Cassius
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
123,545
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-08 20:12:32 UTC
Genres
Biography
Cassius, a prominent French electronic duo formed by Zdar and Boombass in 1996, gained recognition for their hit single "Cassius 1999" and subsequent albums. The duo's musical journey included collaborations with MC Solaar and releases under various aliases before achieving success as Cassius. Despite a hiatus, Zdar remained active in the music scene, working with artists like Cat Power and the Beastie Boys. Their 2016 comeback single "Action" was part of the album Ibifornia. The music world mourned the loss of Zdar in 2019, leaving behind a legacy of influential electronic music and memorable collaborations.
Cassius has momentum with 25-34 & 18-24 audiences—particularly in FRANCE, UNITED STATES, UNITED KINGDOM. A heavily male (75%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,632 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, MOOG, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 123,545 · Engagements 1,464 · Rate 1.2% Posts 403 · Views 1,632 · Avg Likes 1,463 · Avg Comments 37 · Avg Views 1,632 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 30% 35-44: 17% 45-64: 5% |
Largest: 25-34 (45%); next: 18-24 (30%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
FRANCE (19%) UNITED STATES (10%) UNITED KINGDOM (6%) ITALY (5%) BRAZIL (5%) |
Top regions: FRANCE (19%), UNITED STATES (10%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 1,432 avg likes/post · Youtube: 1,632 avg views/post | Best reach: Youtube 1,632 avg views; best engagement: Instagram 1,432 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Pioneer
Ableton
Accor Hotels
Akai
Fnac
Sennheiser
Ricard
SoundCloud
Air France
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 67.38 | |
| MOOG | 67.02 | |
| Pioneer | 52.08 | |
| Ableton | 48.22 | |
| Accor Hotels | 36.63 | |
| Akai | 36.54 | |
| Fnac | 24.38 | |
| Sennheiser | 17.04 | |
| Ricard | 15.34 | |
| SoundCloud | 13.34 | |
| Air France | 12.81 | |
| Pro Tools | 12.44 | |
| Trancefamily | 12.36 | |
| Galeries Lafayette | 11.92 | |
| Amazon Music | 11.14 | |
| Jean Paul Gaultier | 11.00 | |
| Tomorrowland | 9.76 | |
| Garnier | 9.44 | |
| Evian | 9.14 | |
| Tate Modern | 9.11 | |
| Atmos | 8.93 | |
| DeLorean Motor Company | 7.27 | |
| Beats Electronics | 7.21 | |
| Longchamp | 7.02 | |
| PLAYMOBIL | 6.88 | |
| KARL LAGERFELD | 6.79 | |
| JACQUEMUS | 6.58 | |
| Maison Margiela | 6.09 | |
| Spotify Music | 5.91 | |
| Coachella | 5.80 | |
| Montblanc | 5.03 | |
| Lollapalooza | 4.34 | |
| Loewe | 4.32 | |
| Leica | 4.16 | |
| Sega | 4.09 | |
| Carhartt | 3.84 | |
| Kodak | 3.69 | |
| Stüssy | 3.68 | |
| Olympus | 3.57 | |
| Warner Bros | 3.50 | |
| Summit Entertainment | 3.38 | |
| Campari | 3.31 | |
| Omega | 3.22 | |
| Yves Saint Laurent | 3.19 | |
| Pantone Inc | 3.10 | |
| Lacoste | 3.08 | |
| Martini | 3.02 | |
| Columbia Pictures | 3.02 | |
| Alfa Romeo | 2.98 | |
| Snoopy And The Peanuts Gang | 2.96 |
Official Profiles
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LoginArtist: Cassius
The map shows every radio station that aired Cassius today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:08:03 | Feeling for You | RTS Couleur 3 | Mont Salève, CH | 198 |
| 2025-08-21 08:07:08 | Feeling for You | BBC Radio 1 Dance | London, GB | 180 |
| 2025-08-21 07:42:34 | 99 Remix (Radio Edit) | GoodHope FM | Cape Town, ZA | 9 |
| 2025-08-21 06:47:52 | Toop Toop (radio edit ) | Radio Vostok | Genève, CH | 158 |
| 2025-08-21 06:01:43 | Siren Song (Cassius Remix) | Deep Dance Radio | Amsterdam, NL | 166 |
| 2025-08-21 05:37:25 | 99 Remix (Radio Edit) | GoodHope FM | Cape Town, ZA | 10 |
| 2025-08-21 05:10:26 | Toop Toop (radio edit ) | Radio Ballade 101.8 | Esperaza, FR | 160 |
| 2025-08-21 04:58:28 | Siren Song (Cassius Remix) | Deep Dance Radio | Amsterdam, NL | 170 |
| 2025-08-21 04:17:35 | 99 Remix (Radio Edit) | Radio Company | Udine, IT | 198 |
| 2025-08-21 03:50:42 | 1999 | Vinci - Autoroute FM | Alpes Provence, FR | 8 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
