Cast
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
6,580
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-09 21:48:50 UTC
Genres
Biography
With seven Top 10 singles and three Top 10 albums, Cast made their mark during the Britpop era with timeless hits like "Walkway" and "Alright." They are set to release a new single, "Love Is The Call," in Autumn 2023, followed by a new album in 2024 that promises to bridge the gap between Power's time with The La's and Cast's breakthrough debut, "All Change."
Cast maintains consistent pull among 25-34 & 18-24 audiences across UNITED KINGDOM, IRELAND, BRAZIL. The audience leans heavily male (80%), so brand cues around style and status perform well. The clearest reach is on Youtube with 281,391 avg views per post; Youtube functions as the community touchpoint. Affinity with Spotify, Apple Music, Vinyl Me, Please makes Vinyl records of classic Britpop albums, Merchandise featuring iconic album art, Exclusive behind-the-scenes content a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,580 · Engagements 1,758 · Rate 26.7% Posts 13 · Views 281,391 · Avg Likes 1,664 · Avg Comments 187 · Avg Views 281,391 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 23% 35-44: 22% 45-64: 11% |
Largest: 25-34 (40%); next: 18-24 (23%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED KINGDOM (60%) IRELAND (6%) BRAZIL (3%) THAILAND (3%) FRANCE (2%) |
Top regions: UNITED KINGDOM (60%), IRELAND (6%), BRAZIL (3%) |
| Platform Engagement | Youtube: 281,391 avg views/post | Best reach: Youtube 281,391 avg views; best engagement: Youtube 1,664 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Vinyl records of classic Britpop albums
- Merchandise featuring iconic album art
- Exclusive behind-the-scenes content
- Live concert tickets and VIP experiences
- Music streaming subscriptions
- Collaborative playlists with fans
- Limited edition band memorabilia
- Music-themed apparel and accessories
Marketing Angles
- Nostalgia marketing focusing on the Britpop era
- Engagement through storytelling about the band's history
- Highlighting the upcoming album as a bridge to the past
- Utilizing social media for fan-driven content creation
- Collaborations with contemporary artists to reach new audiences
- Leveraging live performances to create buzz and excitement
Content Themes
- Throwback posts featuring classic hits
- Behind-the-scenes footage from recording sessions
- Fan stories and testimonials about the band's impact
- Interactive polls about favorite songs and albums
- Live Q&A sessions with band members
- Sneak peeks of new music and album art
Partnership Brands
- Spotify
- Apple Music
- Vinyl Me, Please
- Urban Outfitters
- Red Bull Music
- Ticketmaster
- NME Magazine
- BBC Radio
- H&M
- Coca-Cola
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Cast
The map shows every radio station that aired Cast today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:44:52 | Poison Vine | Controradio Firenze | Firenze, IT | 295 |
| 2025-08-21 07:33:49 | Walkaway | FM Hit 90.3 FM | Montevideo, UY | 225 |
| 2025-08-21 05:47:25 | Sandstorm | All FM | Manchester, GB | 157 |
| 2025-08-21 05:07:39 | Fine Time | Absolute Radio 90's | London, GB | 175 |
| 2025-08-21 04:54:43 | Alright | WNYU-FM | New York, NY, US | 212 |
| 2025-08-21 02:43:13 | Walkaway | BBC Radio 2 | London, GB | 224 |
| 2025-08-21 01:18:04 | Poison Vine | Radio SWH Rock | Riga, LV | 294 |
| 2025-08-21 00:27:53 | Poison Vine | Radio X (XFM) | London, GB | 210 |
Popularity (2025-10-08)
| Platform | % |
|---|---|
| No data. | |
