and production by Mark Miller of Sawyer Brown. Casting Crowns continues to be a prominent presence in the Christian music community, with a strong fan base and critical acclaim.

Report Date: 2025-09-09

Casting Crowns cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, INDIA. A heavily female (58%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 12,288 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Chick-fil-A, SeneGence, Kroger, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Casting Crowns score 0.98% — Low bucket.

Brand: Chick-fil-ABrand: SeneGenceBrand: Kroger

Followers:3,112,110

Engagements:30,380

Rate:1.0%

Posts:2,430

Avg Likes:30,346

Avg Comments:820

Avg Views:12,288

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,112,110 · Engagements 30,380 · Rate 1.0% Posts 2,430 · Views 12,288 · Avg Likes 30,346 · Avg Comments 820 · Avg Views 12,288	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 33% 35-44: 15% 45-64: 12%	Largest: 18-24 (36%); next: 25-34 (33%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (37%) BRAZIL (18%) INDIA (6%) PHILIPPINES (6%) INDONESIA (2%)	Top regions: UNITED STATES (37%), BRAZIL (18%), INDIA (6%)
Platform Engagement	Instagram: 28,664 avg likes/post · Youtube: 12,288 avg views/post	Best reach: Youtube 12,288 avg views; best engagement: Instagram 28,664 avg likes

Top Brand Affinities

Chick-fil-A

Score: 8.84

SeneGence

Score: 8.53

Kroger

Score: 6.63

Hershey's

Score: 6.40

FOX

Score: 6.34

Publix

Score: 5.33

Verizon

Score: 4.32

Margaritaville

Score: 4.17

Busch

Score: 4.15

Walmart

Score: 4.05

ABC

Score: 3.21

ESPN

Score: 3.02

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Top Brand Affinities

Brand	Category	Score
Chick-fil-A		8.84
SeneGence		8.53
Kroger		6.63
Hershey's		6.40
FOX		6.34
Publix		5.33
Verizon		4.32
Margaritaville		4.17
Busch		4.15
Walmart		4.05
ABC		3.21
ESPN		3.02
NBC		2.65
Snoopy And The Peanuts Gang		2.40
Costco		2.39
Babybump		2.37
NFL		1.99
Chrysler		1.95
Amazon		1.88
Snickers		1.84
Pixar		1.80
Paramount Pictures		1.70
Target		1.70
Spotify Music		1.69
Starbucks		1.65
The Olympic Games		1.61
Showtime		1.58
WWE		1.53
Walt Disney		1.49
BBC		1.47
Cadillac		1.46
Chipotle Mexican Grill		1.45
Star Wars		1.39
Bentley		1.34
Call of Duty		1.32
Activision Blizzard		1.31
Tiffany & Co		1.30
Airbnb		1.23
Etsy		1.18
Universal		1.16
DC Entertainment		1.16
Paypal		1.11
Netflix		1.08
McDonald's		1.06
Pepsi		1.03
Marvel Entertainment		1.01
CBS		1.01
NBA		0.98
Chevrolet		0.97
Harley-Davidson		0.93